Here's mass-merchandising at its finest and most collectible. More than 3,000 radio, cereal, comic character, superhero, pulp and TV premiums from 1930-1950 are priced and pictured. Now with 400 new items and extended section on cereal box premiums.

A pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years.

Tomart's Broadway Musicals A History in Posters is a pictorial flash back to musical advertising found in the Times Square area since the early 1940's; the golden age of Broadway musicals. Over 200 posters, mainly featuring original cast billing, chronicle 60 years of Broadway musical history. Over 50 rare posters are shown, full page, in this colorful 8.5 X 11 volume. A running commentary pays tribute to prominent creative teams, stars, and the role of poster graphics over the years. Anecdotal information from the author's experience is also provided. Publication comes in time for the 2004-2005 Broadway Season against a full slate of hit Broadway musicals such as Wicked, The Producers, Hairspray, Disney's The Lion King, Disney's Beauty and the Beast, Mama Mia and The Phantom of the Opera. Tom Tumbusch is also the author of Complete Production Guide to Modern Musical Theatre and Guide to Broadway Musicals, with foreword by Richard Rodgers, published by Richard Rosen Press.

Provides Information on the history of Disney Pins from 1930 to 2007, Pin Collecting, How to get connected to Pin Trading Market, Plus Color Photos and Values for over 17,000 Disney Pins.

A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.