Trade Marks And Brands
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Author |
: Lionel Bently |
Publisher |
: Cambridge University Press |
Total Pages |
: 0 |
Release |
: 2011-03-03 |
ISBN-10 |
: 0521187923 |
ISBN-13 |
: 9780521187923 |
Rating |
: 4/5 (23 Downloads) |
Synopsis Trade Marks and Brands by : Lionel Bently
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Author |
: Teresa da Silva Lopes |
Publisher |
: Routledge |
Total Pages |
: 271 |
Release |
: 2010-05-04 |
ISBN-10 |
: 9781135177331 |
ISBN-13 |
: 1135177333 |
Rating |
: 4/5 (31 Downloads) |
Synopsis Trademarks, Brands, and Competitiveness by : Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Author |
: Teresa da Silva Lopes |
Publisher |
: Routledge |
Total Pages |
: 382 |
Release |
: 2010-05-04 |
ISBN-10 |
: 9781135177324 |
ISBN-13 |
: 1135177325 |
Rating |
: 4/5 (24 Downloads) |
Synopsis Trademarks, Brands, and Competitiveness by : Teresa da Silva Lopes
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Author |
: |
Publisher |
: |
Total Pages |
: 16 |
Release |
: 1988-08 |
ISBN-10 |
: MINN:319510029628472 |
ISBN-13 |
: |
Rating |
: 4/5 (72 Downloads) |
Synopsis Basic Facts about Trademarks by :
Author |
: World Intellectual Property Organization |
Publisher |
: WIPO |
Total Pages |
: 36 |
Release |
: 2004-10-12 |
ISBN-10 |
: 9789280511529 |
ISBN-13 |
: 9280511521 |
Rating |
: 4/5 (29 Downloads) |
Synopsis Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises by : World Intellectual Property Organization
This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.
Author |
: Cheryl Lorraine Hodgson |
Publisher |
: Brandaide Press |
Total Pages |
: 106 |
Release |
: 2019-10-08 |
ISBN-10 |
: 0998882631 |
ISBN-13 |
: 9780998882635 |
Rating |
: 4/5 (31 Downloads) |
Synopsis Registered Trademark by : Cheryl Lorraine Hodgson
Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.
Author |
: Lionel Bently |
Publisher |
: |
Total Pages |
: 473 |
Release |
: 2008-06-12 |
ISBN-10 |
: 0511408994 |
ISBN-13 |
: 9780511408991 |
Rating |
: 4/5 (94 Downloads) |
Synopsis Trade Marks and Brands by : Lionel Bently
A collection of essays examining the nature and function of trade marks and brands, first published in 2008.
Author |
: Rodney D. Ryder |
Publisher |
: |
Total Pages |
: 520 |
Release |
: 2003 |
ISBN-10 |
: UOM:39015080550463 |
ISBN-13 |
: |
Rating |
: 4/5 (63 Downloads) |
Synopsis Brands, Trademarks, and Advertising by : Rodney D. Ryder
On the legal protection of brands from copying, counterfeiting, and unfair competition.
Author |
: Stojan Arnerstål |
Publisher |
: Kluwer Law International B.V. |
Total Pages |
: 367 |
Release |
: 2021-08-11 |
ISBN-10 |
: 9789403519203 |
ISBN-13 |
: 9403519207 |
Rating |
: 4/5 (03 Downloads) |
Synopsis International Trademark Licensing by : Stojan Arnerstål
Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means of licensing requires detailed knowledge of national legal provisions and principles that apply to agreements of this type. This chapter-by-chapter comparative overview on the law and application of trademark licensing worldwide – including chapters on such key commercial jurisdictions as the EU Member States, the United Kingdom, the United States, Brazil, and Japan – is written by a team of experienced and distinguished attorneys, each representing a particular country. Each contributor describes and analyses legal challenges and offers practical guidance on licensing issues in his or her national jurisdiction. Within this framework, each chapter discusses such issues and topics as the following: country-specific regulations on trademark licensing; particular legal requirements to be complied with prior to entering into a license agreement; antitrust legislation affecting the scope of a license agreement; breach of a trademark licensing agreement; circumstances under which a breach of contract also constitutes a trademark infringement; permitted extent of non-compete or non-challenge clauses; licensee’s standing to sue third parties for trademark infringement; effect of invalidation or expiry of the licensed trademark on the agreement; and licensee’s right to claim entitlement to goodwill in the trademark, or a right to compensation, for investments made in the trademark. Because of the broad range and variety of countries covered, the book will be welcomed by legal practitioners dealing or coming into contact with trademark licensing in practically any jurisdiction. Taken together, the chapters provide invaluable insights into the similarities and differences among the covered jurisdictions, helping trademark holders and their counsel to understand the particulars of a specific market and deciding whether to enter it or not. It will also be valuable as a comprehensive resource for academic researchers or policymakers interested in the international harmonization of intellectual property licensing law.
Author |
: Mary Sullivan |
Publisher |
: |
Total Pages |
: 46 |
Release |
: 2001 |
ISBN-10 |
: STANFORD:36105063140169 |
ISBN-13 |
: |
Rating |
: 4/5 (69 Downloads) |
Synopsis How Many Trademarks Does it Take to Protect a Brand? by : Mary Sullivan