The book is concerned with Vantage Theory (VT), a model of categorization proposed by the American linguist, anthropologist, and cognitive scientist, Robert E. MacLaury (1944–2004). It consists of three of his previously unpublished studies and five chapters by other authors. Vantage Theory views categorization as a process of vantage (point of view) construction by analogy to the way humans orient themselves in space-time. Originating in the domain of color, the theory was extended to cover other aspects of cognition and language. The chapters authored by MacLaury introduce the model, discuss the details of the analogy between space-time and categorization, and present four case studies. The remaining chapters present an overview of the existing literature on VT, locate the model against the broader background of psychological and cognitive research, and propose its application to novel data.

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Rediscovering Grounded Theory is a bold re-evaluation of the origins of grounded theory, a philosophical clarification of its key ideas and a presentation of the most effective way to use its techniques in your research. It answers questions such as ′What should grounded theory look like?′, ′How do I recognise grounded theory?′ and ′How do I produce good grounded theory?′ by returning to the original ideas as they were presented by Glaser and Strauss. Sharp, clear and thought-provoking, the book includes: - Detailed analysis of the current literature - Exemplar sections filled with detailed, real world examples and applications - A detailed glossary It will provide you with a grasp of what a grounded theory should look like, take you through the process of building a grounded theory and then explain best practice for critically evaluating the quality of grounded theory research.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

The student-focused guide to grounded theory, this book takes you step by step through the whole research process, from creating a research proposal to sharing your findings. Packed with tools to help you understand how grounded theory can be applied at each stage of your research project, the book includes: •Interactive activities and critical thinking questions in every chapter so you can put your knowledge into practice •Case studies written by a wide variety of researchers so you can learn how to navigate real world research from people who have been in your shoes •Templates and checklists to help guide your writing and ensure you don’t miss a step in the research process. Clear, accessible and applied, this book will help you get to grips with the philosophy of grounded theory, understand the nuts and bolts of designing and carrying out your research project, and manage any hurdles along the way. Explore the accompanying online resources, which include PowerPoint slides, additional templates, and weblinks to videos and journal articles relevant to the key concepts in each chapter.

Using a plethora of concepts, theories and methods, the theoretical and empirical studies described in this volume are united in their approach of treating language not in isolation (e.g. as a “module”), but as both based on structures and processes of cognition, and at the same time as affecting the human mind. The book is organized in 7 parts, corresponding to some of the major fields in language research today: (a) linguistic meta-theory and general issues, (b) lexical meaning, (c) metaphor, (d) grammar, (e) pragmatics, (f) gesture and bodily communication, and (g) historical linguistics. At the same time, the non-modular approach to language adopted by the authors is reflected by the fact that there are no strict boundaries between the parts. Thus, the book is a valuable contribution to the growing interdisciplinary field of Language and Cognition.

Clear explanations of quantum mechanics, Einstein's theories of relativity, and how string theory unites them.

This exciting new book is the first comprehensive and critical study of the relationship between the Pragmatist tradition and political theory. Festenstein develops his argument through a detailed and original reading of four key thinkers: John Dewey, Richard Rorty, Jurgen Habermas and Hilary Putnam.

Buddhist philosophy is fundamentally ambivalent toward language. Language is paradoxically seen as both obstructive and necessary for liberation. In this book, Roy Tzohar delves into the ingenious response to this tension from the Yogacara school of Indian Buddhism: that all language-use is metaphorical. Exploring the profound implications of this claim, Tzohar makes the case for viewing the Yogacara account as a full-fledged theory of meaning, one that is not merely linguistic, but also applicable both in the world as well as in texts. Despite the overwhelming visibility of figurative language in Buddhist philosophical texts, this is the first sustained and systematic attempt to present an indigenous Buddhist theory of metaphor. By grounding the Yogacara pan-metaphorical claim in a broader intellectual context, of both Buddhist and non-Buddhist schools, the book uncovers an intense philosophical conversation about metaphor and language that reaches across sectarian lines. Tzohar's analysis radically reframes the Yogacara controversy with the Madhyamaka school of philosophy, sheds light on the Yogacara application of particular metaphors, and explicates the school's unique understanding of experience.