Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

2012 ForeWord Reviews Book of the Year Award Finalist for the "Family & Relationships" category.Award Winning Finalist in the 'Self-Help: Relationships' category of the 2013 International Book Awards.My Cat Won't Bark! (A Relationship Epiphany) is about seeing things as they are in our relationships. It's stripping away any illusions we may have conjured up and removing unrealistic expectations. It is a primary and primal message of self-empowerment. Kevin Darn� delivers the all-important message that we tend to forget: Life is a personal journey. Our lives are the result of decisions and choices we have made. Each of us chooses our own friends, lovers, and spouse. We have the ability to learn from our mistakes and make better choices for ourselves in the future. When we change, our circumstances change.Darn� attacks the well-established Changing Water into Wine Myth, Communication Myth, Relationship Work Myth, Unrealistic Romantic Myth, and Monogamy Myth. My Cat Won't Bark!: reveals and defines The Three Basic Types of Cheaters, The Real Meaning of Commitment, The One: Separating Myth from Reality, The Six Common Mistakes Women Make with Online Dating, The Recipe for Relationship Happiness, Finding Your Own Way, and much, much more!My Cat Won't Bark! (A Relationship Epiphany) will forever change the way you view and choose your relationships.

From award-winning author Melissa Stewart and Caldecott honoree Steve Jenkins comes a noisy nonfiction exploration of the many sounds animals make. Can an aardvark bark? No, but it can grunt. Lots of other animals grunt too… Barks, grunts, squeals—animals make all kinds of sounds to communicate and express themselves. With a growling salamander and a whining porcupine, bellowing giraffes and laughing gorillas, this boisterous book is chock-full of fun and interesting facts and is sure to be a favorite of even the youngest animal enthusiasts.

Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic

“P.S. I Love You More Than Tuna is both a lighthearted celebration of the loving bond between human and cat, and a touching meditation on the eternal nature of that love.” —Jackson Galaxy, host of Animal Planet’s My Cat From Hell An illustrated gift book for adults grieving a companion cat, celebrating the often-quirky bond between humans and felines. Our cats occupy a unique space in our hearts. When they’re gone, the loss can be devastating, the grief profound. P.S. I Love You More Than Tuna gives us an opportunity to give friends, loved ones, or ourselves tangible comfort during the grieving period, when so many of us feel isolated and misunderstood after a beloved pet dies. The author and illustrator (devoted cat lovers themselves) offer this book as a universal love letter from the felines we've bid goodbye to. It celebrates the special bonds we forge with our four-legged companions and reminds us that their love for us—and ours for them—need never end.

"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.

What Are You Waiting For? You Don't Have 9 Lives! beautifully blends the familiarity of a childhood storybook with the challenges of young adulthood. In each chapter, the smart and sometimes snarky little tuxedo cat named Coco, shares her life experiences and lessons learned in tandem with those of her human "Mama." Through Coco's observations and advice, readers will: - Be encouraged to stay true to, and develop their natural talents - Learn how to recognize, reframe, and recover from life events - Realize they have the power to shape their life story There is no how-to manual or comprehensive college course to help young people navigate the transition from student to young adult. What Are You Waiting For? You Don't Have 9 Lives! will help the young adult in your family, your classroom, or your organization conquer self-limiting beliefs and move through life with an authentic sense of self worth. *A portion of the profit from this book will be dedicated to helping shelter cats find their forever home.* Praise for What Are You Waiting For? In Nancy West's book, "What Are You Waiting For? You Don't Have 9 Lives!" through the eyes of the wise and clever, Coco, a tuxedo cat, she shares insightful stories, provides guidance mixed with humor, and messages about working through fear and life's up and downs, while not letting it diminish our authentic talents, our purpose, and our beliefs. This book is bound to be a go-to resource for up and coming talent to begin to understand the laws of the universe and how they apply to your personal and professional lives. - Dave Ciliberto, Adjunct Instructor at Cornell University A tear-jerking page-turner, this book is simply spectacular. Implementing the Law of Attraction and the "T" Chart, brilliant. I give Nancy West a 40/40 on equipping college graduates with a guideline for living a more authentic and fulfilling life. On the weapons range, that's an expert marksman. - Avrie Welton, Second Lieutenant, United States Military Academy at West Point Graduate "What Are You Waiting For? You Don't have 9 Lives!" is so cleverly written and in such a fun and light way that makes it easy for the reader, especially recent graduates, to understand how we can help ourselves and "Become More." It is uplifting and inspirational and by the end, we all wish we could have a "Coco" to help us on our personal and professional journey. - Maureen McCarthy, Director at MMC Training and Consulting With a smile on my face, a tear in my eye and a hopeful joy in my heart, Coco's "lives" are the perfect metaphor for all of us as we face and traverse the challenges of life. Seeking, finding, enjoying, loving, losing, recovering, and ultimately deciding to take responsibility for our own happiness and being. Coco's wisdom is profound, and yet so obvious if we "mere humans" would just allow ourselves to accept our emotions and fears, seek out, and attract people and solutions that allow us to Believe, Seek, and Do! Whatever challenges life hands us, it comes down to saying "Says who?" and deciding and acting to make things different. Even though short term pain (investment) may be required, the outcome is ALWAYS preferable to remaining stuck and settling. Just as the Professor was able to demonstrate to his audience and his production crew, through Coco's lives, we all have the power to love ourselves and each other, overcome our differences, and attain our goals. What are we waiting for? - Steve Shap, Road Scholars International