Retail Shoe Salesmanship' is an anthology that traverses the multifaceted narrative of shoe sales, combining historical analyses, marketing strategies, and cultural reflections on this ubiquitous aspect of retail. The collection distinguishes itself by presenting a wide array of literary styles, from anecdotal reflections to rigorous academic studies, thereby offering readers a rich tapestry of insights into the world of shoe selling. This diversity in content highlights the anthology's significance within both the realms of commerce and cultural studies, making standout contributions to the understanding of retail dynamics and consumer culture without overly focusing on any single author's perspective. The contributing authors, H. T. Conner, Frank Butterworth, George F. Hamilton, and A. H. Geuting, bring a robust blend of backgrounds ranging from marketing experts to cultural analysts. This mixture enriches the anthology's discussion, situating it within broader historical and cultural narratives that have shaped retail practices over the years. Their collective works contribute to understanding the evolution of shoe salesmanship, aligning with movements towards understanding consumer behavior and the psychology of shopping, and providing valuable insights into the art and science of selling. 'Retail Shoe Salesmanship' is highly recommended for readers interested in the nexus of commerce, culture, and history. The anthology offers a unique opportunity to explore the interplay between these domains through the lens of shoe retailing. It invites readers to delve into a comprehensive learning experience, uncovering the richness of retail strategies and consumer engagement. This collection is particularly valuable for students, practitioners, and enthusiasts seeking to deepen their understanding of retail dynamics and the cultural significance of fashion and footwear in society.

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

A striking and inventive social history of the role of clothing in the making of modern Americans. While fashions of the rich and famous have been lushly chronicled, little attention has been paid to the meaning of clothes for everyone else. Yet between 1890 and the outbreak of World War II, as ready-to-wear came into its own, the clothes of ordinary Americans claimed the nation's attention. Allied with civic virtue, fashion now played an increasingly important role in shaping the national character. Drawing on a wealth of sources -- from advertisements, trade journals, and health manuals to sermons, science, and songs -- acclaimed historian Jenna Weissman Joselit shows how the length of a woman's skirt, the shape of a man's hat, and the height of a pair of heels enabled Americans of every faith, color, and class to feel part of the modern nation. As moral arbiters warned that extravagant attire might undermine equality, and gentlemen worried that wearing colored shirts reared them less manly, the newly arrived and newly emancipated -- immigrants and African-Americans -- wondered just how much jewelry was appropriate to their new status as citizens. Engaging, imaginative, and original, A Perfect Fit uncovers a time in American history when getting dressed was more about fitting in than standing out and vividly shows how clothes expressed the spirit of democracy and the promise of America.