Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.

You've heard Wilbur speak about Mr. Ed. Now read what Alan Young has to say about: CHAPTER ONE Radio - the simple life! (Paul Whiteman, Tallulah Bankhead, Zero Mostel, Eddie Cantor, Jo Stafford) CHAPTER TWO HOLLYWOOD The breeding ground of character - and characters. ("Androcles and the Lion," Jim Backus, George Bernard Shaw, Victor Mature) CHAPTER THREE HOLLYWOOD PARTIES (Atwater Kent, Maggie Ettinger, "Margie," Louella Parsons, Jack Benny, Mary Livingston, George Burns, Ozzie & Harriett, Edgar Bergen, Orson Welles, Rita Hayworth, Red Skelton) CHAPTER FOUR Hollywood Hotchpotch (Extras & Agents) CHAPTER FIVE Watch them - they're teaching you! (Peter Lorre, Clifton Webb, Jane Russell, Gower Champion, Jeannie Mahoney, Audrey Totter) CHAPTER SIX The good old days, or Have I been around that long? (Mickey Rooney, Jane Powell, Elizabeth Taylor, Roddy McDowell, Jeanne Craine, Bob Hope, Jack Benny, Fibber McGee. Red Skelton, Sonja Henie, Dinah Shore, Bing Crosby) CHAPTER SEVEN TELEVISION The box they put radio into (Fred Allen, James Gleason, Chester, Chester Clute, Wally Ford) CHAPTER EIGHT ON STAGE PLEASE! (John Charles Thomas, Ben Blue, Joe Besser) CHAPTER NINE THE TIME MACHIINE (George Pal, Tom Thumb, H.G. Welles) EPILOGUE It was easier then

Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value.

(Faber Piano Adventures ). The appeal of popular music spans generations and genres. In this collection of 27 hits, enjoy folk tunes like "Ashokan Farewell" and "Bridge Over Troubled Water," movie themes from James Bond and Batman , Broadway numbers from Evita and A Little Night Music , and chart-toppers performed by Michael Jackson, Adele, Billy Joel, and more. Adult Piano Adventures Popular Book 2 provides this variety, yet with accessible arrangements for the progressing pianist. Students may advance through the book alongside method studies, or jump to all their favorites. Optional chord symbols above the staff guide understanding and personal expression.

Showbiz is really two words.#13;There's the show part and there's the business part.#13;Without the business, there is no show. Without the show, there is no business.#13;Tom Becka brings together his experiences as a stand-up comedian, radio host, teacher, sales manager, and columnist to show you the powerful techniques entertainers use to engage their audiences. Want to know how you can use these surprisingly simple techniques in your sales career?

(Applause Books). Gathered together in one volume for the first time, here are all of the incomparable song lyrics of Irving Berlin the lyrics of more than 1,200 songs, 400 of which have never before appeared in print along with anecdotal, historical, and musicological commentary and dozens of photographs. Berlin came from a poor immigrant family and began his career as a singing waiter, but by the time he was nineteen he was publishing his songs and quickly found fame with "Alexander's Ragtime Band" in 1911. In the extraordinary six decades that followed, Berlin wrote one popular hit after another: Blue Skies * Always * Cheek to Cheek * White Christmas * God Bless America * There's No Business Like Show Business * and many more. He also wrote a number of the classics of musical theater's Golden Age, climaxing with Annie Get Your Gun . He penned three Astaire and Rogers films Top Hat, Carefree , and Follow the Fleet as well as the scores of Holiday Inn, Easter Parade , and other films. The breadth of his accomplishment is staggering.

Michael Close is an inveterate joke teller whose stories have brought gales of laughter from audiences around the world. For more than twenty years, Michael's friends and colleagues have eagerly awaited a collection of jokes from his enormous repertoire. "That Reminds Me" is that compilation - more than 250 of the best clean (and not so clean) jokes you've ever read. But this is much more than a joke book. Michael shares heartfelt reminiscences of the funny people who have enriched his life, stories of crazy personal experiences, and thoughts on the importance of "finding the funny" in your own life. This is the perfect book for anyone who needs a good laugh. Foreword by Penn Jillette [The jokes in this collection range from squeaky clean to R-rated. Words that you can't use on network television appear occasionally. If such language offends you, please don't purchase this book.]

This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. It covers the impact of e-commerce on consumer behaviour, organizational behaviour, and development.

A comprehensive biography of the life and career of American star of stage and film musicals, Ethel Merman, that chronicles her childhood, family, early film appearances, and success in the entertainment industry.