A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History

Before discussing the research itself in greater depth, it is beneficial at this stage to introduce the background to the research. To do so, the chapter is divided into four parts. The first part of the chapter summarises terminologies associated with adaptability, and goes on to define and elaborate on the meaning of adaptability in this research study. The second part of this chapter defines mass housing; the development of mass housing and its problems are also illustrated. In the third part, as the key solution for addressing housing occupants’ requirements and accommodating changes, the importance of adaptability in improving overall housing quality, particularly from a social, financial, and environmental point of view, is outlined. The sustainability of adaptability is also discussed. Even though studies of adaptability have been developed structurally, functionally, technically and financially, adaptability still occupies a marginal position due to the production of mass housing. The final part of the chapter rethinks the notion of adaptability for mass housing. Factors of mass housing related to social, financial, technical and design issues and which address adaptability are explored. Lastly, it is revealed that the design aspect of adaptability is chosen as the research focus in this research study.