Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success. Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as: Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. CVS’s strategic decision to start destocking cigarettes in all stores. Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.

Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective—and sometimes downright harmful—outcomes. How can we do better? While a researcher at Oxford, trying to figure out which career would allow him to have the greatest impact, William MacAskill confronted this problem head on. He discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed effective altruism, a practical, data-driven approach that allows each of us to make a tremendous difference regardless of our resources. Effective altruists believe that it’s not enough to simply do good; we must do good better. At the core of this philosophy are five key questions that help guide our altruistic decisions: How many people benefit, and by how much? Is this the most effective thing I can do? Is this area neglected? What would have happened otherwise? What are the chances of success, and how good would success be? By applying these questions to real-life scenarios, MacAskill shows how many of our assumptions about doing good are misguided. For instance, he argues one can potentially save more lives by becoming a plastic surgeon rather than a heart surgeon; measuring overhead costs is an inaccurate gauge of a charity’s effectiveness; and, it generally doesn’t make sense for individuals to donate to disaster relief. MacAskill urges us to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. When we do this—when we apply the head and the heart to each of our altruistic endeavors—we find that each of us has the power to do an astonishing amount of good.

Obsessively-detailed, and very funny, instructions on nearly everything in life you are very possibly doing all wrong. Help is here! From how to eat an ice-cream cone to developing "principles" when you have none, the author's mission is to elevate, and ennoble, those fleeting instincts we all harbor to get our lives in order. "Hills is preoccupied primarily with the little things," Nora Ephron wrote in the New York Times"and he writes about them deliciously." This volume includes three titles previously published individually: How To Do Things Right, How to Retire at 41, and How to Be Good. They have been edited, revised and combined into one volume and the contents will have you laughing out loud, thinking hard, and at least temporarily rearranging your frazzled life. Hills is wise, witty, and very, very funny. But behind the humor, Hills remains a deeply sage and serious writer. This is his best advice, from years of experience, served up from the heart of one of the most charming humorists to grace the American scene.

Reprint of the original, first published in 1836.

“Women of the Word will help all who read it to find their way deeper into the Word of God without having to be seminary educated, a genius, or even an especially good student.” —Kathy Keller We all know it’s important to study God’s Word. But sometimes it’s hard to know where to start. What’s more, a lack of time, emotionally driven approaches, and past frustrations can erode our resolve to keep growing in our knowledge of Scripture. How can we, as Christian women, keep our focus and sustain our passion when reading the Bible? With over 250,000 copies sold, Women of the Word has helped countless women with a clear and concise plan they can use every time they open their Bible. Featuring the same content as the first edition, and now with added study questions at the end of each chapter, this book equips you to engage God’s Word in a way that trains your mind and transforms your heart.