Speaking out when it's unpopular. Back in the day, Henry David Thoreau raged at the robber barons-the big shots of their age, despoiling the environment in the name of progress. Deep in the throes of the seemingly unstoppable growth of tech, a modern-day Thoreau has emerged in the guise of Gerry McGovern-decrying the massive, hidden negative impacts of tech on the environment. McGovern has thoroughly documented in World Wide Waste how tech damages the Earth-and what we should be doing about it. It is not just the acres of discarded computer hardware conveniently dumped in Third World countries. Every time an email is downloaded it contributes to global warming. Every tweet, search, check of a webpage creates pollution. Digital is physical. Those data centers are not in the Cloud. They're on land in massive physical buildings packed full of computers hungry for energy. It seems invisible. It seems cheap and free. It's not. Digital costs the Earth.

"Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you"--Back cover.

Our digital lives have a significant carbon footprint Welcome to the digital age, which isn’t the sci-fi utopia we were promised. Our lives are increasingly digital, yet most people never consider the energy it takes to store, deliver, and consume the masses of data required to make the internet function. Whether we’re content consumers using retail websites and banking apps or content creators making video calls or posting on social media, the energy used for digital content has a shocking carbon footprint. Sustainable Content explores how we can measure and mitigate these environmental impacts. It delivers a foundational knowledge of sustainability, the effects of content creation and consumption, and why all of this increasingly matters to business management and the planet as a whole. Author and content strategist Alisa Bonsignore has built a career out of helping companies design sustainable content, and in this book, she shares her insights on: • Assessing the environmental impact of our data • Measuring emissions of any form of digital content, from emails to video meetings • Understanding the accelerating impacts of AI • Adding value at work with a sustainability focus • Identifying solutions for change • Mitigating the carbon footprint of data by creating more sustainable content Sustainable Content is an approachable and actionable guide for thoughtful content creation and consumption. Together, we can improve usability, reduce costs, and boost audience satisfaction.

Essence of Top Tasks is a prioritized list of what matters most to customers. You then continuously improve these top tasks based on evidence of customers trying to complete them. Developed as a result of 15 years of research and practice. Implemented by some of the world's largest organizations: Cisco, Microsoft, NetApp, IBM, Google, European Union, Toyota, Tetra Pak, and hundreds more. More than 300,000 customers have participated in Top Tasks studies in over 40 countries and 30 languages.

In the last twenty years, several periods of turmoil have shaped the financial and economic system. Many regulatory policies, such as Basel III, have been introduced to overcome further crises and scandals. In addition, monetary policy has experienced a transition from conventional to unconventional frameworks in most industrialized and emerging economies. For instance, turning to hedge and diversification of portfolios, commodities markets have attracted increasing interest. More recently, new forms of money have been introduced, such as virtual money. These changes have influenced governance features at both macro and micro levels. Therefore, calls for ethical and sustainable standards in financial and economic spheres have been growing since 2007.Financial and Economic Systems: Transformations and New Challenges provides readers with insights about future transformations and challenges for financial and economic systems. Prominent contributors focus on different aspects, providing a global overview of crisis implications. The book is split into four main areas: Changes in the Real Sphere, covering issues related to yields, risk, unconventional monetary policy, and macroprudential policy; Financial Markets and Macroeconomics, covering uncertainty in finance and economics; CSR, Sustainability and Ethical Finance, highlighting the emergence of corporate social responsibility; and Digitalization, Blockchain and FinTech and the consequences of these transformations on markets and economic systems.

The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what "killer content" actually is, and shows how to create it for yourself.

As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale! Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications. Top 5 Tips for Improving Your Website by Gerry McGovern 1. On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT. 2. Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know. 3. Every website has a small set of top tasks what I call the “long neck” that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are—or wants them to be! 4. The BIGGEST key to website improvement and efficiency of “long neck” consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company. 5. The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage. Find out more in The Stranger's Long Neck

Winner of an AJN Book of the Year Award of 2020! “As you will read the stories ahead of the incredible, rock star Rebel Nurses who each have challenged the status quo and chosen the road less traveled, remember that each journey has its own period of self-doubt, fear of failure, and uncertainty of success—but they persevered. We hope that these stories will inspire you to believe in yourself and aim a little higher each day.” —FROM THE FOREWORD MOLLY K. MCCARTHY, MBA, BSN, RN-BC National Director, U.S. Provider Industry and Chief Nursing Officer Microsoft U.S. Health and Life Sciences This compilation of stories from more than 40 diverse nurse leaders, innovators, and entrepreneurs portrays the winding and demanding paths that every nurse has braved in order to improve themselves, their patients’ care, and the healthcare of today. These Rebel Nurses push the boundaries of their profession by demanding a seat at the table of healthcare innovation, lobbying on Capitol Hill, expanding their horizons to fix the broken healthcare systems around the world, and valuing the humanity of the inevitable moments of life’s end. The inspiring innovation and entrepreneurship of these nurse leaders range from the incorporation of informatics or design communities and the implementation of artificial intelligence, to the creation of New York’s Silicon Valley or nationwide adolescent programs that focus on school shootings—consistently disrupting the status quo through implementing life-changing procedures and policies. Readers will be inspired to transform today’s era of healthcare by improving communities, implementing proactive care, and enhancing the environment of health and healing through research and policy application. Key Features Develop a personalized plan for success by using the Motivational Introductions, Rebel Nurse’s Progress Notes, Thought-Provoking Questions, and Online Resources Helps nurses at all career levels embrace and develop leadership potential to effect change in healthcare Appendix includes a list of dynamic resources authored by SONSIEL members for further insight and professional development SONSIEL is recognized as an Associate Member of The Conference of Non-Governmental Organizations (CoNGO) to the United Nations