Unlock the Power of True Viral Growth... If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.

Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

**LONGLISTED FOR THE 2023 PEN/JOHN KENNETH GALBRAITH AWARD FOR NONFICTION** **LONGLISTED FOR THE 2023 ANDREW CARNEGIE MEDALS FOR EXCELLENCE** **WINNER OF THE 2022 POZ AWARD FOR BEST IN LITERATURE** "An irresistibly readable and humane exploration of the barbarities of class...readers are gifted that most precious of things in these muddled times: a clear lens through which to see the world." —Naomi Klein, New York Times bestselling author of This Changes Everything and The Shock Doctrine From preeminent LGBTQ scholar, social critic, and journalist Steven W. Thrasher comes a powerful and crucial exploration of one of the most pressing issues of our times: how viruses expose the fault lines of society. Having spent a ground-breaking career studying the racialization, policing, and criminalization of HIV, Dr. Thrasher has come to understand a deeper truth at the heart of our society: that there are vast inequalities in who is able to survive viruses and that the ways in which viruses spread, kill, and take their toll are much more dependent on social structures than they are on biology alone. Told through the heart-rending stories of friends, activists, and teachers navigating the novel coronavirus, HIV, and other viruses, Dr. Thrasher brings the reader with him as he delves into the viral underclass and lays bare its inner workings. In the tradition of Isabel Wilkerson’s Caste and Michelle Alexander’s The New Jim Crow, The Viral Underclass helps us understand the world more deeply by showing the fraught relationship between privilege and survival.

When a new friend challenges Alice, who has Asperger’s, to step outside her comfort zone, Alice decides to revise her rules in this novel for middle readers.

"No one gets today's Washington like Ben Terris…THE BIG BREAK is the definitive accounting of ‘how it works’ in this ongoing post-Trump (pre-Trump?) maelstrom. I just imbibed this book." ―Mark Leibovich, author of This Town In this fascinating investigation into the real life inner workings of a post-Trump American government, uncover the odd and eccentric personalities grappling for their own bit of power in D.C. The Big Break investigates how Washington works, and how different kinds of people try to make it work for them. Ben Terris presents an inside history of this crucial moment in Washington, reporting from exclusive parties, poker nights, fundraisers, secluded farms outside town and the halls of Congress; among the oddballs and opportunists and true believers. This book is about the people who see this moment as an opportunity to bet big—on their country or maybe just on themselves. It will take a close look at Washington’s bold-faced names as they try to get their bearings on the post-Trump (and possibly pre-Trump) landscape. And it will introduce readers to the behind-the-scenes players — MAGA pilgrims and Resistance flamekeepers and shapeshifting veterans — who believe they know what Washington, and America, must do if they’re going to survive, or even thrive. Trump’s arrival in Washington represented a big break in how the city operated. He surrounded himself with outsiders; power structures reorganized around those who knew him or his family and those who could flatter and influence his base. He changed the way the game was played, only it wasn’t actually a game at all. When pro-Trump elements both inside and outside of government plotted to overturn his loss in the 2020 presidential election, the Capitol became a combat zone, then a military fortress. It was, to put it lightly, a destabilizing time. But how much did the Trump years really change Washington? Has Joe Biden’s presidency heralded a return to normal, as many had hoped? What did ‘normal’ mean before Trump, and what do people think it means now? The Big Break will follow a cast of D.C. characters in search of answers to these questions. They are a diverse crew—a pollster with a gambling habit, an oil heiress with a big heart, a cowboy lobbyist, a Republican kingmaker who decided to love Trump and his right-hand man who decided he couldn’t any longer. They all share at least one thing in common: They had seen their country go through a Big Break, and they’d come to get theirs.

PEOPLE Yearbook 2020: Our Extraordinary Year Together brings the year's biggest pop-culture narratives and stunning photography together, beginning with the "Before Times," which revisits Jennifer Lopez and Shakira's iconic Super Bowl performance and Parasite's historic Oscar win, while also revisiting the quarantine fads (sourdough bread, anyone?) and 25 Good Things About 2020.

In the present-day Tower of Babylon—the all-encompassing virtual world built of image layered upon image—children are the most vulnerable users. If we permit them unfettered access to media that promotes corporate and consumer values, while suppressing their cognitive development and creative imagination, then an ‘imaginationless generation’ may be our grim and inevitable future. This book takes the reader, whether an academic, a parent or an educator, through a startling journey from the harms lurking in the virtual worlds—to children’s health and well-being, to how they deal with representations of violence and sexuality, as well as exposure to cyberbullying, advertising, Internet Addiction Disorder, and even exploitation. The most dangerous harm is unseen, and affects the innermost realm of a child’s psyche: the imagination. The authors discuss the current global regulatory framework that makes the protection of children ever more challenging. They discuss lessons learned from the ways that courts have negotiated free speech issues, as well as the research on parental mediation of children’s Internet use in the home. Finally, they move towards a bold new attempt at understanding regulation, by drawing lessons for new media from ancient culture. In The Imagionationless Generation, the authors pioneer an attempt to address the real harms that children face in virtual realities by presenting a new and paradigm shifting theory—the Media Engagement. They follow the theory’s insights and predictions to offer a new perspective on a burning question of our time—how to protect children online. This multidisciplinary intellectual voyage and its insights are only possible by standing on the shoulders of scholars who have gone before, such as Ellul, Baudrillard, McLuhan, Postman and Piaget, to name a few. As academics, parents and concerned human beings, the authors present here the results of more than twenty years of research in a way that should appeal to a wide variety of readers, as they stretch our understanding of the human-machine interface beyond right and wrong. This book shapes our understanding of media in the digital age in much the same way that McLuhan’s Understanding Media did for a previous generation.

Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

The World Needs Heroes...Like You! With all the hardships and unmet needs in the world, it's difficult to believe one person can make a difference. Where can you even begin? What do you have to offer? Rodney D. Bullard, Executive Director of the Chick-fil-A Foundation, wants to share with you the surprisingly simple but incredibly powerful ways you can impact others and create a legacy of service. In Heroes Wanted, you'll find inspiring stories to help you demonstrate life-changing compassion to the people around you understand courage and make brave choices every day share your own story authentically to provide hope for the weary God created you with strength, compassion, and a heroic heart beating in your chest. Become the hero He made you to be and start shining light wherever you go. You were made for this. The world needs you. Includes The Way of a Hero Reflection and Action Guide "A well-crafted reminder that we can be heroes if we only dare to serve." Brigadier General Stacey Hawkins, USAF

The villain Basilisk is back, and his nefarious plan to infiltrate Hero.com and take it offline has worked-leaving Toby, Pete, Lorna, and Emily as the only Downloaders left on the planet! It's up to the four friends to stop Basilisk before his computer virus completely destroys the Hero Foundation . . . but with glitchy, short-circuiting powers and some contention among their ranks, it'll be no simple task to outwit, outpace, and outplot the evil mastermind. Virus Attack is an action-packed adventure, full of even more creative and exciting powers and intricately linked to the anti-series, Villian.net.