This book revolutionizes how vision can be taught to undergraduate and graduate students in cognitive science, psychology, and optometry. It is the first comprehensive textbook on vision to reflect the integrated computational approach of modern research scientists. This new interdisciplinary approach, called "vision science," integrates psychological, computational, and neuroscientific perspectives. The book covers all major topics related to vision, from early neural processing of image structure in the retina to high-level visual attention, memory, imagery, and awareness. The presentation throughout is theoretically sophisticated yet requires minimal knowledge of mathematics. There is also an extensive glossary, as well as appendices on psychophysical methods, connectionist modeling, and color technology. The book will serve not only as a comprehensive textbook on vision, but also as a valuable reference for researchers in cognitive science, psychology, neuroscience, computer science, optometry, and philosophy.

Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements. Several decades of studies have demonstrated the profound impact that a vision statement can have on a company’s performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business.