This book profiles a hypothetical pantry shelf of the mid-1920s, briefly exploring the history of the items on the shelf. Some of the items owed their popularity to innovations in science and industry that made it practicable to ship and store food. Others became popular through effective advertising. Many of the brands, products, and corporations profiled here are household names decades later: Campbell's soup, Coca Cola, Cream of Wheat, Canada Dry ginger ale, Fleischmann's yeast, Heinz ketchup, Gulden's mustard, Jello-O, Welch's grape juice, Kraft cheese, Gold Dust dish-washing powder, Colgate, and Borden's condensed and evaporated milk.