Where would humanity be now without fire, vaccinations, farming ... or wine? A great idea is one that has changed the path of human civilisation. But which is the greatest of them all? John Farndon, author of the bestselling Do You Think You’re Clever?, has set out to find the answer. A distinguished panel of experts agreed on a list of 50 ideas, and each chapter of The World’s Greatest Idea sees Farndon explore the argument for a different one. The candidates are intriguingly varied: Electricity grids enable us to power our cities, but then sewers allowed those cities to grow. Without the wheel, modern civilisation would be pretty much impossible, but take away Logic and we’d lose the essential structures for rational thought ... But then what would be the point of all of this without the idea of romance? The World’s Greatest Idea is an enthralling voyage of discovery through the most powerful intellectual, social, scientific and creative brainwaves humans have ever had. They are ranked in the book determined by a public vote on www.theworldsgreatestidea.com But will you agree with the verdict?

INSTANT NEW YORK TIMES BESTSELLER “Most appealing... technical accuracy and lightness of tone... Impeccable.”—Wall Street Journal “A porthole into another world.”—Scientific American “Brings science dissemination to a new level.”—Science The most trusted explainer of the most mind-boggling concepts pulls back the veil of mystery that has too long cloaked the most valuable building blocks of modern science. Sean Carroll, with his genius for making complex notions entertaining, presents in his uniquely lucid voice the fundamental ideas informing the modern physics of reality. Physics offers deep insights into the workings of the universe but those insights come in the form of equations that often look like gobbledygook. Sean Carroll shows that they are really like meaningful poems that can help us fly over sierras to discover a miraculous multidimensional landscape alive with radiant giants, warped space-time, and bewilderingly powerful forces. High school calculus is itself a centuries-old marvel as worthy of our gaze as the Mona Lisa. And it may come as a surprise the extent to which all our most cutting-edge ideas about black holes are built on the math calculus enables. No one else could so smoothly guide readers toward grasping the very equation Einstein used to describe his theory of general relativity. In the tradition of the legendary Richard Feynman lectures presented sixty years ago, this book is an inspiring, dazzling introduction to a way of seeing that will resonate across cultural and generational boundaries for many years to come.

"The Most Powerful Idea in the World argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution." -- Back cover.

Perhaps while reading Shakespeare you've asked yourself, What exactly is Hamlet trying to tell me? Why must he mince words and muse in lyricism and, in short, whack about the shrub? But if the Prince of Denmark had a Twitter account and an iPhone, he could tell his story in real time--and concisely! Hence the genius of Twitterature. Hatched in a dorm room at the brain trust that is the University of Chicago, Twitterature is a hilarious and irreverent re-imagining of the classics as a series of 140-character tweets from the protagonist. Providing a crash course in more than eighty of the world's best-known books, from Homer to Harry Potter, Virgil to Voltaire, Tolstoy to Twilight and Dante to The Da Vinci Code. It's the ultimate Cliffs Notes. Because as great as the classics are, who has time to read those big, long books anymore? Sample tweets: From Hamlet: WTF IS POLONIUS DOING BEHIND THE CURTAIN??? From the Harry Potter series: Oh man big tournament at my school this year!! PSYCHED! I hope nobody dies this year, and every year as if by clockwork. From The Great Gatsby: Gatsby is so emo. Who cries about his girlfriend while eating breakfast...IN THE POOL?

From the light bulb, automobile and computer to vaccinations and tectonic theory, TIME reports on the most significant scientific and technological breakthroughs — in the form of ideas, inventions and discoveries — that have driven human progress. This book is both mentally and visually stimulating, showcasing beautiful and illuminating photographs, illustrations and graphics. Taking a look back through the most influential ideas that have changed the course of history, this book will take readers on an inspiring journey. From the early telescopes of Galileo to the forefront of American industry with Henry Ford's assembly line, TIME explores the worlds of those bright thinkers that shaped the future.

A collection of 175 ideas which have changed the world are presented in this volume - from time to evolution, and anarchy to Zen. Using illustrations to bring the concepts to life, this thought-provoking book could be great for dinner party conversations.

From the polio vaccine to the Post-It, the personal computer to Prozac, these are the scientific and technological innovations that have transformed our world. Award-winning author Alex Hutchinson unveils the 100 greatest inventions of the modern era--starting with the discovery of the transistor in 1947--complete with original photographs and anecdotes about their creation. For example, a candy bar melting in a scientist’s pocket during an experiment led to the invention of the microwave oven. Hutchinson consulted 25 experts at 17 museums and universities; their collective expertise spans aeronautics, automobiles, biology, computers, medicine, physics, and a host of other fields. The result includes some well-known breakthroughs (the laser, in-vitro fertilization) as well as a host of surprises (waffle-sole running shoes, the pull-top can). This charming book will delight, fascinate, and educate.

At the heart of everything is one very good idea--the true currency of our society, the key to all human flourishing and happiness. This idea is quite simple. It is love, actually. Love God. Love one another. Your neighbor. Your enemy. Simple--but far from easy, as statistics and prolific stories of broken friendships, toxic workplaces, divided churches, dysfunctional families, and lonely people testify. And yet love is a commandment. The greatest commandment. Not an optional extra, not just a good idea, but the most important order, the one from which all the others flow. So how can we begin to follow this command? With brilliant storytelling and deep theological insight, Mark Greene explores a liberating framework to help us make decisions that enhance rather than damage our relationships--whether we're replacing a dishwasher or managing a team. He challenges us to put relationships deliberately back at the center of our calling and discipleship. Full of humor, contemporary examples, and research, Probably the Best Idea in the Worldshows how Jesus's emphasis on thinking relationally is not only a liberating basis for our personal lives but also a dynamic foundation for our workplaces, our society, and our global community.

45 technological touchstones are described and illustrated.

Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself... and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.