Web Search Savvy: Strategies and Shortcuts for Online Research provides readers of all skill levels with efficient search strategies for locating, retrieving, and evaluating information on the Internet. Utilizing her experience as a reporter working on deadline, author Barbara G. Friedman offers the most effective methods for finding useful and trustworthy data online, and presents these techniques in a straightforward, user-friendly manner. Anyone who uses the Internet for research will find much of value here, including techniques that harness the power of advanced searches to optimize search results, avoid advertising clutter, and locate low- or no-cost databases. Screen captures and diagrams illustrate the steps, rationale, and results to accompany various search strategies. This book emphasizes techniques that make the Web work for individuals rather than for advertisers, such as choosing the most appropriate search engine for the job and tweaking its advanced options to narrow a search and optimize results; identifying cost-free sources of online data; using creative approaches to locate information; evaluating the integrity of online data; and protecting the privacy of the researchers and the researched. Web Search Savvy is an essential resource for students, scholars, and practitioners in journalism and mass communications, and it offers practical and useful guidance for anyone researching information online.

This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

Online Searching puts aspiring librarians working in all types of institutions on the fast track to becoming expert searchers, the intermediaries who unite information users with trusted sources that satisfy their information needs.

"Covering the basics of planning, collecting, and evaluating, each of the 50 standards-based exercises in this book address one or more of the ACRL Information Literacy Competency Standards for Higher Education and promote conceptual and applied skills via active learning, problem-based learning, and resource-based learning."--[back cover]

An overview of the Internet explores such online fundamentals as getting connected, searching the Web, contributing to newsgroups, FTP, Gopher, chat groups, e-mail, multimedia, MP3, and online security.

The promotion and dissemination of knowledge is a crucial part of the academic community. This is accomplished through the publication of new research through both traditional and emerging venues. Scholarly Communication and the Publish or Perish Pressures of Academia is an authoritative reference source for the latest material on methods and available networks for the publication of contemporary academic research. Highlighting innovative writing styles, ethical considerations, and marketing avenues, this book is ideally designed for researchers, upper-level students, scholars, professionals, and practitioners actively involved in the publication of academic research.

Prevent information overload with better indexing and retrieval strategies!In the fast-changing world of the Internet, the skills of the librarian are indispensable for managing the overwhelming amount of available data. Internet Searching and Indexing examines the tools and procedures available now and for the future that will help librarians, students, and patrons search the Internet more systematically, while helping information professionals design more efficient, effective search engines and Web pages. This comprehensive volume offers usable information for people at all levels of Internet savvy. Its clear explanations of the various ways search engines are structured will help new users take advantage of their attributes to design more effective retrieval strategies. It suggests practical ways for information professionals to use traditional library tools and concepts to make the Web more accessible. Moreover, it shows how the Web can be tapped as an immense resource to help librarians in the process of subject classification.Internet Searching and Indexing offers specific guidance on: how to classify various Web search tools and take advantage of their capabilities using signposts such as indexes, directories, and metadata to improve access to information on the Web the advantages of using facet analysis in Web page organizing, indexing, and searching the links between Internet subject trees and conventional bibliographic classification guidelines for interface design for developing Web-based OPACs applying Library of Congress subject headings to classifying Web subject access . . . and moreWith the vast amount of information that is added to the Web each day, finding data is becoming more time consuming and more complex. Internet Searching and Indexing will help you decrease the time you spend searching for the information you need and assist you in cataloging, classification, indexing, and creating quick and effective retrieval methods.

A guide to search engine optimization provides techniques for bringing traffic to a Web site.

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.