Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

From the depths of Death Valley, Daniel Arnold set out to reach Mount Whitney in a way no road or trail could take him. Anything manmade or designed to make travel easy was out. With a backpack full of empty two–liter bottles, and the remotest corners of desert before him, he began his toughest test yet of physical and mental endurance. Badwater Basin sits 282 feet below sea level in Death Valley, the lowest and hottest place in the Western Hemisphere. Mount Whitney rises 14,505 feet above sea level, the highest point in the contiguous United States. Arnold spent seventeen days traveling a roundabout route from one to the other, traversing salt flats, scaling dunes, and sinking into slot canyons. Aside from bighorn sheep and a phantom mountain lion, his only companions were ghosts of the dreamers and misfits who first dared into this unknown territory. He walked in the footsteps of William Manly, who rescued the last of the forty–niners from the bottom of Death Valley; tracked John LeMoigne, a prospector who died in the sand with his burros; and relived the tales of Mary Austin, who learned the secret trails of the Shoshone Indians. This is their story too, as much as it is a history of salt and water and of the places they collide and disappear. Guiding the reader up treacherous climbs and through burning sands, Arnold captures the dramatic landscapes as only he can with photographs to bring it all to life. From the salt to the summit, this is an epic journey across America's most legendary desert.

Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way. Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.

Consumers, public officials, and even managers of health care and insurance are unhappy about care quality, access, and costs. This book shows that is because efforts to do something about these problems often rely on hope or conjecture, not rigorous evidence of effectiveness. In this book, experts in the field separate the speculative from the proven with regard to how care is rendered, how patients can be in control, how providers should be paid, and how disparities can be reduced – and they also identify the issues for which evidence is currently missing. It provides an antidote to frustration and a clear-eyed guide for forward progress, helping health care and insurance innovators make better decisions on deciding whether to go ahead now based on current evidence, to seek and wait for additional evidence, or to move on to different ideas. It will be useful to practitioners in hospital systems, medical groups, and insurance organizations and can also be used in executive and MBA teaching.

Reissue of the legendary 3,500-year-old Papyrus of Ani, the most beautiful of the ornately illustrated Egyptian funerary scrolls ever discovered, restored in its original sequences of text and artwork.

Why is it that some people seemingly live on the mountaintop with God while others struggle in the valley? In his impactful new book Move: Our Decision. God's Desire, pastor and author Chris Hildenbrand shares personal insights and God-given revelation to propel you forward on your Christian journey. Let each section serve as a guide to help you grow closer to God. Let each chapter challenge you to climb higher into his presence. These pages also contain warnings of potential pitfalls that will impede your progress. Move: Our Decision. God's Desire is a manual that is both personal yet practical. It is meant to inspire, to inform, but most importantly, transform the reader. If you are tired of being "stuck" spiritually, if you want to do more than just survive until Jesus comes, then come join the growing number of believers who have accepted the challenge to move.

Global climate change is one of the most important issues humanity faces today. This book assesses the sensible, senseless and biased proposals for averting the potentially disastrous consequences of global warming, allowing the reader to draw their own conclusions on switching to more sustainable energy provision. Burton Richter is a Nobel Prize-winning scientist who has served on many US and international review committees on climate change and energy issues. He provides a concise overview of our knowledge and uncertainties within climate change science , discusses current energy demand and supply patterns, and the energy options available to cut emissions of greenhouse gases. Written in non-technical language, this book presents a balanced view of options for moving from our heavy reliance on fossil fuels into a much more sustainable energy system, and is accessible to a wide range of readers without scientific backgrounds - students, policymakers, and the concerned citizen.

Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

Andy McQuitty officially entered the Valley of the Shadow of Death at 2:58 PM on July 14, 2009, with these post-colonoscopy words from his doctor. "Andy, you have a massive tumor that has broken through the wall of your colon. It's cancer. It's serious. Get in here now." More than a warning of mortal danger, for Andy and the roughly 1,665,540 new cancer patients diagnosed in America this year, that pronouncement was an emotional and spiritual change of address to the land that David calls "the valley of the shadow of death" in the twenty-third psalm. Yet the serendipity Andy discovered in that Valley mirrors that of King David, whose experience of God's presence was magnified, not diminished, by the shadow of death. And so, in the persona of a travel writer sending notes back from the desert valley of the shadow of death, this stage-four cancer survivor writes to those who want gut level answers to questions like: "Why did God let me get cancer?" and "Can any good thing come of all this wretched waiting and uncertainty?" Notes from the Valley was written for anyone on the cancer journey who is craving words of God's wisdom for their journey that are simultaneously pastoral, evangelistic, theological, and, most of all, authentic.

One of the major shortcomings of the current drug discovery and development process is the inability to bridge the gap between early stage discoveries and pre-clinical research in order to advance innovations beyond the discovery phase. This book examines a drug discovery and development model, where the respective expertise of academia and industry are brought together to take promising discoveries through to proof of concept, providing a means to de-risk the drug discovery and development process.