China has witnessed a dramatic development of tourism in urban context in the past thirty years, especially with its success in hosting the Beijing Olympic Games in 2008 and the Shanghai World Exposition in 2010. Urban areas as tourism destination are receiving increasingly more popularity than traditional destinations such as national parks, natural reserves, and historical relics. Deriving largely from a special issue on "Urban Tourism Development and City Destination Marketing" (Journal of China Tourism Research), Urban Tourism in China presents the readers with a collection of nine independent research reports examining issues such as consumer behaviour in urban destinations, the social impact of tourism, destination image, leisure, regional collaboration, and heritage tourism in ancient towns. The investigations covered urban areas of different scales and diversified nature from major metropolises such as Beijing, and Guangzhou, to ancient towns like Lijiang and Pingyao. Readers who have interests of tourism research, business development, and in-depth understanding of urban life in China may find the book informative and interesting. This book was published as a special issue of the Journal of China Tourism Research.

China continues to develop as a leading powerhouse in tourism, and it becomes ever more important to examine the various facets of tourism in China in order to understand the potential of this market, and the effect it will have on global tourism. This report analyses the statistics of Chinese inbound metropolitan tourism markets, as well as the outbound trends of metropolitan residents from 2000 to 2007. Twenty of Chinaćs best tourism cities are analyzed. Originally released in Chinese by the Shanghai Institute of Tourism in 2009, this English edition provides special insight into Chinaćs cities as source markets as well as destinations.

City Integration and Tourism Development in the Greater Bay Area, China explores the tourism development related issues of city integration in the Greater Bay Area (GBA). This book starts with a general introduction to the background of the Greater Bay Area in China. Chapter 2 is a historical review, focusing on tourism development in GBA. Chapter 3 introduces the concept of city integration and the profile of GBA. Chapter 4 discusses the effect of city integration on tourism development. Chapter 5 describes the trends of city integration and tourism. Lastly, Chapter 6 is a case study with recommendations for city destination management. This book is a valuable resource for social science researchers and those in related fields, such as city planners and tourism officers. This book is recommend reading for advanced undergraduate or postgraduate students of urban tourism, tourism economics, and tourism management.

While the number of domestic leisure travelers has increased dramatically in reform-era China, the persistent gap between urban and rural living standards attests to ongoing social, economic, and political inequalities. The state has widely touted tourism for its potential to bring wealth and modernity to rural ethnic minority communities, but the policies underlying the development of tourism obscure some complicated realities. In tourism, after all, one person’s leisure is another person’s labor. A Landscape of Travel investigates the contested meanings and unintended consequences of tourism for those people whose lives and livelihoods are most at stake in China’s rural ethnic tourism industry: the residents of village destinations. Drawing on ethnographic research conducted in Ping’an (a Zhuang village in Guangxi) and Upper Jidao (a Miao village in Guizhou), Jenny Chio analyzes the myriad challenges and possibilities confronted by villagers who are called upon to do the work of tourism. She addresses the shifting significance of migration and rural mobility, the visual politics of tourist photography, and the effects of touristic desires for “exotic difference” on village social relations. In this way, Chio illuminates the contemporary regimes of labor and leisure and the changing imagination of what it means to be rural, ethnic, and modern in China today.

Destinations rely on regional strategies to support and enhance the tourism product through regional partnerships and integration. Integrated tourism is defined as tourism that is explicitly linked to the economic, social, cultural, natural and human structures of the region in which it occurs. Integrated tourism has evolved to include numerous meanings and definitions, but generally includes a vertical business or industry approach. The first of its kind, this book applies a more inclusive approach to integration by providing insight into inclusive regional development strategies that support both the needs of urban and rural areas whilst enhancing the tourist experience, supporting the positive impacts of tourism and mitigating the negative. Regional studies tend to portray either an urban or rural focus without acknowledging that often these spaces constitute joint governance structures, similar historical and cultural roots, and economic dependencies. Sustainable tourism promotes sourcing locally, such as using rural agricultural products in urban tourism experiences. Furthermore, innovative rural marketing strategies linking tourism heritage, attractions, food and drink trails, and artisans with urban visitors are emerging. Including theoretical and applied research and international case studies, this will be a valuable resource to academics, students and practitioners working in tourism development and regional policy.

China has surged into the 21st century as one of the most rapidly modernizing countries in the world. Its burgeoning cities reflect this extraordinary growth with a dazzling array of new architectural forms and designs. In its transformation, the 5000-year old heritage of its built civilization, embedded in its villages, towns and cities, has often been replaced. The Chinese Government, aware of the value of this heritage, has in recent years taken concrete steps to conserve and preserve not just national icons such as the Forbidden Palace in Beijing, the Great Wall of China and the Grey Goose Pagoda in Xian but also the more general historic fabric of its urban development over the centuries. The challenges are great, particularly as population growth and rural-urban drift have combined to place enormous pressure on city resources. The chapters in this book explore these challenges as well as analysing other institutional, cultural, social and economic issues related to urban heritage conservation and utilization, with a focus on the role of tourism in reinforcing conservation values by finding new uses for old buildings and districts. This book covers new areas of heritage tourism research in Chinese cities. The chapters were originally published in a special issue of the Journal of Heritage Tourism.

Literature within the tourism discipline emphasized the importance of destination image due to its effect on both supply and demand sides of marketing. Gunn's seven-stage model illustrated the process and evolution of image formation of a destination has been used as a guiding model in the study. The purpose of this study is to explore the coherence and the difference between pre-conceived images and post-images of China holding by the North American tourists. Purposive sampling was adapted to reach the target participants who fit the study criteria. Qualitative data were collected from eight interviews with participants from Canada and America. Semi-structured interviews with open-ended questions were conducted during October and November 2011. Essences were developed from the analysis of the interview data by conducting initial coding and focused coding. Findings of the study were concluded into three parts: before visiting China; actual travel experiences; and after visiting China. Consistent with Gunn (1972)'s seven-stage theory, findings of the study showed a clear change between pre-conceived images and post-images holding by participants. Images involved from simple, vague, mythical, and stereotypical to comprehensive, realistic, and holistic. Moreover, advantages and problems of the international tourism in China emerged with the progress of data analysis. The findings reflected the perceptions of China in the eyes of North American tourists; consequently, it could contribute to the future tourism practitioners who aim to promote China to be a desirable international tourism destination.