One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. It defines Interaction Design in a way that emphasizes the intellectual and cultural facets of the discipline. This edition explores how changes in the economic climate, increased connectivity, and international adoption of technology affect designing for behavior and the nature of design itself. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences. This text is recommended for practicing designers: interaction designers, industrial designers, UX practitioners, graphic designers, interface designers, and managers. - Provides new and fresh insights on designing for behavior in a world of increased connectivity and mobility and how design education has evolved over the decades - Maintains the informal-yet-informative voice that made the first edition so popular

This book proposes and systematically discusses four trends of thoughts in contemporary Chinese urban design. As the first book to systematically introduce contemporary Chinese urban design thoughts, this book objectively displays the macroscopic picture of contemporary urban design development of China from the time dimension, sorting out seven historical stages and three disputes. This book is mainly divided into two parts. The first part focuses on the vertical description, taking the major events in the seven historical stages as the context, combing the macro picture of the development of contemporary urban design in China in the last 100 years, and describing the three controversies in this process: contention, subject, and legalization. The second part focuses on horizontal observations, puts forward and systematically discusses the four trends of thought formed in the development of contemporary urban design in China, including “Design of Form,” “Synthesis of Design,” “Control of Design,” and “Design of Rule”. This part discusses their development background, theoretical support, and key concepts in detail and finally conducts critical thinking. The whole book is based on historical events, archives, and papers published in Chinese academic journals. While sorting out, summarizing, and objectively discussing, it also makes a critique of urban design activities and academic thinking in China, which will greatly benefit scholars and readers who are interested in urban design history of contemporary China.

Basics Product Design: Material Thoughts is an inspirational introduction to the many different materials and processes used in product design, exploring their properties and how they have been used by some of the most innovative designers around the world. Throughout the book, David Bramston covers everything from dresses and bridges made from paper, to felt washbasins and acrylic cribs. Key contributors include: Alessi, Chris Kabel, Demakersvan, droog, Drummond Masterton, Ettore Sottsass, Front, Gene Kiegel, Industreal, Inflate, Ingo Maurer, Jaime Hayon, Jurgen Bey, Kartell, Maarten Baas, Mathias Bengtsson, Matthias Pliessnig, Memphis, molo, Philippe Starck, Shigeru Ban, Simon Heijdens, Stuart Haygarth, Stuart Walker, Studio Libertiny, Tejo Remy and Rene Veenhuizen.

Describes various materials and processes available to product designers and encourages experimental approaches to product design and finishing. This book explores the thinking of leading designers and producers who are able to challenge convention through curiosity and experimentation.

Scholars and practitioners from management and design address the challenges and issues of designing business from a design perspective. Designing Business and Management combines practical models and grounded theories to improve organizations by design. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing. The book zooms in on designing beyond products and services. It focuses on designing businesses with a particular onus on social business and social entrepreneurship. Designing Business and Management contributes to and enhances the discourse between leading design and management scholars; offers a first outline of issues, concepts, practices, methods and principles that currently represent the body of knowledge pertaining to designing business, with a special focus on perceiving business as a social activity; and explores the practices of designing and managing, their commonalities, distinctions and boundaries.

This fascinating book features discussions with 13 leading professionals representing a range of design fields. Topics discussed range from architectural and urban planning to exhibition and graphic design to the design of toasters, radios, and clocks. The book covers the elements that have contributed to successful designs and what new thinking and new methods can be incorporated to improve future designs. 100 halftone illustrations. 25 line drawings. 50 color illustrations.

This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation. Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer’s toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application. For MBA and senior undergraduate students, this book offers a step-by-step and comprehensive reference guide to creative problem framing and solving – inside and beyond the classroom. It integrates marketing principles and management frameworks, with anthropological and design methods reflecting the diverse and in-demand skills vital to tomorrow’s workforce. For instructors, this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, offers both novice and experienced teachers a step-by-step reference guide that facilitates skills development in creative problem framing and solving.

Offering an overall insight into the French tradition of philosophy of technology, this volume is meant to make French-speaking contributions more accessible to the international philosophical community. The first section, “Negotiating a Cultural Heritage,” presents a number of leading 20th century philosophical figures (from Bergson and Canguilhem to Simondon, Dagognet or Ellul) and intellectual movements (from Personalism to French Cybernetics and political ecology) that help shape philosophy of technology in the Francophone area, and feed into contemporary debates (ecology of technology, politics of technology, game studies). The second section, “Coining and Reconfiguring Technoscience,” traces the genealogy of this controversial concept and discusses its meanings and relevance. A third section, “Revisiting Anthropological Categories,” focuses on the relationships of technology with the natural and the human worlds from various perspectives that include anthropotechnology, Anthropocene, technological and vital norms and temporalities. The final section, “Innovating in Ethics, Design and Aesthetics,” brings together contributions that draw on various French traditions to afford fresh insights on ethics of technology, philosophy of design, techno-aesthetics and digital studies. The contributions in this volume are vivid and rich in original approaches that can spur exchanges and debates with other philosophical traditions.