This book brings together in one volume, the various types of interventions that can steer tourism towards positive impacts (and/or prevent negative impacts) on the destinations where tourism is taking place. Interventions in tourism studies have been viewed primarily as ‘public interventions’ and mainly in the sphere of public policies, planning, and development. This book, however, adopts a larger viewpoint by considering the concept of intervention in areas other than the public sector. The purpose, therefore, is to look into different meanings and uses of the notion of intervention which might involve the initiatives of a variety of actors or agents across locales, borders or scales, as well as how the impacts of tourism on a place have been dealt with. To this end, the book examines tourism interventions and their role in making or breaking places, as initiated and implemented by a variety of stakeholders (public/private sector, NGOs and local communities), by exploring the realities of tourism interventions and how they are utilized to alleviate the negative impacts of tourism; innovative and successful interventions that have contributed to tourism’s making of places; and the way in which certain interventions have not been particularly successful or ‘failing forward’. This significant volume moves beyond considerations of ‘just’ policy or ‘just’ marketing, and brings together different forms of action or inaction in one category, which is a useful response to the variety of actors and initiatives in the tourism space. This book provides students, researchers, and academics with new insight and understanding of how best to sustainably develop, promote, and manage tourism, and how to help destinations become more resilient in the face of future crises.

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Travel is widely acknowledged as an activity that increases individuals' levels of well-being. Nevertheless, the relationship between happiness and tourism is still a matter of investigation. Despite the overall beneficial effects of travel on happiness levels, tourism is not an activity with solely positive implications on peoples' lives. Therefore, it is crucial to understand how happiness manifests through tourism and how it can be expanded to different tourism actors, such as tourists, workers, and communities. The search for ways and methods to enhance the levels of happiness and well-being has grown significantly in recent years. Happiness and quality of life are timely issues and have become even more relevant due to the significant impacts of the COVID-19 pandemic. Rebuilding and Restructuring the Tourism Industry: Infusion of Happiness and Quality of Life is a critical references source that examines the fundamental relationship between tourism, happiness, and quality of life. This book discusses relevant theoretical frameworks and the latest findings from empirical research in happiness, well-being, and quality-of-life-related tourism. Focusing on topics such as neurotourism, PERMA theory, the economics of happiness, tourism employment opportunity, and overtourism, this book will intrigue scholars working in hospitality, tourism, destination management, economics, marketing, sociology, anthropology, and health sciences as well as managers, travel agencies, restaurateurs, hotel managers, and professionals who want to improve their understanding of the relationship between tourism and happiness, providing them with tools to develop better and sustainable practices for the sector.

Tourism has the potential to contribute to world peace, and through appropriate management, to address current realities such as globalization, migration, conflicts, prejudices and poverty. This book discusses the interrelation between peace, conflict resolution and tourism, the role of industry, and the role of the individual.

A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, this comprehensive Handbook serves as a vital reference point for advanced research in tourism and behaviour change. Chapters depict critical reviews and debates on the topic, comprising both theoretical and empirical research illustrated by international case studies to explore strategies for current and future challenges in the field.

Most tourism theories have been developed from the tourists' perspective, including the seminal work by John Urry, ""The Tourist Gaze"", which is now a classic text. ""The Host Gaze in Global Tourism"" is a unique book for researchers and students as it is the first to look at the host gaze from within the host community. It discusses how the gaze is constructed, how it has developed, how it varies between countries and how the tourism industry can affect it. By looking at the gazes of both Western and non-Western hosts, this book analyses the dynamics of a host destination and consequences th.

Across the globe, communities face increasing challenges in building resilience and sustainability in the face of climate change, economic disparities, and other complex issues. The tourism sector, often seen as a driver of economic growth, has also been a source of environmental degradation, cultural erosion, and social inequities in many destinations. There is a growing need for a new approach to sustainable tourism development that enhances community well-being and environmental stewardship. Building Community Resiliency and Sustainability With Tourism Development provides a comprehensive framework for transforming the tourism sector into a force for positive change. The book explores the relationship between tourism, community development, and environmental conservation. It offers practical solutions to promote resilience and sustainability in tourism-dependent communities. Through case studies, best practices, and innovative strategies, readers can learn how to leverage tourism to promote economic, social, and environmental benefits.

The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies. Presents a comprehensive and critical overview of tourism studies across the social sciences Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments Includes 50 newly commissioned essays by leading experts in the social sciences from around the world Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development Sets an agenda for future tourism research and includes a wealth of bibliographic references