Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Much has been written about Covid-19 victims, how scientists raced to understand and treat the disease, and how governments did (or did not) protect their citizens. Less has been written about the pandemic’s impact on the global economy and how companies coped as the competitive environment was upended. In his new book, "The New (Ab)Normal", MIT Professor Yossi Sheffi maps how the Covid-19 pandemic impacted business, supply chains, and society. He exposes the critical role supply chains play in helping people, governments, and companies to manage the crisis. The book draws on executive interviews, pandemic media coverage, and historical analyses. Sheffi also builds on themes from his books "The Resilient Enterprise" (2005) and "The Power of Resilience" (2015) to enrich the narrative. The author paints a compelling picture of how the Covid-19 virus is changing many facets of human life and what our post-pandemic world might look like. This must-read book helps companies to redefine their business models and adjust to a fast-evolving economic landscape. The stage is set In Part 1 of the book, “What Happened,” the author looks at how companies fought to mend the global economic fabric even as the virus ripped more holes in it. Part 2, “Living with Uncertainty,” views the crisis through a supply chain risk management lens derived from Yossi Sheffi’s previous books. This perspective shows how companies create corporate immune systems to quickly recognize and manage large-scale disruptions. The ongoing pandemic is creating a new normal in life, work, and education—covered in Part 3, “Adjustment Required.” Consumer fears about the contagion as well as government mandates require businesses in industries such as retail, hospitality, entertainment, sports, and education to create “safe zones” for workers and customers. Many elements of the book – especially in Part 4, “Supply Chains for the Future” – show how the virus accelerated preexisting trends in technology adoption. China was the epicenter of the pandemic; it also was the first nation to be disrupted and recover. Part 5 of the book, “Of Politics and Pandemics,” explains why reports that companies are abandoning China in favor of other offshore manufacturing centers do not reflect reality. Fundamentally, The New (Ab)Normal is about businesses trying to create a better future in a time of extreme uncertainty – a point emphasized in Part 6, “The Next Opportunities.” The outlook is not necessarily gloomy. The advance of technology is accelerating, a trend that can level the playing field between small and large companies. Nimble small businesses are using a growing array of off-the-shelf cloud computing and mobile apps to deploy sophisticated technologies in their supply chains and customer interfaces. The New (Ab)Normal Another new normal is working from home. Remote working enables individuals to live anywhere and companies to recruit talent from anywhere. Education, especially higher education, faces a major disruption (and major opportunity) that is likely to shake the high-cost model of in-person education in favor of online or hybrid education. Regrettably, the book recognizes one trend accentuated by Covid-19--the growing inequality, and anticipates that the new normal will be more stratified.

An accomplished Fortune 50 executive translates for a western audience the lessons he learned from the land of his birth, India. Bob Miglani was stressed out, burnt out, and stuck until he rediscovered the enduring lessons of his childhood: celebrate impermanence, serve others, and move forward no matter what. Bob's message: chaos isn't going away--embrace it!

Do you worry a lot? Is it common for you to dread upcoming events? Does pressure or stress trigger outbursts of anger, isolation, depression, or feelings of failure? Do you have a hard time finishing what you start? Do you find it impossible to work in the middle of chaos? Do you wonder if God is really going to come through for you in difficult times? In Still, Jenny Donnelly teaches you how to experience true, life-giving rest even in the midst of chaos. While most of us think of rest as something we do, Jenny shares how rest is a place from which we live and work. Sharing her own personal story of struggling with life's pressures and spiritual exhaustion, she introduces you to the source of peace and rest: Jesus. She shows you the steps to take to access rest anytime, anyplace, under any conditions. And she reveals how operating from a place of stillness powers your identity, creativity, relationships, and so much more. If you've been stressed and anxious, operating on autopilot as life whizzes by, it's time you discovered the resting place God designed for you.

Good communiation is essential to any healthy relationship, whether it's between spouses, family members, friends, or co-workers. In this book Susan Chapman, a marriage and family therapist and a longtime meditation teacher, explains how mindfulness can be brought to bear in the way we speak and listen to each other so that we can strengthen our connections and better accomplish our goals. Drawing on Buddhist principles and on her training as a psychotherapist, Chapman explains how the practice of mindfulness—learning to become fully present in the moment—makes it possible for us to listen more deeply to others and to develop greater clarity and confidence about how to respond. Chapman highlights five key elements of mindful communication: silence, mirroring, encouraging, discerning, and responding, and she dedicates a chapter of the book to each. Other topics include identifying your communication patterns and habits; uncovering the hidden fears that often sabotage communication; staying open in the midst of difficult conversations so that we can respond wisely and skillfully; and learning how mindful communication can help us to become more truthful, compassionate, and flexible in our relationships.

