Despite the amazing strides made in information technology, communication processes are predominantly initiated and managed by humans for humans. This underscores the idea that it is the target of the process that is the center of all communication activities. The process fundamentally involves seeking answers to the cardinal questions of what to communicate, how to communicate it, when to do so and why. Many books and manuals have attempted to address some of these questions but not much attention has been directed at a systematic analysis of audiences before, during and after communication encounters. Many books also do not address audience classification, universals of audiences, special types of audiences and levels of audience analysis. This book addresses this and suggests that in order to do a good job in this part, it is necessary to view communication as skilled behavior, in view of this, the author has suggested some reflective activities at the and of each section. It is hoped that this activities generate more questions, debate and shit more attention to audiences as centers of all communication. There is a preface to the book outlining the importance of analyzing audiences. Chapter one looks at the generic aspects of audiences: categories of audiences, index of similarity /sameness, conception of effective communication, universal properties of audiences, special types of audiences and message classification. Chapter two addresses pertinent questions in audience analysis and chapter three looks at the levels of audience analysis. At the end of the book, the author has provided a list of terms as used in the text. The book is intended to meet the needs of diverse professionals in that all communicators have to deals with audiences on a day-to-day basis. The section on special audiences recognizes the fact that although there are many common factors in audiences, there are some special audiences whose features may call upon communicators to look more into the circumstances.

Why do some people risk their lives regularly by placing themselves in extreme and challenging situations? For some, such as astronauts, the extreme environments are a requirement of the job. For others, they involve the thrill and competition of extreme sports, or the achievement of what seem like unimaginable goals to some - such as being the first to reach the South Pole or climb Mount Everest. Whether for sport or a career, these people have made the personal choice to put themselves in places where there is a significant risk. What drives such people? What skills and personality traits enable the best to succeed? Does a successful mountaineer, astronaut, and cave explorer share the same abilities? Are there lessons the rest of us can learn from them? In Extreme, Emma Barrett and Paul Martin explore the challenges that people in extreme environments face, including pain, physical hardship, loneliness, disagreements, and the approaches taken to overcome them. Using many fascinating examples and personal accounts, they take a close look at the psychological impact on those who face these challenges, the traits that enable some people to succeed, and what we can take away from their experiences.

How could Nazi killers shoot Jewish women and children at close range? Why did Japanese soldiers rape and murder on such a horrendous scale? How was it possible to endure the torment of a Nazi death camp? Award-winning documentary maker and historian Laurence Rees has spent decades wrestling with such questions in the course of filming hundreds of interviews with people tested to the extreme during World War II. He has come face-to-face with rapists, mass murderers, even cannibals, but he has also met courageous individuals who are an inspiration to us all. In Their Darkest Hour he presents 35 of his most electrifying encounters. 'A remarkably powerful collection' Antony Beevor, Daily Telegraph 'An incredible, well-written, must-read book' Glasgow Evening Times 'A lasting contribution to our understanding of the Second World War and a powerful insight into the behaviour of human beings in crisis' Independent

Rachael, who has suffered through abandonment, abuse, pain, and betrayal, becomes a woman full of rage until she turns to God for help.

A book examining the strange terrain of Nazi sympathizers, nonintervention campaigners and other voices in America who advocated on behalf of Nazi Germany in the years before World War II. Americans who remember World War II reminisce about how it brought the country together. The less popular truth behind this warm nostalgia: until the attack on Pearl Harbor, America was deeply, dangerously divided. Bradley W. Hart's Hitler's American Friends exposes the homegrown antagonists who sought to protect and promote Hitler, leave Europeans (and especially European Jews) to fend for themselves, and elevate the Nazi regime. Some of these friends were Americans of German heritage who joined the Bund, whose leadership dreamed of installing a stateside Führer. Some were as bizarre and hair-raising as the Silver Shirt Legion, run by an eccentric who claimed that Hitler fulfilled a religious prophesy. Some were Midwestern Catholics like Father Charles Coughlin, an early right-wing radio star who broadcast anti-Semitic tirades. They were even members of Congress who used their franking privilege—sending mail at cost to American taxpayers—to distribute German propaganda. And celebrity pilot Charles Lindbergh ended up speaking for them all at the America First Committee. We try to tell ourselves it couldn't happen here, but Americans are not immune to the lure of fascism. Hitler's American Friends is a powerful look at how the forces of evil manipulate ordinary people, how we stepped back from the ledge, and the disturbing ease with which we could return to it.

INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates "Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Ty Pennington shares stories from his life and offers a behind-the-scenes look at your favorite home shows! As a kid, Ty Pennington had too much energy. He was chaotic, bouncing off the walls, and on a first-name basis with the local emergency room staff. Back then there wasn't public awareness of attention deficit disorder yet. People just thought Ty was rambunctious. A trouble maker. What do you do with a kid who just can't sit still? Who can't focus? But Ty discovered something amazing when he was just a boy: he felt focused when he was building something. He discovered that he loved to work with his hands - to use tools and be creative. He loved to try new things, build and design new things. In Life to the Extreme Ty shares his remarkable life story. In his characteristic humorous style, he takes you racing through his life with ADHD-infused diversions that will make you laugh out loud. He shares about how he was diagnosed with ADHD in college, and what it has meant to be an advocate for ADHD awareness. He shares about his start as a model and carpenter, and his eventual move to television where he starred in the hit shows Extreme Makeover: Home Edition and Trading Spaces. Life to the Extreme will inspire you. Ty's boundless energy and his sense of humor are infectious. You'll laugh. You might cry a little. And you'll definitely be inspired to change the lives of those around you.

"I could not have written A Cook's Tour without this book. There is so much I would have missed. So dig in. Enjoy… Eat. Eat adventurously. Miss nothing. It's all here in these pages." --From the Foreword by Anthony Bourdain Sit down for a meal with the locals on six continents--what they are eating may surprise you. Extreme Cuisine examines eating habits across the globe, showing once and for all that one man's road kill is another man's delicacy! "I've tried to make this book a guide to how the other half dines and why. Over a period of twenty-five years I've augmented my meat-and-potatoes upbringing in the United States to try a wide variety of regional specialties, from steamed water beetles, fried grasshoppers and ants, to sparrow, bison and crocodile. I've eaten deep-fried bull's testicles in Mexico, live shrimp sushi in Hawaii, mice cooked over an open wood fire in Thailand, pig stomach soup in Singapore, minced water buffalo and yak butter tea in Nepal, stir-fried dog tongue, and "five penis wine" in China." --From the introduction by Jerry Hopkins Dive headfirst into food culture from around the world. Join author Jerry Hopkins on a culinary and cultural tour as he explores foods that may seem bizarre, and often off-putting, to us. As he says, "What is considered repulsive to someone in one part of the world, in another part of the world is simply considered lunch." Part travelogue, part cultural commentary and history, and part cookbook (yes, really), with Extreme Cuisine anyone can become an adventurous eater--or at least learn what it's like to be one. Chapters include: Mammals Reptiles & Water Creatures Birds Insects, Spiders & Scorpions Plants Leftovers

"In Going to Extremes, renowned legal scholar and best-selling author Cass R. Sunstein offers startling insights into why and when people gravitate toward extremism."--Inside jacket.