Beginning with the ancient Vedas of India to this century, what we call "The Truth" is interspersed with impassioned convictions, superstitious beliefs, inspired revelations, and intriguing, yet ultimately contradictory, versions of reality. Through parables, religious doctrines, philosophy, and the proclamations of modern science, we are offered competing narratives regarding incontrovertible truths, and consequently, Ultimate Reality. These competing epistemological traditions have necessarily implanted the ground of human knowledge with both error and uncertainty - the fertile soil in which Unicorns abound and proliferate - leaving us with solutions to life's perennial questions that must ultimately remain incomplete. The fundamental purpose of this book is to assist the reader in the recognition of these Unicorns and their sanctuaries, since it is our most adamant beliefs that determine how we live our lives, and, perhaps most importantly, define our moral outlook

A Wall Street Journal Bestseller An insider’s revealing and in-depth examination of Big Tech’s failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world. Trampled by Unicorns: Big Tech’s Empathy Problem and How to Fix It explores how technology has progressed humanity’s most noble pursuits, while also grappling with the origins of the industry’s destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech’s stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society. Offering an account of the world of tech startups in the United States and Europe—from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)—Trampled by Unicorns argues that the causes and consequences of Big Tech’s failures originate from four main sources: the Valley’s cultural insularity, the hyper-growth business model, the sector’s stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track. Gavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businesses—and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight. Trampled by Unicorns’ exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology’s all-empowering prospect. An illuminating book full of insights, Trampled by Unicorns describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, “we don’t need less tech, we need more empathetic tech.” And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.

The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling Wall Street Journal bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019

If giants didn't live at the top of magic beanstalks then Daisy is convinced that she wouldn't have got into big trouble again! But Daisy wants to meet a giant and she needs a magic to do it.

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

No creature of myth has held mankind's attention more compellingly than the Unicorn, whose story has evolved throughout many eras and cultures, from early Christian and European Middle Age legends to tales from the Near East, Ethiopia, and the Americas. Conjuring up universal images of beauty and innocence, this mystical white, horselike creature is brought to stunning life by the breathtaking illustrations of Linda and Roger Garland, who portray the Unicorn in all its majesty, in both its ferocious and gentle guises.

A misfit crew race across the galaxy to prevent the genocide of magical creatures, in this unique science fiction debut. Having magical powers makes you less than human, a resource to be exploited. Half-unicorn Gary Cobalt is sick of slavery, captivity, and his horn being ground down to power faster-than-light travel. When he's finally free, all he wants is to run away in his ancestors' stone ship. Instead, Captain Jenny Perata steals the ship out from under him, so she can make an urgent delivery. But Jenny held him captive for a decade, and then Gary murdered her best friend... who was also the wife of her co-pilot, Cowboy Jim. What could possibly go right? File Under: Science Fiction [ Rocks in Space | Stand Up to Reason | The Human Experiment | Last Unicorn ]

For years people have claimed to see a mysterious white deer in the woods around Chinaberry Creek. It always gets away. One evening, Eric Harper thinks he spots it. But a deer doesn’t have a coat that shimmers like a pearl. And a deer certainly isn’t born with an ivory horn curling from its forehead. When Eric discovers the unicorn is hurt and being taken care of by the vet next door and her daughter, Allegra, his life is transformed. A tender tale of love, loss, and the connections we make, The Unicorn in the Barn shows us that sometimes ordinary life takes extraordinary turns.

Just after an earthquake shakes Zoey's house, an injured unicorn arrives and Zoey must work with her mom and Sassafras to help him.

Dana Simpson's Phoebe and Her Unicorn is back with more sparkles than ever! In this fourth volume, join in the adventure as Phoebe and Marigold confront messy rooms, trouble at school, and a nasty case of “Sparkle Fever.” Follow the pair back to Camp Wolfgang, where their old pals Sue (a.k.a. “Monster Girl”) and Ringo, the lake creature, remind them that being weird is WAY more fun than being normal.