Virginia was a battleground state in the struggle to implement Brown v. Board of Education, with one of the South’s largest and strongest NAACP units fighting against a program of noncompliance crafted by the state’s political leaders. Keep On Keeping On offers a detailed examination of how African Americans and the NAACP in Virginia successfully pursued a legal agenda that provided new educational opportunities for the state’s black population in the face of fierce opposition from segregationists and the Democratic Party of Harry F. Byrd Sr. Keep On Keeping On is the first book to offer a comprehensive view of African Americans’ efforts to obtain racial equality in Virginia in the later twentieth century. Brian J. Daugherity considers the relationship between the various levels of the NAACP, the ideas and actions of other African American organizations, and the stances of Virginia’s political leaders, white liberals and moderates, and segregationists. In doing so, the author provides a better understanding of the connections between the actions of white political leaders and those of black civil rights activists working to bring about school desegregation. Blending social, legal, southern, and African American history, this book sheds new light on the civil rights movement and white resistance to civil rights in Virginia and the South.

From its beginnings as a trickle of icy water in Virginia's northwest corner to its miles-wide mouth at Hampton Roads, the James River has witnessed more recorded history than any other feature of the American landscape -- as home to the continent's first successful English settlement, highway for Native Americans and early colonists, battleground in the Revolution and the Civil War, and birthplace of America's twentieth-century navy. In 1998, restless in his job as a reporter for the Norfolk Virginian-Pilot, Earl Swift landed an assignment traveling the entire length of the James. He hadn't been in a canoe since his days as a Boy Scout, and he knew that the river boasts whitewater, not to mention man-made obstacles, to challenge even experienced paddlers. But reinforced by Pilot photographer Ian Martin and a lot of freeze-dried food and beer, Swift set out to immerse himself -- he hoped not literally -- in the river and its history. What Swift survived to bring us is this engrossing chronicle of three weeks in a fourteen-foot plastic canoe and four hundred years in the life of Virginia. Fueled by humor and a dauntless curiosity about the land, buildings, and people on the banks, and anchored by his sidekick Martin -- whose photographs accompany the text -- Swift points his bow through the ghosts of a frontier past, past Confederate forts and POW camps, antebellum mills, ruined canals, vanished towns, and effluent-spewing industry. Along the banks, lonely meadowlands alternate with suburbs and power plants, marinas and the gleaming skyscrapers of Richmond's New South downtown. Enduring dunkings, wolf spiders, near-arrest, channel fever, and twenty-knot winds, Swift makes it to the Chesapeake Bay. Readers who accompany him through his Journey on the James will come away with the accumulated pleasure, if not the bruises and mud, of four hundred miles of adventure and history in the life of one of America's great watersheds.

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Scalawag tells the surprising story of a white working-class boy who became an unlikely civil rights activist. Born in 1935 in Richmond, where he was sent to segregated churches and schools, Ed Peeples was taught the ethos and lore of white supremacy by every adult in his young life. That message came with an equally cruel one—that, as the child of a wage-earning single mother, he was destined for failure. But by age nineteen Peeples became what the whites in his world called a "traitor to the race." Pushed by a lone teacher to think critically, Peeples found his way to the black freedom struggle and began a long life of activism. He challenged racism in his U.S. Navy unit and engaged in sit-ins and community organizing. Later, as a university professor, he agitated for good jobs, health care, and decent housing for all, pushed for the creation of African American studies courses at his university, and worked toward equal treatment for women, prison reform, and more. Peeples did most of his human rights work in his native Virginia, and his story reveals how institutional racism pervaded the Upper South as much as the Deep South. Covering fifty years' participation in the long civil rights movement, Peeples’s gripping story brings to life an unsung activist culture to which countless forgotten individuals contributed, over time expanding their commitment from civil rights to other causes. This engrossing, witty tale of escape from what once seemed certain fate invites readers to reflect on how moral courage can transform a life.

Histories of Virginia have traditionally traced the same significant but narrow lines, overlooking whole swathes of human experience crucial to an understanding of the commonwealth. With Virginians and Their Histories, Brent Tarter presents a fresh, new interpretive narrative that incorporates the experiences of all residents of Virginia from the earliest times to the first decades of the twenty-first century, affording readers the most comprehensive and wide-ranging account of Virginia’s story. Tarter draws on primary resources for every decade of the Old Dominion's English-language history, as well as a wealth of recent scholarship that illuminates in new ways how demographic changes, economic growth, social and cultural changes, and religious sensibilities and gender relationships have affected the manner in which Virginians have lived. Virginians and Their Histories interweaves the experiences of Virginians of different racial and ethnic backgrounds and classes, representing a variety of eras and regions, to understand what they separately and jointly created, and how they responded to economic, political, and social changes on a national and even global level. That large context is essential for properly understanding the influences of Virginians on, and the responses of Virginians to, the constantly changing world in which they have lived. This groundbreaking work of scholarship—generously illustrated and engagingly written—will become the definitive account for general readers and all students of Virginia’s diverse and vibrant history.

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field