In this groundbreaking book Bill Bolton and John Thompson present a completely new take on the conventional domains of entrepreneur, leader and manager. They argue that in today’s turbulent and uncertain world, businesses no longer have the time for a business cycle that begins with an entrepreneur, hands over to a manager and finally brings in a strategic leader when things are flagging. ‘The New Normal’ that now prevails requires that these things run together and calls for a new kind of all-rounder. Bolton and Thompson give us a new word to describe such a person: The ENTIREPRENEUR The entirely competent person, able to discern aright and make things happen. Drawing upon the successful person-centred approach of their books on entrepreneurs they first tell the stories of over 40 entirepreneurs, demonstrating clearly that such people do exist. After discussing the ‘New Normal’ context they present a fascinating analysis that goes below the surface to describe the key Talent, Temperament, Technique and Discernment attributes that explain the entirepreneur. Readers have the opportunity to make a self-evaluation of their own attribute strengths, concluding with a final ‘entirepreneur’ score. This fascinating and insightful look at the entirepreneur is a clear pointer to what will be demanded of those who wish to succeed amid the vicissitudes of the 'New Normal’.

The loss of someone you hold dear may be beyond your control; being paralyzed by grief is not. In 2014, Dr. Lucy Hone, the trailblazer in the field of Resilient Grieving, was faced with her own inescapable sorrow after her twelve-year-old daughter was killed in a car accident. By developing—and following—the strategies of Resilient Grieving shared here, she found a proactive way to manage her grief, embrace life again, and discover profound meaning. In this completely updated and expanded second edition, she continues to shift the narrative on how to grieve. With new scientific evidence, Dr. Hone demonstrates the inadequacy and potential harm of Kübler-Ross’s Five Stages model of grief. In its place, Dr. Hone shares the best of contemporary grief advice—offering tools to handle emotions, manage relationships, and get the support you need—replacing helplessness with hope and a sense of control. Here, also, are all-new, practical insights into how to keep your loved one’s memory alive. Dr. Hone has never been more convinced that the tools of Resilient Grieving can transform the ways that readers approach grief, helping them draw on their innate ability to cope with loss and become active participants in their grief journey—and, in time, get back to living happy, healthy, meaningful lives, just as she has done.

A beautifully illustrated collection of mindfulness exercises for grounding, relaxation, and finding inner peace, from contemporary mystic Osho All of us have experienced moments of "coming home"--feeling relaxed, grounded, free of the restlessness that characterizes so much of our everyday lives. These moments can arise in nature or in the depths of an activity we enjoy, alone or together with people we love. They show us that we are exactly where we are supposed to be. The meditations in Coming Home to Yourself were selected from Osho's hundreds of public talks and intimate conversations. These passages are designed to be a companion on the journey toward transforming our rare moments of "at-home-ness" into an undercurrent that permeates all aspects of our lives. They offer guidance about meditation and specific techniques to try, insights into the habits that keep us tense and conflicted, and what life might look like if we recognize those habits and let them go. Exercises include activating your awareness, opening the heart, learning to relax and concentrate in order to reap the benefits of meditation, and freeing the brain from mental blocks. Featuring whimsical full color illustrations throughout, Coming Home to Yourself invites the reader to dip into the meditations at any point or read the book in sequence for a true homecoming experience.

A brilliant tour of mathematical thought and a guide to becoming a better thinker, How Not to Be Wrong shows that math is not just a long list of rules to be learned and carried out by rote. Math touches everything we do; It's what makes the world make sense. Using the mathematician's methods and hard-won insights-minus the jargon-professor and popular columnist Jordan Ellenberg guides general readers through his ideas with rigor and lively irreverence, infusing everything from election results to baseball to the existence of God and the psychology of slime molds with a heightened sense of clarity and wonder. Armed with the tools of mathematics, we can see the hidden structures beneath the messy and chaotic surface of our daily lives. How Not to Be Wrong shows us how--Publisher's description.

On July 25, 1943, news of Mussolini's resignation and subsequent arrest stunned Italians leaving them dumbfounded. After two decades, fascism had fallen without any advance warning. As festive events marked the incredible outcome and reminders of the past were destroyed, an uncontainable joy seemed to pervade Italians. But what did people actually celebrate? How did they understand the bygone dictatorship, which was soon to be reincarnated in the Italian Social Republic (RSI)? Drawing on more than one hundred diaries written by ordinary citizens (and some prominent figures as well) and inspired by Raymond Williams's concept of structures of feeling, the book examines Italians' perspectives on fascism at a very critical moment in their history. With the country mired in a devastating war further complicated by the September 8, 1943 armistice with the Allies and subsequent German occupation--followed by the eruption of an Italian-against-Italian conflict, the switching of alliances, and the declaration of war against Germany on October 13, 1943--the fast pace of history seemed to deflect Italians' attention from their immediate past. Amidst the daily experience of bombings, hunger, displacement, and death, coming to terms with twenty years of dictatorship turned out to be an arduous enterprise. Whether those who had lived under the fascist regime wished 'not to think of it and not to speak any more about it' as philosopher Benedetto Croce maintained, it is hard to ascertain. In truth, little is known of what Italians felt and thought about fascism after its precipitous demise. This book remedies the gap in historical scholarship by assessing how Italians confronted their present and negotiated their past during the two years from the fall of the regime to the definitive defeat of the RSI and the end of the world war in May 1945. By bringing to life the cultural imaginaries and practices of the past, the book raises ostensibly intractable questions on the epochal impact of what often appears as inconsequential: the typically unseen and seemingly banal power of everyday experiences.