If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

A donor-based approach to the business of raising money.

The tradition of Chan Buddhism—more popularly known as Zen—has been romanticized throughout its history. In this book, John R. McRae shows how modern critical techniques, supported by recent manuscript discoveries, make possible a more skeptical, accurate, and—ultimately—productive assessment of Chan lineages, teaching, fundraising practices, and social organization. Synthesizing twenty years of scholarship, Seeing through Zen offers new, accessible analytic models for the interpretation of Chan spiritual practices and religious history. Writing in a lucid and engaging style, McRae traces the emergence of this Chinese spiritual tradition and its early figureheads, Bodhidharma and the "sixth patriarch" Huineng, through the development of Zen dialogue and koans. In addition to constructing a central narrative for the doctrinal and social evolution of the school, Seeing through Zen examines the religious dynamics behind Chan’s use of iconoclastic stories and myths of patriarchal succession. McRae argues that Chinese Chan is fundamentally genealogical, both in its self-understanding as a school of Buddhism and in the very design of its practices of spiritual cultivation. Furthermore, by forgoing the standard idealization of Zen spontaneity, we can gain new insight into the religious vitality of the school as it came to dominate the Chinese religious scene, providing a model for all of East Asia—and the modern world. Ultimately, this book aims to change how we think about Chinese Chan by providing new ways of looking at the tradition.

'Surprises, entertains and enchants ... the modern successor to Gilbert White and Henry David Thoreau.’ Indra Sinha, author of Animal’s People, short-listed for the 2007 Man Booker prize ‘A simple walk in the woods becomes a year-long adventure packed with mysteries, insights and wonder, often all on the same page. Ken's 'Field' will make you happy and, possibly, consider investing in rugged new footwear.’ Emma Thompson, Oscar-winning actress and screenwriter Following a chance encounter with a kingfisher whilst walking his dogs in the overgrown field adjoining his Breton home, Ken Burnett is struck by the realisation that despite having lived in a quaint French hamlet for the past thirteen years, encircled by farmland, he knows next to nothing about his surroundings. He resolves to examine nature’s little wonders rather more closely, with surprising and delightfully funny results. Accompanied by his three trusty dogs, and aided by wife Marie and a full complement of endearingly eccentric neighbours, Ken conducts a twelve-month observation of his field, which is, upon further inspection, rich with wonder. From foxes to wild flowers, magical mushrooms to mothering moorhens, Ken discovers that his unassuming patch of land is as bursting with life as any major city. The Field By The River is a thought-provoking and enchanting work; a joyous, charming celebration of the fragile, interconnected ecosystem that can be found if we only take the time to part the leaves, look under the mosses or overturn a stone.

"I've seen the future; it's previewed in Digital Giving. You can either be scared or ignorant of what's coming, or learn how to love and use it. The difference is just the cost of this book and the time it takes for you to extract from it what will really matter."-Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising "With stories that leave you shaking your head . Digital Giving is a must read to compete in philanthropy in the 21st Century."-Chuck Longfield, Chief Scientist, Blackbaud "The direction that technology is taking fundraising is one that requires immediate understanding. Digital Giving is a great introduction . A must read for we who are not tech savvy!"-R. Andrew Swinney, President, The Philadelphia Foundation "Digital Giving challenges nonprofit leaders to engage with donors in a way unimaginable just a few years ago."-Paula Kerger, President, PBS "A well-written, insightful book that brings together the some of the most exciting new media practices. A wonderful book. Read Digital Giving and take action!"-Bernard Ross, author, Breakthrough Thinking for Nonprofit Organizations "It can be challenging to keep up with the rapid trends in online fundraising . Digital Giving provides you with the do's and don'ts."-Christine Grumm, President and CEO, Women's Funding Network "Vividly and candidly shows the potential of technology . a must-read primer on managing relationships with donors."-Shannon Murray, Director, Cornell Silicon Valley

From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Zen master Julian Daizan Skinner guides the reader through a sequence of meditation techniques that can safely lead even a complete novice through to advanced levels. Based on his own long experience of the Rinzai Zen tradition, as taught by the great seventeenth-century masters, Hakuin and Bankei, Daizan highlights the key points for success and addresses the pitfalls. Structured around a traditional teaching framework called "The two wings of a bird," Daizan clearly lays-out how these methods build and combine to create a transformative and sustaining practice. The book contains an extremely useful section describing the experiences of western practitioners who have successfully applied this framework within the pressures of modern life. The final section features key source texts in translation, making the book a complete introduction and guide to Zen meditation. The work of a master, the book speaks at a deep level, with utmost simplicity.