Marshall McLuhan was a satirist and prophetic poet who explored subjects from the occult and the esoteric to everyday popular culture and the emerging digital revolution. Written in an accessible, engaging manner, The Virtual Marshall McLuhan sheds new light on McLuhan's goals and the background to his influential writings.

Marshall McLuhan was the greatest prophet of the digital age. In the 1960s, McLuhan, a Canadian literary theorist reared on Elizabethan satire and the labyrinthine novels of James Joyce, turned his attention toward the budding and befuddling electronic age. Like most prophets, McLuhan became one through a fascination with God. Prophets divine their wisdom from a source, and Digital Communion shows that McLuhan's was his own Catholic faith. In other words, the greatest prophet of the digital age was an ardent Christian. A reconsideration of his vision can change the way we view the online world. A Catholic convert, McLuhan foretold a digital age full of blessings and sins: a world where information was a phone call or keystroke away, but where our new global village could also bring out the worst in us. For him, mass media was a form of Mass. McLuhan thought that while the print world was visual, the electric world--especially television--was a medium of touch. It enveloped us. For McLuhan, God was everywhere, including in the electric light. Digital Communion considers the religious history of mass communication, from the Gutenberg Bible to James Joyce's literary forerunners of hypertextual language to McLuhan's vision of the electronic world as a place of potential spiritual exchange, in order to reveal how we can cultivate a more spiritual vision of the internet--a vision we need now more than ever.

This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'.

Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

The new radically social habit of tracking our behaviours and preferences is booming. From Facebook timelines to Google Navigator to Twitter, we generate enormous amounts of online data about our activities: where we go, what we do, how we feel. In The Virtual Self, journalist Nora Young examines this growing phenomenon of self-tracking - why it's compulsive, its attractions and benefits, the dangers surrounding privacy and information control, and moreover, what it means for our sense of self. Fascinating and entertaining, and offering unique insights into our emerging technological culture, The Virtual Self takes the personal, psychological reality of everything from smart phones to social networking and teases out the increasing impact of the virtual information we all produce on the real world around us.

This book is primarily a summary of research done over 10 years in multimedia and virtual reality, which fits within a wider interest of exploiting psychological theory to improve the process of designing interactive systems. The subject matter lies firmly within the field of HCI, with some cross-referencing to software engineering. Extending Sutcliffe's views on the design process to more complex interfaces that have evolved in recent years, this book: *introduces the background to multisensory user interfaces and surveys the design issues and previous HCI research in these areas; *explains the basic psychology for design of multisensory user interfaces, including the Interactive Cognitive Subsystems cognitive model; *describes elaborations of Norman's models of action for multimedia and VR, relates these models to the ICS cognitive model, and explains how the models can be applied to predict the design features necessary for successful interaction; *provides a design process from requirements, user and domain analysis, to design of representation in media or virtual worlds and facilities for user interaction therein; *covers usability evaluation for multisensory interfaces by extending existing well-known HCI approaches of heuristic evaluation and observational usability testing; and *presents two special application areas for multisensory interfaces: educational applications and virtual prototyping for design refinement.

Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: explains McLuhan's key ideas; engages with critical issues in media and contemporary art; demonstrates the relevance of his work for students of media and communications; addresses his methodological contribution; revises our understanding of his place in the history of ideas.

This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.