Frank Bergon’s astonishing portrayals of people in California’s San Joaquin Valley reveal a country where the culture of a vanishing West lives on in many twenty-first-century Westerners, despite the radical technological transformations around them. All are immigrants, migrants, their children, or their grandchildren whose lives intertwine with the author’s, including several races and ethnicities: Chicanos, Mexicans, African Americans, Italians, Asians, Native Americans, Scots-Irish descendants of Steinbeck’s Okies, and Basques of the author’s own heritage. Bergon presents a powerful array of rural and small-town Westerners who often see themselves as part of a region and a way of life most Americans aren’t aware of or don’t understand, their voices unheard, their stories untold. In these essays, Westerners from the diverse heritage of the San Joaquin Valley include California’s legendary Fred Franzia, the maker of the world’s best-selling Charles Shaw wines dubbed “Two-Buck Chuck,” and Darrell Winfield, a Dust Bowl migrant and lifelong working cowboy who for more than thirty years reigned as the iconic Marlboro Man. Their voices help us understand the complexities of today’s rural West, where Old West values intersect with New West realities. This is the West (and America today)—a region in conflict with itself.

Frank Bergon’s astonishing portrayals of people in California’s San Joaquin Valley reveal a country where the culture of a vanishing West lives on in many twenty-first-century Westerners, despite the radical technological transformations around them. All are immigrants, migrants, their children, or their grandchildren whose lives intertwine with the author’s, including several races and ethnicities: Chicanos, Mexicans, African Americans, Italians, Asians, Native Americans, Scots-Irish descendants of Steinbeck’s Okies, and Basques of the author’s own heritage. Bergon presents a powerful array of rural and small-town Westerners who often see themselves as part of a region and a way of life most Americans aren’t aware of or don’t understand, their voices unheard, their stories untold. In these essays, Westerners from the diverse heritage of the San Joaquin Valley include California’s legendary Fred Franzia, the maker of the world’s best-selling Charles Shaw wines dubbed “Two-Buck Chuck,” and Darrell Winfield, a Dust Bowl migrant and lifelong working cowboy who for more than thirty years reigned as the iconic Marlboro Man. Their voices help us understand the complexities of today’s rural West, where Old West values intersect with New West realities. This is the West (and America today)—a region in conflict with itself.

In 1893 Frederick Jackson Turner famously argued that the generational process of meeting and conquering the supposedly uncivilized western frontier is what forged American identity. In the late twentieth century, “new western” historians dissected the mythologized western histories that Turner and others had long used to embody American triumph and progress. While Turner’s frontier is no more, the West continues to present America with challenging processes to wrestle, navigate, and overcome. The North American West in the Twenty-First Century, edited by Brenden W. Rensink, takes stories of the late twentieth-century “modern West” and carefully pulls them toward the present—explicitly tracing continuity with or unexpected divergence from trajectories established in the 1980s and 1990s. Considering a broad range of topics, including environment, Indigenous peoples, geography, migration, and politics, these essays straddle multiple modern frontiers, not least of which is the temporal frontier between our unsettled past and uncertain future. These forays into the twenty-first-century West will inspire more scholars to pull histories to the present and by doing so reinsert scholarly findings into contemporary public awareness.

Frank Bergon’s newest work is a thoughtful exploration of the ways that memories of random childhood events become unexpected revelations about life in the West. In many senses this project is a personalized version of Two-Buck Chuck & The Marlboro Man where Bergon explored the ways that a multiethnic and multiracial society shaped, and continues to shape, the day-to-day lived realities of the residents and communities of the San Joaquin Valley. Bergon’s latest book creation, however, is more elegiac in tone, paying tribute to ranching and farming lives that are disappearing under suburban and exurban sprawl, industrial farming, and white-collar job growth.

From critically acclaimed author Frank Bergon comes a new personal narrative about the San Joaquin Valley in California. This intimate companion to Two-Buck Chuck & The Marlboro Man brings us back to an Old West at odds with New West realities where rapid change is a common trait and memories are of rural beauty. Despite the physical transformations wrought by technology and modernity in the twenty-first century, elements of an older way of thinking still remain, and Bergon traces its presence using experiences from his own family and friends. Communal camaraderie, love of the land and its food, and joy in hard work done well describe Western lives ignored or misrepresented in most histories of California and the West. Yet nostalgia does not drive Frank Bergon’s intellectual return to that world. Also prevalent was a culture of fighting, ignorance about alcoholic addiction, brutalizing labor, and a feudal mentality that created a pain better lost and bid good riddance. Through it all, what emerges from his portraits and essays is a revelation of small-town and ranch life in the rural West. A place where the American way of extirpating the past and violently altering the land is accelerated. What Bergon has written is a portrayal of a past and people shaping the country he called home.

Los Angeles Times Book Prize Finalist Winner of the Willie Lee Rose Prize Winner of the PROSE Award in United States History Hagley Prize in Business History Finalist A Smithsonian Best History Book of the Year “Vaping gets all the attention now, but Milov’s thorough study reminds us that smoking has always intersected with the government, for better or worse.” —New York Times Book Review From Jamestown to the Marlboro Man, tobacco has powered America’s economy and shaped some of its most enduring myths. The story of tobacco’s rise and fall may seem simple enough—a tale of science triumphing over corporate greed—but the truth is more complicated. After the Great Depression, government officials and tobacco farmers worked hand in hand to ensure that regulation was used to promote tobacco rather than protect consumers. As evidence of the connection between cigarettes and cancer grew, scientists struggled to secure federal regulation in the name of public health. What turned the tide, Sarah Milov reveals, was a new kind of politics: a movement for nonsmokers’ rights. Activists took to the courts, the streets, city councils, and boardrooms to argue for smoke-free workplaces and allied with scientists to lobby elected officials. The Cigarette puts politics back at the heart of tobacco’s rise and fall, dramatizing the battles over corporate influence, individual choice, government regulation, and science. “A nuanced and ultimately devastating indictment of government complicity with the worst excesses of American capitalism.” —New Republic “An impressive work of scholarship evincing years of spadework...A well-told story.” —Wall Street Journal “If you want to know what the smoke-filled rooms of midcentury America were really like, this is the book to read.” —Los Angeles Review of Books

Paula Deen meets Erma Bombeck in The Pioneer Woman Cooks, Ree Drummond’s spirited, homespun cookbook. Drummond colorfully traces her transition from city life to ranch wife through recipes, photos, and pithy commentary based on her popular, award-winning blog, Confessions of a Pioneer Woman, and whips up delicious, satisfying meals for cowboys and cowgirls alike made from simple, widely available ingredients. The Pioneer Woman Cooks—and with these “Recipes from an Accidental Country Girl,” she pleases the palate and tickles the funny bone at the same time.

Sonny recalls the past events in the life of his best friend Jesse, describing his legendary fights and risky affairs, until Jesse's reckless behavior sets them on a collision course which destroyed their friendship.

From a multiple New York Times bestselling author, the rollicking, outrageous, you-can't-make-this-up story of the USFL The United States Football League--known fondly to millions of sports fans as the USFL--was the last football league to not merely challenge the NFL, but cause its owners and executives to collectively shudder. It spanned three seasons, 1983-85. It secured multiple television deals. It drew millions of fans and launched the careers of legends. But then it died beneath the weight of a particularly egotistical and bombastic owner--a New York businessman named Donald J. Trump. The league featured as many as 18 teams, and included such superstars as Steve Young, Jim Kelly, Herschel Walker, Reggie White, Doug Flutie and Mike Rozier. In Football for a Buck, the dogged reporter and biographer Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals, to some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and also how, thirty years ago, Trump was a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.