What makes suicide bombers capable of sacrificing themselves for a belief? Why do members of one race believe they are superior to another? How do subliminal messages affect the outcome of political polling? Using the tools of neuroscience and social science, researchers have learned a great deal about the brain's role in human behavior and interactions. This volume is the proceedings of the first Barcelona Social Brain Conference, which was organized by the New York Academy of Sciences, the Fundació Catalana per a la Recerca i la Innovació, the Càtedra UAB "el cervell social," and the European Science Foundation. Through a neuroscientific lens, the invited chapters examine the human qualities of empathy, sacred values, and cooperation, and focus on the ways in which what they learn can be used to understand human conflicts. NOTE: Annals volumes are available for sale as individual books or as a journal. For information on institutional journal subscriptions, please visit www.blackwellpublishing.com/nyas. ACADEMY MEMBERS: Please contact the New York Academy of Sciences directly to place your order (www.nyas.org). Members of the New York Academy of Science receive full-text access to the Annals online and discounts on print volumes. Please visit http://www.nyas.org/MemberCenter/Join.aspx for more information about becoming a member.

Assessing the grand American evangelical missionary venture to convert the world, this international group of leading scholars reveals how theological imperatives have intersected with worldly imaginaries from the nineteenth century to the present. Countering the stubborn notion that conservative Protestant groups have steadfastly maintained their distance from governmental and economic affairs, these experts show how believers' ambitious investments in missionizing and humanitarianism have connected with worldly matters of empire, the Cold War, foreign policy, and neoliberalism. They show, too, how evangelicals' international activism redefined the content and the boundaries of the movement itself. As evangelical voices from Africa, Asia, and Latin America became more vocal and assertive, U.S. evangelicals took on more pluralistic, multidirectional identities not only abroad but also back home. Applying this international perspective to the history of American evangelicalism radically changes how we understand the development and influence of evangelicalism, and of globalizing religion more broadly. In addition to a critical introduction and essays by editors John Corrigan, Melani McAlister, and Axel R. Schafer are essays by Lydia Boyd, Emily Conroy-Krutz, Christina Cecelia Davidson, Helen Jin Kim, David C. Kirkpatrick, Candace Lukasik, Sarah Miller-Davenport, Dana L. Robert, Tom Smith, Lauren F. Turek, and Gene Zubovich.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

A rich source of authoritative information that supports reading and study in the field of cognitive neuroscience, this two-volume handbook reviews the current state-of-the-science in all major areas of the field.

Our ability to understand others and help others understand us is essential to our individual and collective well-being. Yet there are many barriers that keep us from walking in the shoes of others: fear, skepticism, and power structures that separate us from those outside our narrow groups. To progress in a multicultural world and ensure our common good, we need to overcome these obstacles. Our best hope can be found in the skill of empathy. In Social Empathy, Elizabeth A. Segal explains how we can develop our ability to understand one another and have compassion toward different social groups. When we are socially empathic, we not only imagine what it is like to be another person, but we consider their social, economic, and political circumstances and what shaped them. Segal explains the evolutionary and learned components of interpersonal and social empathy, including neurobiological factors and the role of social structures. Ultimately, empathy is not only a part of interpersonal relations: it is fundamental to interactions between different social groups and can be a way to bridge diverse people and communities. A clear and useful explanation of an often misunderstood concept, Social Empathy brings together sociology, psychology, social work, and cognitive neuroscience to illustrate how to become better advocates for justice.

In the global marketplace, negotiation frequently takes place across cultural boundaries, yet negotiation theory has traditionally been grounded in Western culture. This book, which provides an in-depth review of the field of negotiation theory, expands current thinking to include cross-cultural perspectives. The contents of the book reflect the diversity of negotiation—research-negotiator cognition, motivation, emotion, communication, power and disputing, intergroup relationships, third parties, justice, technology, and social dilemmas—and provides new insight into negotiation theory, questioning assumptions, expanding constructs, and identifying limits not apparent from working exclusively within one culture. The book is organized in three sections and pairs chapters on negotiation theory with chapters on culture. The first part emphasizes psychological processes—cognition, motivation, and emotion. Part II examines the negotiation process. The third part emphasizes the social context of negotiation. A final chapter synthesizes the main themes of the book to illustrate how scholars and practitioners can capitalize on the synergy between culture and negotiation research.

The WHO Guidelines on Hand Hygiene in Health Care provide health-care workers (HCWs), hospital administrators and health authorities with a thorough review of evidence on hand hygiene in health care and specific recommendations to improve practices and reduce transmission of pathogenic microorganisms to patients and HCWs. The present Guidelines are intended to be implemented in any situation in which health care is delivered either to a patient or to a specific group in a population. Therefore, this concept applies to all settings where health care is permanently or occasionally performed, such as home care by birth attendants. Definitions of health-care settings are proposed in Appendix 1. These Guidelines and the associated WHO Multimodal Hand Hygiene Improvement Strategy and an Implementation Toolkit (http://www.who.int/gpsc/en/) are designed to offer health-care facilities in Member States a conceptual framework and practical tools for the application of recommendations in practice at the bedside. While ensuring consistency with the Guidelines recommendations, individual adaptation according to local regulations, settings, needs, and resources is desirable. This extensive review includes in one document sufficient technical information to support training materials and help plan implementation strategies. The document comprises six parts.

Empathy is the process that allows us to share the feelings and emotions of others, in the absence of any direct emotional stimulation to the self. Humans can feel empathy for other people in a wide array of contexts: for basic emotions and sensation such as anger, fear, sadness, joy, pain and lust as well as for more complex emotions such as guilt, embarrassment and love. It has been proposed that, for most people, empathy is the process that prevents us doing harm to others. Although empathy seems to be an automatic response of the brain to others’ emotional reactions, there are circumstances under which we do not share the same feeling as others. Imagine, for example, that someone who does the same job as you is paid twice as much. In this case, that person might be very satisfied with their extra salary, but you would not share this satisfaction. This case illustrates the ubiquitous feeling of fairness and justice. Our sense of fairness has also become the focus of modern economic theories. In contrast to the prominent self-interest hypothesis of classic economy assuming that all people are exclusively motivated by their self-interest, humans are also strongly motivated by other-regarding preferences such as the concern for fairness and reciprocity. The notion of fairness is not only crucial in personal interaction with others in the context of families, workplace or interactions with strangers, but also guides people’s behaviour in impersonal economic and political domains. This book brings together work from a wide range of disciplines to explain processes underlying empathy and fairness. The expert contributors approach the topic of empathy and fairness from different viewpoints, namely those of social cognitive neuroscience, developmental psychology, evolutionary anthropology, economics and neuropathology. The result is an interdisciplinary and unitary framework focused on the neuronal, developmental, evolutionary and psychological basis of empathy and fairness. With its extensive discussions and the high calibre of the participants, this important new book is essential reading for anyone with an interest in this topic.

This book explores the importance of compassion and empathy within educational contexts. While compassion and empathy are widely recognised as key to living a happy and healthy life, there is little written about how these qualities can be taught to children and young people, or how teachers can model these traits in their own practice. This book shares several models of compassion and empathy that can be implemented in schooling contexts, also examining how these qualities are presented in children’s picture books, films and games. The editors and contributors share personal insights and practical approaches to improve both awareness and use of compassionate and empathetic approaches to others. This book will be of interest and value to all those interested in promoting compassion and empathy within education.