"Historical photographs ... bring the story of the moon landing to life"--

Book & DVD. The further the lunar landings regress into history, the more important the TV images have become. Until now the background story of this important footage has been overlooked. The TV systems used on Apollo were not without controversy. When President Kennedy issued the challenge to successfully land men on the moon and return them safely to earth by the end of the 1960's, NASA unwittingly found itself facing a two-fold predicament. Should the American taxpayer be privy to a front row seat via television, and would it be possible to develop compact TV cameras for just such a purpose within the allotted timeframe? Drawing upon the skill and knowledge of RCA and Westinghouse engineers a series of TV cameras were developed which revolutionised not only space exploration, but electronic news gathering as a whole. This book covers everything from the earliest known proposals of lunar TV coverage, and on through the political battles that ultimately led to the TV system which flew on the Apollo missions. The book takes what some may see as a very sterile or niche topic, and extends it into an interesting subject anyone can understand and appreciate. This book can be compared to the "Making of. . ." documentaries which often accompany feature films. For the first time, the live telecasts from the moon are given their own complete "Making of. . ." account.

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Offers snapshots of the anchorman's life and career through excerpts from interviews conducted by oral historian Don Carleton.

The New York Times bestselling, “meticulously researched and absorbingly written” (The Washington Post) story of the trailblazers and the ordinary Americans on the front lines of the epic Apollo 11 moon mission. President John F. Kennedy astonished the world on May 25, 1961, when he announced to Congress that the United States should land a man on the Moon by 1970. No group was more surprised than the scientists and engineers at NASA, who suddenly had less than a decade to invent space travel. When Kennedy announced that goal, no one knew how to navigate to the Moon. No one knew how to build a rocket big enough to reach the Moon, or how to build a computer small enough (and powerful enough) to fly a spaceship there. No one knew what the surface of the Moon was like, or what astronauts could eat as they flew there. On the day of Kennedy’s historic speech, America had a total of fifteen minutes of spaceflight experience—with just five of those minutes outside the atmosphere. Russian dogs had more time in space than US astronauts. Over the next decade, more than 400,000 scientists, engineers, and factory workers would send twenty-four astronauts to the Moon. Each hour of space flight would require one million hours of work back on Earth to get America to the Moon on July 20, 1969. “A veteran space reporter with a vibrant touch—nearly every sentence has a fact, an insight, a colorful quote or part of a piquant anecdote” (The Wall Street Journal) and in One Giant Leap, Fishman has written the sweeping, definitive behind-the-scenes account of the furious race to complete one of mankind’s greatest achievements. It’s a story filled with surprises—from the item the astronauts almost forgot to take with them (the American flag), to the extraordinary impact Apollo would have back on Earth, and on the way we live today. From the research labs of MIT, where the eccentric and legendary pioneer Charles Draper created the tools to fly the Apollo spaceships, to the factories where dozens of women sewed spacesuits, parachutes, and even computer hardware by hand, Fishman captures the exceptional feats of these ordinary Americans. “It’s been 50 years since Neil Armstrong took that one small step. Fishman explains in dazzling form just how unbelievable it actually was” (Newsweek).

A tour of outer space explores the solar system as well as stars, galaxies, and the birth of planets, and speculates on whether other intelligent beings exist in the universe.

New York Times Bestseller A luminous companion to the phenomenal bestseller Astrophysics for People in a Hurry. Astrophysicist Neil deGrasse Tyson has attracted one of the world’s largest online followings with his fascinating, widely accessible insights into science and our universe. Now, Tyson invites us to go behind the scenes of his public fame by revealing his correspondence with people across the globe who have sought him out in search of answers. In this hand-picked collection of 101 letters, Tyson draws upon cosmic perspectives to address a vast array of questions about science, faith, philosophy, life, and of course, Pluto. His succinct, opinionated, passionate, and often funny responses reflect his popularity and standing as a leading educator. Tyson’s 2017 bestseller Astrophysics for People in a Hurry offered more than one million readers an insightful and accessible understanding of the universe. Tyson’s most candid and heartfelt writing yet, Letters from an Astrophysicist introduces us to a newly personal dimension of Tyson’s quest to explore our place in the cosmos.

