Provides information on ways to connect with customers through social networks in order to create demand and sell more products.

Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of "Meatball Sundae."

Two leading sports agents go behind the scenes of the NFL to reveal the secrets underlying their business success, addressing such topics as negotiation skills, deal-making, image control, and more while providing helpful instruction and anecdotal case studies to help readers achieve success in their chosen fields.

Modern life is filled with frustrations - too much work, too many interruptions, not enough personal time, and an increasing sense of losing control and meaning. "Aligned Thinking offers a simple, sensible remedy. The key lies in three questions: "How do I get the most from the only thing I control - my actions now?"; "With the many options I have, how do I stay focused on what I really want?"; and "What do I really want from life and work?" Written in the style of a simple fable, the book invites readers to join Ray and Carol Walters as they learn to apply the techniques of "Aligned Thinking to their own lives. Together, they discover how to understand their priorities and develop practical ways to focus on what's important. Equally good for at work or at home, "Aligned Thinking helps partners communicate and grow closer, allowing them to reduce stress and increase productivity, motivation, morale, and, most important, satisfaction.

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

As a former stripper, Erika Lyremark has seen it all: disrespectful club managers, cutthroat dancers, and a never-ending supply of sleazeballs. Don't even mention the long hours in six-inch stilettos. Yet beneath the stigma of this enigmatic industry, Erika uncovered the secrets of success: Remove the safety net and embrace risk victory will be yours. Ask for the dance, and an influx of new business will follow. Say yes to yourself, and you'll inspire those around you to help your business grow. Whether your goal is to build your business, increase your sales, or carry out your Red Carpet Dreams, "Think Like a Stripper" delivers the lessons you need to thrive as an entrepreneur, and the advice you'd never (ever, ever) learn in business school.

Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.

The Singularity. It is the era of the posthuman. Artificial intelligences have surpassed the limits of human intellect. Biotechnological beings have rendered people all but extinct. Molecular nanotechnology runs rampant, replicating and reprogramming at will. Contact with extraterrestrial life grows more imminent with each new day. Struggling to survive and thrive in this accelerated world are three generations of the Macx clan: Manfred, an entrepreneur dealing in intelligence amplification technology whose mind is divided between his physical environment and the Internet; his daughter, Amber, on the run from her domineering mother, seeking her fortune in the outer system as an indentured astronaut; and Sirhan, Amber’s son, who finds his destiny linked to the fate of all of humanity. For something is systematically dismantling the nine planets of the solar system. Something beyond human comprehension. Something that has no use for biological life in any form...

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.