Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz

The Invisible Librarian: A Librarian's Guide to Increasing Visibility and Impact provides insights into what many librarians are feeling, including questions such as "do they feel invisible?" and "How many times have they heard somebody say 'but everything is on the Internet'?" If you are a librarian struggling to find the best strategy for the future of the profession in a rapidly changing information environment, this book is for you. People don't realize that librarians make information available and not just by search engine. This book will make people think differently about librarians, making a case for their value and impact that is compelling, convincing, and credible. Given their versatility and knowledge, now is the time for librarians to become champions of the information age as they improve the visibility and impact of libraries to readers, to stakeholders, and in society. By the end of the book, librarians will have a Visibility Improvement Plan to guarantee future success. - Provides strategies that librarians can use to raise their visibility - Presents how successful librarians have made a positive impact - Covers new techniques that measure current visibility amongst readers and key stakeholders - Includes key guidance on how to implement a 10-step Visibility Improvement Plan

A starter kit for librarians new to instruction, this resource will be useful for training coordinators as well as for self-training.

Collection of footage featuring top skiers traversing extreme terrain at high speeds. Hosted by Johnny Mosely, the programme includes action from mountains in Japan, Norway and Austria and features athletes such as Colby West, Jess McMillan, David Wise and Olympic medallist Ted Ligety.

Each chapter includes essays written by librarians in the field that deal with the unique environment of art museum libraries, from the largest research collections that serve many curatorial departments and multiple administrative layers to the smallest solo-librarian settings where staff work in relative isolation."--Jacket.

This book provides overdue guidance for demonstrating and preserving library, information, knowledge, and archival professionalism in American, British, and Canadian communities and organizations. There is no longer any way to deny or to escape the responsibility of marketing services and being an advocate for one's profession. Practitioners also need effective arguments and approaches for combating library and information deprofessionalization. This book offers the antidote for ineptitude in the fight to preserve professionalism in all major library and information environments. Composed of 14 chapters written by contemporary practitioners and practitioners-turned-theorists, Defending Professionalism: A Resource for Librarians, Information Specialists, Knowledge Managers, and Archivists clearly justifies the employment of the professional librarian, information specialist, knowledge manager, and archivist. The contributors offer both short-term and long-term political, cultural, and other approaches for the ongoing effort to retain and expand professionalism. The book provides managers, funding authorities, educators, and practitioners with practical, political, and theoretical reasons why it is in their self-interest to employ professionally educated personnel for positions within libraries, information or knowledge management centers, and archives.

This updated and expanded edition of the essential guide for small and one-person libraries (OPLs) covers virtually every key management topic of interest to OPLs. In addition to offering a wealth of practical tips, strategies, and case studies, author Judith Siess takes an international perspective that reflects the growing number of OPL's worldwide. The book's in-depth directory section lists important organizations, publications, vendors and suppliers, discussion lists, and Web sites.

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

From Librarian of Congress, James Billington, to founding director of the Center for the Book, John Cole, the leading-edge information specialists of the day share their insights on the role libraries play in advancing democracy.

Hundreds of tribal libraries, archives, and other information centers offer the services patrons would expect from any library: circulation of materials, collection of singular items (such as oral histories), and public services (such as summer reading programs). What is unique in these settings is the commitment to tribal protocols and expressions of tribal lifeways—from their footprints on the land to their architecture and interior design, institutional names, signage, and special services, such as native language promotion. This book offers a collection of articles devoted to tribal libraries and archives and provides an opportunity for tribal librarians to share their stories, challenges, achievements, and aspirations with the larger professional community. Part one introduces the tribal community library, providing context and case studies for libraries in California, Alaska, Oklahoma, Hawai'i, and in other countries. The role of tribal libraries and archives in native language recovery and revitalization is also addressed in this section. Part two features service functions of tribal information centers, addressing the library facility, selection, organization, instruction, and programming/outreach. Part three includes a discussion of the types of records that tribes might collect, legal issues, and snapshot descriptions of noteworthy archival collections. The final part covers strategic planning, advice on working in the unique environments of tribal communities, advocacy and marketing, continuing education plans for library staff, and time management tips that are useful for anyone working in a small library setting.