A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

KILL A UNICORN OR DIE TRYINGThe gods are dead. The fae rule Gaia.Cain used to kill for the fae. The only human to become a member of the Oblivion Guard, he killed one time too many and had enough. Leaving it all behind wasn't as easy as turning in a resignation. But the fae had trained him well and soon it was they who bargained for him to leave Feary and live in exile in Gaia.Now a tracker for an assassination and bounty hunting agency, Cain doesn't kill anymore. When his mission to track a teenage girl goes horribly wrong, he and the girl end up on the run from powerful forces the likes of which he's never seen before.That's because the fae have been hiding a terrible secret. The gods aren't dead. In fact, they're very much alive and killing humans they deem too powerful to survive. The girl is in their crosshairs and now he is too.To make matters worse, Cain discovers he's dying from the curse of Cthulhu. The cure? Eating a living, beating unicorn heart. Cain thought unicorns were extinct, but a mystery party offers him salvation: a unicorn for the assassination of the leader of the Mages Guild. With the gods, the fae, and the rest of the supernatural world hunting the hunter, the odds don't look good. But Cain has survived too much to give up now. And the high and mighty are about to find out what real fear feels like.

Forget everything you ever knew about unicorns. The fluffy, sparkly, friendly “horses” so popular the world over don’t exist. Real unicorns are killers. Beasts the size of elephants, with cloven hooves that shake the earth, hides impervious to bullets, and horns that contain a deadly poison, unicorns can outrun a sports car and smell a human from a mile away. And they can only be killed by virgin warriors descended from Alexander the Great. Sixteen-year-old Astrid Llewelyn has grown up with her mom Lilith’s tall tales about unicorns and their exalted family heritage, but figures her mom’s crazy. But the scary stories her mom told her about the monsters in her formative years left her with a firm phobia about unicorns, even the cutesy kind popular with young girls. But when one of the monsters attacks her boyfriend in the woods—thereby ruining any chance of him taking her to prom—Astrid finds herself headed to Rome to train as a unicorn hunter. “As swift and sure-footed as a killer unicorn, Rampant weaves a vibrant new mythology from venerable threads.”—Scott Westerfeld, bestselling author of the Uglies series

The Last Hunt weaves together all the strands of the great clash between the Hunters and the unicorns. As the Hunters invade Luster, bent on the extermination of the unicorns, the unicorns rally to defend themselves. To do so, they will be forced to make peace with their intimate enemies, the delvers. Even worse, the Hunters may not be the greatest danger. For Luster itself is beginnings to collapse from the damage done to the great world tree when Beloved tore a hole between the worlds. Preventing that collapse will require Cara--reunited at last with her mother and father--to discover the secret of how and why Luster was originally created. But first she must confront her own ancestor, the fierce and wily Beloved!

Readers who fell in love with Twig, Ben, and the fierce, wild unicorns of misty Lonehorn Island better get ready for an even more action-packed, heart-wrenching sequel. In the land of the unicorns a thief is at work. One so skilled and so bold, he's even taken the queen's prized unicorn. Now all of the captive unicorns are in danger and only Ben and Twig, the last unicorn riders, can save them. Twig and Ben are unicorn riders—guardians whose job it is to keep the last free unicorn herd safe. But a new danger is threatening the beautiful, mysterious creatures of Lonehorn Island. A thief from Terracornus has snuck onto the misty island and stolen Ben's loyal unicorn, Indy. There's only one path for Ben and Twig—straight into the secret, shadowy heart of the island and through the passage to Terracornus. But their rescue mission is unexpectedly complicated by a secret Ben has been hiding. A secret about the Queen of Terracornus who has enslaved all the unicorns of Ben's homeland. A secret that could save them all—or start a war.

"This book will serve as that hard reset for you to scan through whenever you're feeling weak, being taken advantage of, or simply burnt the fuck out. This isn't a traditional book with chapters that build towards an ending. It's a collection of several thematically similar entries that focus on the much-needed goal of extinguishing your weak traits, your negative thoughts, and your debilitating fears so you can quickly regain your place of power in your Universe"--Page 1.

