Towards Consumer 40 Insights And Opportunities Under The Marketing 40 Scenario
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Author |
: Maria Pilar Martinez-Ruiz |
Publisher |
: Frontiers Media SA |
Total Pages |
: 147 |
Release |
: 2021-02-17 |
ISBN-10 |
: 9782889664856 |
ISBN-13 |
: 2889664856 |
Rating |
: 4/5 (56 Downloads) |
Synopsis Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario by : Maria Pilar Martinez-Ruiz
Author |
: Nripendra P. Rana |
Publisher |
: Springer Nature |
Total Pages |
: 337 |
Release |
: 2019-11-11 |
ISBN-10 |
: 9783030243746 |
ISBN-13 |
: 3030243745 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author |
: Jean-Noël Kapferer |
Publisher |
: Kogan Page Publishers |
Total Pages |
: 577 |
Release |
: 2008-01-03 |
ISBN-10 |
: 9780749453497 |
ISBN-13 |
: 0749453494 |
Rating |
: 4/5 (97 Downloads) |
Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author |
: Allen P. Adamson |
Publisher |
: St. Martin's Press |
Total Pages |
: 308 |
Release |
: 2008-08-19 |
ISBN-10 |
: 9780230614550 |
ISBN-13 |
: 0230614558 |
Rating |
: 4/5 (50 Downloads) |
Synopsis BrandDigital by : Allen P. Adamson
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
Author |
: Peggy Holman |
Publisher |
: Berrett-Koehler Publishers |
Total Pages |
: 761 |
Release |
: 2007-01-01 |
ISBN-10 |
: 9781576755099 |
ISBN-13 |
: 1576755096 |
Rating |
: 4/5 (99 Downloads) |
Synopsis The Change Handbook by : Peggy Holman
The Change Handbook features chapters by the originators and foremost practitioners of such high-leverage change methods as Future Search, Real Time Strategic Change, Gemba Kaizen, and Open Space Technology. The authors outline distinctive aspects of their approach; detail roles and responsibilities; share a story illustrating usage; and answer frequently asked questions about how to put it into practice. Examples of successful change efforts acquaint readers with the diverse array of methods being employed today. A one-stop comparative chart allows them to evaluate the methods to determine what will work best fro them, and an in-depth reference section helps them locate the resources they need to get started.
Author |
: United States. Congress. Senate. Committee on Energy and Natural Resources |
Publisher |
: |
Total Pages |
: 104 |
Release |
: 2008 |
ISBN-10 |
: PSU:000065513767 |
ISBN-13 |
: |
Rating |
: 4/5 (67 Downloads) |
Synopsis Climate Change Legislation by : United States. Congress. Senate. Committee on Energy and Natural Resources
Author |
: Mark Van Rijmenam |
Publisher |
: Routledge |
Total Pages |
: 169 |
Release |
: 2019-07-19 |
ISBN-10 |
: 9781000007671 |
ISBN-13 |
: 1000007677 |
Rating |
: 4/5 (71 Downloads) |
Synopsis The Organisation of Tomorrow by : Mark Van Rijmenam
The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions. It also asks us to consider the impacts of these emerging information technologies on people and society. Big data analytics empowers consumers and employees. This can result in an open strategy and a better understanding of the changing environment. Blockchain enables peer-to-peer collaboration and trustless interactions governed by cryptography and smart contracts. Meanwhile, artificial intelligence allows for new and different levels of intensity and involvement among human and artificial actors. With that, new modes of organising are emerging: where technology facilitates collaboration between stakeholders; and where human-to-human interactions are increasingly replaced with human-to-machine and even machine-to-machine interactions. This book offers dozens of examples of industry leaders such as Walmart, Telstra, Alibaba, Microsoft and T-Mobile, before presenting the D2 + A2 model – a new model to help organisations datafy their business, distribute their data, analyse it for insights and automate processes and customer touchpoints to be ready for the data-driven and exponentially-changing society that is upon us This book offers governments, professional services, manufacturing, finance, retail and other industries a clear approach for how to develop products and services that are ready for the twenty-first century. It is a must-read for every organisation that wants to remain competitive in our fast-changing world.
Author |
: Martin Callingham |
Publisher |
: Kogan Page Publishers |
Total Pages |
: 232 |
Release |
: 2004-03-03 |
ISBN-10 |
: 9780749445935 |
ISBN-13 |
: 0749445939 |
Rating |
: 4/5 (35 Downloads) |
Synopsis Market Intelligence by : Martin Callingham
One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for an organisation to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets. Market Intelligence examines the clientside perspective of market research and describes the pitfalls and problems when commissioning and briefing market research. Market Intelligence is fully international in scope and offers comparative examples and case studies from Europe and the US. The book also outlines Data Protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. This is an invaluable guide for students, market researchers and non-professional researchers.
Author |
: Gary L. Lilien |
Publisher |
: DecisionPro |
Total Pages |
: 545 |
Release |
: 2004 |
ISBN-10 |
: 9781412022521 |
ISBN-13 |
: 1412022525 |
Rating |
: 4/5 (21 Downloads) |
Synopsis Marketing Engineering by : Gary L. Lilien
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Author |
: Michael Watson |
Publisher |
: Pearson Education |
Total Pages |
: 320 |
Release |
: 2013 |
ISBN-10 |
: 9780133017373 |
ISBN-13 |
: 0133017370 |
Rating |
: 4/5 (73 Downloads) |
Synopsis Supply Chain Network Design by : Michael Watson
Introduction and basic building blocks. Adding costs to two echelon supply chains. Advanced modeling and expanding to multiple echelons. How to get industrial streng results. Case study wrap up.