Web 2.0 and Beyond: Principles and Technologies draws on the author's iceberg model of Web 2.0, which places the social Web at the tip of the iceberg underpinned by a framework of technologies and ideas. The author incorporates research from a range of areas, including business, economics, information science, law, media studies, psychology, social

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices

In recent years, the use of Web-mediated digital technologies has constantly grown in importance, reshaping the communication landscape in all professional activities. Web 2.0 applications and platforms have evolved dramatically, exceeding all expectations, and have had an impact on all areas of activity, from personal and social to political and economic. A crucial role in this radical transformation has been played by social media, i.e. online resources enabling users to connect, interact, and share contents. They have changed social relations profoundly on an individual level, but also in their professional dimensions, transforming the dynamics of how professionals work, share knowledge and relate to each other and to their clients. This book explores online professional blogging and networking platforms, discussing methodological issues involved in analysing webmediated professional communication in a genre- and discourse- analytical perspective, with a focus on the structural and textual properties of genres on the Internet. The discursive objects investigated include professional weblogs, and in particular law blogs, professional groups on Facebook and LinkedIn, and LinkedIn job ads. Among the aspects examined are continuity with pre-existing traditional genres, generic integrity, and the debated status of social networking sites as platform users’ communities of practice.

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Introduction: independents change the channel -- Developing open tv: innovation for the open network, 1995-2005 -- Open tv production: revaluing creative labor -- Open tv representation: reforming cultural politics -- Open tv distribution: struggling for an independent market -- Scaling open tv: the challenges of big data television -- Epilogue: open tv and the future of the networked era

Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.

Extensively updated evaluation of current and future network technologies, applications and devices This book follows on from its successful predecessor with an introduction to next generation network technologies, mobile devices, voice and multimedia services and the mobile web 2.0. Giving a sound technical introduction to 3GPP wireless systems, this book explains the decisions taken during standardization of the most popular wireless network standards today, LTE, LTE-Advanced and HSPA+. It discusses how these elements strongly influence each other and how network capabilities, available bandwidth, mobile device capabilities and new application concepts will shape the way we communicate in the future. This Second Edition presents a comprehensive and broad-reaching examination of a fast-moving technology which will be a welcome update for researchers and professionals alike. Key features: Fully updated and expanded to include new sections including VoLTE, the evolution to 4G, mobile Internet access, LTE-Advanced, Wi-Fi security and backhaul for wireless networks Describes the successful commercialization of Web 2.0 services such as Facebook, and the emergence of app stores, tablets and smartphones Examines the evolution of mobile devices and operating systems, including ARM and x86 architecture and their application to voice-optimized and multimedia devices

Market_Desc: · Primary audience: Professional developers looking to add more robust functionality to existing web sites or to develop custom applications for their company· Secondary audience: Hobbyists wanting to understand how all of the pieces of a robust distributed application work and how to build such programs Special Features: · WROX · Use cutting-edge technologies like AJAX, Ruby on Rails and Flash to deliver full fledged applications over the web, all taught through ample hands-on examples and case-studies About The Book: Professional Rich Internet Application Development: AJAX and Beyond takes a look at full-fledged applications that while existing solely on the internet provide the same rich user experience and functionality as those that have traditionally lived on out desktop computer. Applications like Yahoo! Mail, Microsoft Live, Google Maps, Writely, and Bootcamp have proven that this is the future of computing. This book take the reader through all aspects of the applications looking at the overall architecture and then breaking it down into client-side and server-side technologies, while maintaining a focus on the desired functionality of the application.

"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.