A misfit crew race across the galaxy to prevent the genocide of magical creatures, in this unique science fiction debut. Having magical powers makes you less than human, a resource to be exploited. Half-unicorn Gary Cobalt is sick of slavery, captivity, and his horn being ground down to power faster-than-light travel. When he's finally free, all he wants is to run away in his ancestors' stone ship. Instead, Captain Jenny Perata steals the ship out from under him, so she can make an urgent delivery. But Jenny held him captive for a decade, and then Gary murdered her best friend... who was also the wife of her co-pilot, Cowboy Jim. What could possibly go right? File Under: Science Fiction [ Rocks in Space | Stand Up to Reason | The Human Experiment | Last Unicorn ]

A Beloved Classic Returns to Print Here, for a new generation of readers, is the exciing (and witty) tale of Piswyck, a young nobleman not quite ready for the world of magic and derring-do: his Particolored Unicorn (it has bad habits: it farts, and worse, it speaks in iambic pentameter), and their quest to rescue the beautiful Miranda, who has been carried off to Far Bermuda by her wicked Uncle Smagdarone (the Great?) and is held captive there in the magically-moved castle of Mad King Ludwig (Neuschwanstein), which said wicked wizard has surrounded with an impenetrable wall of man-eating gelatin. There are trolls, hang glider battles, great green sharks, gymnastics in swordplay, Black Elves, a giant chartreuse septapus named Ralph, and a war in which the most important weapon is perhaps the umbrella. Humor, lots of action, and a truly amazing cast of characters. “The Particolored Unicorn most certainly does run through a full spectrum of adventure.” --Esther Friesner, author of Harlot’s Ruse. “Jon DeCles...wrote this delightful humorous romp of a post-apocalyptic fantasy that I shelve right next to The Last Unicorn. His style is light and irreverent while allowing his characters to be serious or angry. I wish he'd write a sequel.” --The Library of Gothos “I ran across this book on my mother's shelves, and devoured it in a single sitting. It both is, and is not, a quintessential 'find the princess, reclaim your lost kingdom' sort of story. Some of its undeniable humor comes from how little it takes itself seriously (which doesn't mean it's internally inconsistent or stupidly self-referential - think Scream or Spaceballs, not Scary Movie). Off-the-wall realities of its fictional world are presented completely deadpan (unicorns produced by magical genetic engineering; an Evil Wizard -- the protagonist's fiancee's uncle -- who transported Neuschwanstein to Bermuda and lives in it, surrounded by a protective moat of carnivorous pink jelly) in a way I find most appealing; almost a British sort of sense of humor is at work here. If you like Pratchett, Asprin, or Holt, give this book a try.” --eloisebd, on Amazon

Magic, adventure, and friendship collide in warm and funny novel about the power of self-acceptance to change the world. Jewel's your average eighth grader. Awkward relationship with a cute boy, ex-BFFs with a popular girl, mom issues at home. You've read it all before. Except for one thing: Jewel has a unicorn horn on her head. (Okay, and one other thing, but it's just too weird to mention here!) Jewel tries to stay invisible at school, looking forward to the day when she can finally leave her small town behind, making art with her fellow weirdos, and obsessively reading graphic novels with her best friends. But when she's selected to represent her school at the regional French speaking competition, she decides she's had enough of the shy life. The horn needs to come off. What happens when you have the ability to become the girl you've always wanted to be? When you don't know your true self, how do you know your true friends? What happens when everything in your life—your biggest struggle, your greatest joy, and your dearest friends—all combine in one calamitous adventure? With a sparkle of magic, a treasure trove of true determination, and help from all her friends both real and invisible, Jewel just might survive this year with her heart—and her head—intact. THE ULTIMATE EMPATHY READ: The unicorn horn in this book is a perfect symbol for all the ways every young person feels strange, different, or unusual in any way. While readers' specific situations may differ from Jewel's, her struggle for self-acceptance will resonate with readers of all stripes, circumstances, and backgrounds. A RICH, FANTASTIC FANTASY: At the heart of this book is a rich, multi-layered fantasy adventure that will have all readers thinking twice about the stories they read, the friends they have, and the superpowers they may not even know they possess. IRRESISTIBLE MIDDLE SCHOOL DRAMA: Catty ex-friends, terrifyingly unapproachable boys, embarrassing dance proposals, inspirational teachers—this book has all the hallmarks of everyone's favorite middle grade fare. UNFORGETTABLE CHARACTERS: Readers won't want to leave this world behind! The main characters and the families in this book are real, warmly drawn, and endlessly relatable. Readers will return to the book just to live in the world for a little bit longer. RELATABLE FAMILY ISSUES: Jewel's family deals with situations that will be very familiar to most readers: high hopes for the future, never having enough money, and the distance between what we want and what we have. The family dynamics are relatable, too: Jewel's single mom works a low-paying job, and they live in an apartment with Jewel's grandma. The warmth of this family despite their difficulties will stay with readers long after they close the cover. Perfect for: tweens, fans of unicorns, fantasy readers, parents, educators