This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity. To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities. Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.

Extending the scenario method beyond interface design, this important book shows developers how to design more effective systems by soliciting, analyzing, and elaborating stories from end-users Contributions from leading industry consultants and opinion-makers present a range of scenario techniques, from the light, sketchy, and agile to the careful and systematic Includes real-world case studies from Philips, DaimlerChrysler, and Nokia, and covers systems ranging from custom software to embedded hardware-software systems

Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough discussion of the evolution and theoretical foundations of scenario planning, examining its connections to learning theory, decision-making theory, mental model theory and more. Chermack emphasizes that scenario planning is far more than a simple set of steps to follow, as so many other practice-focused books do—he addresses the subtleties and complexities of planning. And, unique among scenario planning books, he deals not just with developing different scenarios but also with applying scenarios once they have been constructed, and assessing the impact of the scenario project. Using a case study based on a real scenario project Chermack lays out a comprehensive five phase scenario planning system—project preparation, scenario exploration, scenario development, scenario implementation and project assessment. Each chapter describes specific techniques for gathering and analyzing relevant data with a particular emphasis on the use of workshops to encourage dialogue. He offers a scenario project worksheet to help readers structure and manage scenario projects as well as avoid common pitfalls, and a discussion, based in recent neurological findings, of how scenario planning helps people to overcome barriers to creative thinking. “This book is about action and performance. Compelling and thoroughly researched, it offers every business executive a playbook for including uncertainty in the organizational change process and driving competitive advantage”. -- Tim Reynolds, Vice President, Talent and Organization Effectiveness, Whirlpool Corporation

Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "Using Trends and Scenarios as Tools for Strategy Development" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.

Exploratory scenario planning (XSP) can help communities prepare for uncertainties posed by climate change, pandemics, automation, and other unprecedented twenty-first-century challenges. This manual is a comprehensive resource for anyone interested in using this emergent planning approach, which is effective at the local, regional, or organizational level. Through the XSP process, stakeholders envision and develop various potential futures (i.e., scenarios) and consider how to measure and prepare for each, rather than working toward a single shared vision for the future. Through instructive case studies, recommendations, sample workshop agendas, and more, this manual equips would-be practitioners with the background knowledge, procedural guidance, and practical strategies to implement this planning tool successfully. Readers will be prepared to facilitate--or even lead--an effective, impactful XSP process in their own settings.

Features an integrated approach of statistical scenarios and simulations to aid readers in developing key intuitions needed to understand the wide ranging concepts and methods of statistics and inference Illuminating Statistical Analysis Using Scenarios and Simulations presents the basic concepts of statistics and statistical inference using the dual mechanisms of scenarios and simulations. This approach helps readers develop key intuitions and deep understandings of statistical analysis. Scenario-specific sampling simulations depict the results that would be obtained by a very large number of individuals investigating the same scenario, each with their own evidence, while graphical depictions of the simulation results present clear and direct pathways to intuitive methods for statistical inference. These intuitive methods can then be easily linked to traditional formulaic methods, and the author does not simply explain the linkages, but rather provides demonstrations throughout for a broad range of statistical phenomena. In addition, induction and deduction are repeatedly interwoven, which fosters a natural "need to know basis" for ordering the topic coverage. Examining computer simulation results is central to the discussion and provides an illustrative way to (re)discover the properties of sample statistics, the role of chance, and to (re)invent corresponding principles of statistical inference. In addition, the simulation results foreshadow the various mathematical formulas that underlie statistical analysis. In addition, this book: • Features both an intuitive and analytical perspective and includes a broad introduction to the use of Monte Carlo simulation and formulaic methods for statistical analysis • Presents straight-forward coverage of the essentials of basic statistics and ensures proper understanding of key concepts such as sampling distributions, the effects of sample size and variance on uncertainty, analysis of proportion, mean and rank differences, covariance, correlation, and regression • Introduces advanced topics such as Bayesian statistics, data mining, model cross-validation, robust regression, and resampling • Contains numerous example problems in each chapter with detailed solutions as well as an appendix that serves as a manual for constructing simulations quickly and easily using Microsoft® Office Excel® Illuminating Statistical Analysis Using Scenarios and Simulations is an ideal textbook for courses, seminars, and workshops in statistics and statistical inference and is appropriate for self-study as well. The book also serves as a thought-provoking treatise for researchers, scientists, managers, technicians, and others with a keen interest in statistical analysis. Jeffrey E. Kottemann, Ph.D., is Professor in the Perdue School at Salisbury University. Dr. Kottemann has published articles in a wide variety of academic research journals in the fields of business administration, computer science, decision sciences, economics, engineering, information systems, psychology, and public administration. He received his Ph.D. in Systems and Quantitative Methods from the University of Arizona.

Clinical Scenarios in Surgery: Decision Making and Operative Technique presents 125 cases in all areas of general surgery: GI, breast, hepatobiliary, colorectal, cardiothoracic, endocrine, vascular, trauma, pediatric, critical care, and transplant. Each full-color case begins with a patient presentation and proceeds through differential diagnosis, diagnosis and treatment, surgical procedures, postoperative management, and a case conclusion. Each case includes key technical steps, potential pitfalls, take-home points, and suggested readings. The patient stories in these clinical scenarios provide context to faciliate learning the principles of safe surgical care. This book will be particularly useful for senior surgical residents and recent graduates as they prepare for the American Board of Surgery oral examination.

Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "Using Trends and Scenarios as Tools for Strategy Development" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.

Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today as scenario planning – an alternative and complement to strategic planning. Scenarios explore a variety of possible futures for examining decisions in organizational planning. Pierre was a unique man with interests in Indian and Japanese cultures and traditions. He travelled extensively and led a unique life that involved long periods of visiting gurus in India and extended sabbaticals in Japan. His experiences with Eastern thought no doubt shaped his ability to evolve the scenario method at Shell, and as a result he was able to lead a team that foresaw the oil crises of the 1970’s and 80’s. This new volume will cover the basic context of his life timeline and attach it to the development of his thinking about scenario planning over the course of his career. After his death, Wack’s materials, papers and documents were collected by Napier Collyns and have recently been made available at the University of Oxford where the Pierre Wack Memorial Library has been established. These documents contain a variety of clues and stories that reveal more about who Pierre Wack was, how he thought and will provide details about scenario planning that have never been seen or published. They also reveal a curious man and include a timeline written by his wife, Eve, which details their relationship over the course of 40 years. Written for management and business historians and researchers, this book will uncover unseen contributions by a scenario planning pioneer shaped by significant events in his personal life that helped him to see the world differently.

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.