NEW YORK TIMES BESTSELLER • The riveting inside story of three heroic astronauts who took on the challenge of mankind’s historic first mission to the Moon, from the bestselling author of Shadow Divers. “Robert Kurson tells the tale of Apollo 8 with novelistic detail and immediacy.”—Andy Weir, #1 New York Times bestselling author of The Martian and Artemis By August 1968, the American space program was in danger of failing in its two most important objectives: to land a man on the Moon by President Kennedy’s end-of-decade deadline, and to triumph over the Soviets in space. With its back against the wall, NASA made an almost unimaginable leap: It would scrap its usual methodical approach and risk everything on a sudden launch, sending the first men in history to the Moon—in just four months. And it would all happen at Christmas. In a year of historic violence and discord—the Tet Offensive, the assassinations of Martin Luther King, Jr., and Robert Kennedy, the riots at the Democratic National Convention in Chicago—the Apollo 8 mission would be the boldest, riskiest test of America’s greatness under pressure. In this gripping insider account, Robert Kurson puts the focus on the three astronauts and their families: the commander, Frank Borman, a conflicted man on his final mission; idealistic Jim Lovell, who’d dreamed since boyhood of riding a rocket to the Moon; and Bill Anders, a young nuclear engineer and hotshot fighter pilot making his first space flight. Drawn from hundreds of hours of one-on-one interviews with the astronauts, their loved ones, NASA personnel, and myriad experts, and filled with vivid and unforgettable detail, Rocket Men is the definitive account of one of America’s finest hours. In this real-life thriller, Kurson reveals the epic dangers involved, and the singular bravery it took, for mankind to leave Earth for the first time—and arrive at a new world. “Rocket Men is a riveting introduction to the [Apollo 8] flight. . . . Kurson details the mission in crisp, suspenseful scenes. . . . [A] gripping book.”—The New York Times Book Review

_________________________ THE ESSENTIAL AUTOBIOGRAPHY OF THE SECOND MAN ON THE MOON _________________________ 'Thrilling ... years on, the raw facts of the adventure remain beguiling and the bravery of the astronauts compelling' - SUNDAY TIMES 'Exciting and moving' - DAILY EXPRESS _________________________ Buzz Aldrin, one of the three men who took part in the first moon landing in 1969, is a true American hero. Magnificent Desolation begins with the story of his voyage into space, which came within seconds of failure, and reveals a fascinating insider's view of the American space programme. But that thrilling adventure was only the beginning, as Aldrin battled with his own desolation in the form of depression and alcoholism. This epic journey encompasses the brutally honest tale of Aldrin's self-destruction, and the redemption that came through finding love when hope seemed lost. _________________________ 'Buzz Aldrin might not have been the first man to walk on the Moon, but of all the astronauts to have been there, none of them has articulated their predicament with quite such wisdom and sensitivity' - MAIL ON SUNDAY

The technological marvel that facilitated the Apollo missions to the Moon was the on-board computer. In the 1960s most computers filled an entire room, but the spacecraft’s computer was required to be compact and low power. Although people today find it difficult to accept that it was possible to control a spacecraft using such a ‘primitive’ computer, it nevertheless had capabilities that are advanced even by today’s standards. This is the first book to fully describe the Apollo guidance computer’s architecture, instruction format and programs used by the astronauts. As a comprehensive account, it will span the disciplines of computer science, electrical and aerospace engineering. However, it will also be accessible to the ‘space enthusiast’. In short, the intention is for this to be the definitive account of the Apollo guidance computer. Frank O’Brien’s interest in the Apollo program began as a serious amateur historian. About 12 years ago, he began performing research and writing essays for the Apollo Lunar Surface Journal, and the Apollo Flight Journal. Much of this work centered on his primary interests, the Apollo Guidance Computer (AGC) and the Lunar Module. These Journals are generally considered the canonical online reference on the flights to the Moon. He was then asked to assist the curatorial staff in the creation of the Cradle of Aviation Museum, on Long Island, New York, where he helped prepare the Lunar Module simulator, a LM procedure trainer and an Apollo space suit for display. He regularly lectures on the Apollo computer and related topics to diverse groups, from NASA's computer engineering conferences, the IEEE/ACM, computer festivals and university student groups.