Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically-validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the United States) ensures the diversity and quality of the content. The intended audiences of this book are professionals, scholars, and students.

A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.

This volume LNCS 12927 constitutes the papers of the 18th International Conference on Trust, Privacy and Security in Digital Business, TrustBus 2021, held in September 2021 as part of the DEXA 2021 conference. The event was held virtually due to COVID-19 pandemic. The 11 full papers presented were carefully reviewed and selected from 30 submissions regarding advancements in the state of the art and practice of trust and privacy in digital business. The papers are organized in topical sections: Trust Evaluation; Security Risks; Web Security; Data Protection and Privacy Controls; and Privacy and Users

Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges related to digital trust and information technologies. The subject of trust is relevant to both practitioners and researchers. It is widely recognized and confirmed that trust, especially mutual trust, when it is built at the right level, reduces the risk of interaction and increases the collaboration between partners. Readers will gain from this book theoretical and practical knowledge on digital trust; theoretically, well-grounded knowledge on digital trust and related concepts, empirically validated by practice. Most authors have taken innovative approaches to consider issues highlighting a selected aspect of the core theme of this book. The intended audiences of this book are professionals, scholars, and students.

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically-validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the United States) ensures the diversity and quality of the content. The intended audiences of this book are professionals, scholars, and students.

In the 21st Century no business or government will make decisions without relying on digital information. Can you trust the information you use to make decisions? Can your decisions be trusted by others? Trust is under attack, making every decision more vulnerable. This is equally true for customers and for each of us in our daily decisions--without trust, spending and other investments shift to other options. To achieve digital trust, Jeffrey Ritter explored the essence of trust itself. He discovered something remarkable--trust is a calculated decision, not an emotion. That simple truth required a new way to think differently about trust, especially digital trust, and ignited the author to create and build something new, rather than merely patch the status quo. Described by executives in the opening pages as "essential reading for corporate executives," "ground-breaking," "fascinating," and a book that "will transform the dialogue about governance in a digital world," Achieving Digital Trust boldly declares risk management dead as a business discipline and offers, instead, an integrated strategy for building something new--digital trust. Woven across a story of two fictional global competitors battling to survive and prosper, Ritter introduces a complete, integrated portfolio of tools he created to help business executives, IT strategists, and innovation leaders survive and excel in our digital world: A Trust Vocabulary-a shared lexicon of new phrases and terms, and new meanings for existing words, that enable discussion of trust decisions and increase efficiency of trust calculations. The Trust Decision Model-an integrated view of the sequential decision points and information layers that link together the steps taken when deciding whether or not to trust, and builds a bridge between human and computational trust. The Rules for Composing Rules-a set of fundamental principles for authoring effective rules for crossing the chasm between the ambiguity of broad, governing formal rules and the binary precision of executable software code. The Unified Rules Model-a new architecture for organizing the complexity of business, technology, and legal rules into unified, functional structures supporting the design and execution of digital systems that deliver compliance and earn our trust. The Unified Information Model-a new framework for organizing and designing digital information assets that result in more effective trust decisions and enhanced governance. The Digital Trust Design Principles-a framework for choosing among priorities and trade-offs to focus resources appropriately and improve desired outcomes. The Trust Prism-an entirely new, 3-D, visual tool for designing, building, and governing complex information systems, including in the Cloud . . . and more. Together, these are a complete tool-kit that will change how leaders and executives make decisions that matter, build digital assets that can be trusted, and visualize and manage the complexity of their companies and the wired ecosystems in which they compete."

Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite 2. Data’s influence in driving decisions 3. Digital marketing transformation 4. The future of work 5. Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.

Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigor and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.--

Sincerely welcome to proceedings of the 1st International Conference on Trust and Privacy in Digital Business, Zaragoza, Spain, held from August 30th to September 1st, 2004. This conference was an outgrowth of the two successful TrustBus inter- tional workshops, held in 2002 and 2003 in conjunction with the DEXA conferences in Aix-en-Provence and in Prague. Being the first of a planned series of successful conferences it was our goal that this event would initiate a forum to bring together researchers from academia and commercial developers from industry to discuss the state of the art of technology for establishing trust and privacy in digital business. We thank you all the attendees for coming to Zaragoza to participate and debate the new emerging advances in this area. The conference program consisted of one invited talk and nine regular technical papers sessions. The invited talk and keynote speech was delivered by Ahmed Patel from the Computer Networks and Distributed Systems Research Group, University College Dublin, Ireland on “Developing Secure, Trusted and Auditable Services for E-Business: An Autonomic Computing Approach”. A paper covering his talk is also contained in this book. The regular paper sessions covered a broad range of topics, from access control - sues to electronic voting, from trust and protocols to digital rights management. The conference attracted close to 100 submissions of which the program committee - cepted 29 papers for presentation and inclusion in the conference proceedings.