Blows the lid off one of the most effective yet elusive marketing tools known to man -- newspaper publicity. Written specifically for entrepreneurs and small businesses by 135 American newspaper professionals. "...how to get the coverage you need absolutely free. Need proof the product works? You're reading it". -- Homecare Business News Magazine of the Home Health Industry "Every small business owner should read it". -- Chinese Business Journal "...shares the secrets of getting press releases into the hands of the right reporter or other media type". -- Atlanta Business Chronicle