If you are planning to visit the Legoland theme park in Carlsbad, California, this book contains all the information you need to make the most of your family adventure. The book also includes information about other area attractions, local restaurants and hotels.

A Block-by-Block Guide For kids tired of Mickey but still too timid to try Universal's coasters, the ever-growing Legoland Florida offers a multi-day getaway within driving distance of Disney. And this is your instruction manual. Theme park veteran Amy Bashor assembles the many lands and attractions of Legoland Florida into a comprehensive and comprehensible guide for those "day tripping" from Disney or for those who plan to spend their entire vacation at the park. Bashor also shows you how to get your bricks wet at Legoland Water Park, why you should consider a "glamping" trip at nearby Cypress Campground, and what the future holds for Legoland (pirates, matey ). Make your Legoland Florida visit a snap

A fascinating, eclectic analysis of the changing geographies of play in contemporary society.

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

The Travel Mamas' Guide is THE book on how to travel with babies and children...and stay sane! Recommended by Working Mother Magazine, the Orlando Sentinel and "The Ricki Lake Show"---this book takes the worry out of family vacations so traveling parents and children can focus on fun. Author Colleen Lanin (a.k.a. The Travel Mama) gives practical advice and shares humorous tales from moms and dads, travel aficionados, and childcare experts in the guide. Readers learn travel tips on: which toys to pack to stay sane during the journey, road trip activities, music and games to keep young ones happy on the road, how to actually enjoy, or at least not dread, airplane travel with children, where to stay for optimal sleep and play during family vacations, what to feed picky eaters while away from home, how to keep ALL members of the family happy while traveling...and much more!

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.

Mobile communications technologies are taking off across the world, while urban transportation and surveillance systems are also being rebuilt and updated. Emergent practices of physical, informational and communicational mobility are reconfiguring patterns of movement, co-presence, social exclusion and security across many urban contexts. This book brings together a carefully selected group of innovative case studies of these mobile technologies of the city, tracing the emergence of both new socio-technical practices of the city and of a new theoretical paradigm for mobilities research.