With virtual tours on the rise in 2020, Nathan Cool's latest book is a timely resource showing how you can photograph, create, and host 360 virtual tours, in more ways than one. Using either inexpensive portable cameras or high-end DSLRs, Nathan shows the steps involved with 360 photography and how to optimize various techniques to fit your real estate photography business. Nathan covers gear, compositions, photography techniques, hosting services and options, editing practices, workflows, software, and pricing calculations to guide you through photographing and publishing 360 virtual tours. This book builds on techniques in Nathan's interior real estate photography book so that you can optionally incorporate flash and high-end editing for impressively impactful tours. By using the professional techniques in this seventh book in Nathan's real estate photography series, you can show your clients that when it comes to providing virtual tours, you're not a consumer with a camera; but instead, you're a pro.

From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you'll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today's crowd of camera clickers and show clients you charge like a pro because you shoot like one.

The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business. It also includes free templates to help with market research, financial planning and marketing activities. The real estate photography business can be an enjoyable way to earn a living if you have a passion for photography or real estate and wish to enjoy a flexible lifestyle. The barriers to entry are minimal as all you need to get started is a digital SLR, wide-angle lens and a tripod. It is a niche photography discipline that requires knowledge of the real estate business and passion for developing the skills for photographing this type of subject. The book includes many useful tips and lessons from the author based on his own experiences that can save you time and money when growing your business. The book is recommended for people who are planning to start or currently operate a real estate photography business. It is also a good read for those who have a passion for photography and want to start their first business or those who are interested in the business of photography and real estate from a marketing perspective.

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.

The untold story behind Virtual Tour Profit... From the desk of Zach Calhoon Co-Founder - CloudPano.com 3 years ago, I first saw a 360° immersive demo built by Clayton Rothschild - I knew I was looking into the future. I asked him if we could build software to create 360° virtual tours. He responded, "Let's do it!" Little did we know the real hard work ahead. Before we built CloudPano - and before we started investing in our software company, I followed my #1 principle in business - validate first. So I went to 3 real estate offices and presold the service. I literally had people sign up and pay me - before we had a working product. After 35+ people signed up to receive a 360° virtual tour for their real estate listing - I knew the market was there. We started CloudPano.com the next week. Fast forward to today, we have 23,000+ users in over 21 countries and 75,000+ virtual tours have been created. Users have sold projects from $97 to $50,000+ and they deliver them on CloudPano. In this book, I lay the step-by-step framework to profit from the sweeping trend - 360° virtual tours. Whether you are a brand new entrepreneur or an experienced vet. This unique VR Agency business model has the power to radically upgrade your business and change your life. Join me and let's take the ride together. I will see you inside. - Zach Calhoon

Architectural photography is more than simply choosing a subject and pressing the shutter-release button; it's more than just documenting a project. An architectural photograph shows the form and appeal of a building far better than any other medium. With the advent of the digital photographic workflow, architects are discovering exciting new opportunities to present and market their work. But what are the ingredients for a successful architectural photograph? What equipment do you need? How can you improve your images in your digital darkroom? Why does a building look different in reality than in a photographic image? In this book you will find the answers to these questions and much more. Author Adrian Schulz-both an architect and a photographer by training-uses real-world projects to teach you how to: Capture outstanding images of buildings, inside and out Choose the right equipment and use it effectively Compose architectural shots Work with ambient and artificial light Process images in an efficient workflow based on Adobe Photoshop This book is a step-by-step guide to architectural photography for both the aspiring amateur photographer interested in architectural photography and the professional photographer wanting to expand his skills in this domain. Moreover, architects themselves will find this book motivating and inspiring. This second edition has been extensively revised and includes 80 new images and illustrations, as well as an expanded chapter on shooting interior spaces. Also included is an updated discussion of post-processing techniques and the latest technical developments in the world of photography. With this book, you will learn a variety of creative tips, tricks, and guidelines for making the perfect architectural image.

In this second book in his real estate photography series, Nathan shows advanced editing techniques to create high-end real estate images. In-depth, detailed instructions, coupled with over 150 screenshots and example images guide you step-by-step through the tools used to repair images, validate exposures, correct problematic colors and artifacts, and easily remove unwanted items. Learn how to quickly add sunny skies to cloudy days, impactful TV scenery, and natural fireplace swaps. See how simple it is to evenly light a room by putting together photo composites in post-processing, along with tricks to make showers pop and hardwood floors look rich. Nathan places an emphasis on efficiency, sharing various Lightroom presets and showing how to turn repetitive Photoshop processes into one-button actions. While staying on-topic, Nathan also expands the "whys" to the "hows", providing a wide range of knowledge that can be applied to other techniques as well. Set yourself apart from the competition by learning the keys to editing speed with impressive, professional results.

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Learn everything you need to know to master your GoPro MAX 360 camera in this guide book from the #1 AMAZON BEST SELLING AUTHOR on how to use GoPro cameras. Written specifically for GoPro Max, this is the perfect guide book for anyone who wants to learn how to use the GoPro Max camera to capture unique 360 and traditional videos and photos. Packed with color images, this book provides clear, step-by-step lessons to get you out there using your GoPro MAX camera to document your life and your adventures. This book covers everything you need to know about using your GoPro MAX camera. The book teaches you: *how to operate your GoPro Max camera; *how to choose settings for full 360 spherical video; *how you can tap into the most powerful, often overlooked settings for traditional video; *tips for the best GoPro mounts to use with GoPro Max; *vital 360 photography/cinematography knowledge; *simple photo, video and time lapse editing techniques for 360 and traditional output and *the many ways to share your edited videos and photos. Through the SEVEN STEPS laid out in this book, you will understand your camera and learn how to use mostly FREE software to finally do something with your results. This book is perfect for beginners, but also provides in depth knowledge that will be useful for intermediate camera users. Written specifically for the GoPro MAX camera.

The Drone Pilot's Guide to Real Estate Imaging provides information, resources, tools, and techniques for drone pilots and offers tips to Real Estate Agencies looking to hire sUAS (drone) pilots. The book covers choosing the "right" drone, accessories, tools, software, and other practical needs for any successful real estate program.