TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: • Launching Your PR Campaign • Ways to Approach the Press • Creating Your Press Materials • Using a Website or Blog in Your PR Campaign • Sending Your Press Materials to the Media • Doing Follow-Up • Keeping Track of Your PR • Getting Your Work Published • Using E-Books to Promote Your Product or Service • Creating a Package with Audiobooks And Videos • Creating and Attending Networking Events • Using the Social Media • Assessing Your PR Campaign • and More...

TOP SECRETS FOR USING LINKEDIN TO PROMOTE YOUR BUSINESS OR YOURSELF is a complete step-by-step guide to harness the power of LinkedIn to promote any book, product, service, company, or yourself. It includes two dozen screenshot as examples, and readers can use their own LinkedIn accounts to follow along as they read. The topics covered include: - Creating a powerful LinkedIn profile - Creating a company profile - Using recommendations - The importance of joining groups - Making connections with members - Starting your own group - Using search to fi nd contacts and information - Finding answers and asking questions - Using applications, including Company Buzz, WordPress, Blog Link, Google Presentation, SlideShare Presentations, Events, My Travel, Box.net Files, Reading List, and Polls - Deciding on the best strategy - Assessing your campaign This is a must-have book for anyone who is using LinkedIn or who wants to get started using it. Since LinkedIn has over 65 million members, this is the place to be for making business-to-business connections. This is the book to have to make the most of the power of LinkedIn.

TOP SECRETS FOR BUILDING A BETTER YOU features a variety of tips and techniques for changing and improving yourself in order to live a more successful and satisfying life. These techniques include visualization and mental imagery, along with planning strategies and tactics for getting what you want. The book includes chapters on these topics: remaking yourself changing your personality and self-image improving your relationship with money and work simplifying your life adding more fun and celebration to your life improving your relationship with nature improving the environment around you becoming more creative and innovative improving your memory improving your relationships at home and at work making commitments, dealing with betrayals, and forgiveness improving your health enjoying your food even more

How to do your own public relations to boost sales, awareness and credibility fast without wasting time, money or other resources!

Research tells us that 80% of the people who fail at work do so for one reason—they do not relate well to others. How well you and your colleagues work together can make the difference between a successful organisation or a poor one. In this Top Tips for Interactive Skills in Business, you will find succinct ways to travel this sometimes difficult but in the end, most satisfying road to success in communicating in business.

The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

"In the current climate of mistrust people are not just tired of cute advertising and glib PR spin; they are openly hostile. People have grown disillusioned and distrustful - and if people don't trust you, it is very difficult for them to hear what you are saying. You can't buy credibility or invent it overnight. You have to earn it. You have to establish your reputation carefully and over time.

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

This book is a guide to every aspiring leader who desires to succeed in politics. You will learn how to seize power in less than 30 minutes. Illustrated with real-life examples of how others succeeded. It aims to equip the reader with vital tools to succeed where others failed and to safeguard the reader against possible pitfalls schemed by custodians of power. Some of the principles explained in this book can find useful applications even in other public sectors where power is desired With its rich explanations, a politician is exposed to hidden laws and secrets which have been exclusively preserved by the aristocracy. With such knowledge, the reader can stir up cascade of events that will change his destiny forever

Do YOU believe in the Laws of Attraction? Light-hearted, funny and thoroughly entertaining... Vicky Harper is still hopelessly single and having to face up to the unpalatable fact that the last time she had a relationship with that highly elusive species, the decent single man, was well before Phantom of the Opera hit Broadway. So, having discovered an ancient book which says you can have anything you want from the Universe... and that all you need do is ask, she decides to give it a whirl. Turns out all she has to do is focus on thinking her wildest fantasies into reality. Kind of like Pollyanna, except with a Magic 8 Ball, a mortgage and a lot of vodka. So, along with her two beyond-fabulous best friends, Vicky decides to put 'The Law of Attraction' into action. Trouble is, 'The Law of Attraction' doesn't come with an instruction manual and Vicky soon realizes that you have to be very, very careful what you wish for...