"Untold Millions is the definitive guide for marketers, executives, advertisers, employees, and entrepreneurs who want to get their companies on track for this new marketplace revolution. Using the most valuable research data to date - from the groundbreaking 1994 Yankelovich MONITORE Perspective on Gays/Lesbians - Grant Lukenbill reveals an in-depth profile of gay and lesbian consumers: who they are, what they need, what they buy, and what motivates how they spend their money. In addition, he offers concrete, proven strategies for positioning products and services to this defined consumer segment - from building good relationships with the gay and lesbian market through corporate sponsorships to avoiding nightmares set off by outdated personnel policies."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Any travel guide to Rome will urge visitors to go the Colosseum, but none answers a simple question: Why is it called the Colosseum? The History of Rome in 12 Buildings: A Travel Companion to the Hidden Secrets of The Eternal City is compelling, concise, and fun, and takes you behind the iconic buildings to reveal the hidden stories of the people that forged the Roman Empire. Typical travel guides provide torrents of information but deny their readers depth and perspective. In this gap is the really good stuff--the stories that make the buildings come alive and vividly enhance any trip to Rome. The History of Rome in 12 Buildings will immerse you in the world of the Romans, one full of drama, intrigue, and scandal. With its help, you will be able to trace the rise and fall of the ancient world's greatest superpower: Find the last resting spot of Julius Caesar. Join Augustus as he offers sacrifices to the gods. Discover the lie on the façade of the Pantheon. Walk in the footsteps of Jesus. And so much more.