In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

One Simple Question Can Determine Your Company's Future. Do You Know the Answer? The Ultimate Question offers hands-on guidance on how to: Distinguish good profits from bad. Measure NPS and benchmark performance against world-class standards. Quantify the economic value generated by customer word of mouth. Assign accountability for improving customer relationships. Identify core customers and set priorities for strategic investments. Move customers beyond mere satisfaction to true loyalty. Create communities of passionate advocates that stimulate innovation and growth. Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma.

Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.

‘One of the world's sanest, smartest, kindest, funniest voices’ – Independent on Sunday This 42nd Anniversary Edition includes exclusive bonus material from the Douglas Adams archives, and an introduction by Simon Brett, producer of the original radio broadcast. ***** In Life, the Universe and Everything, the third title in Douglas Adams' blockbusting sci-fi comedy series, The Hitchhiker's Guide to the Galaxy, Arthur Dent finds himself enlisted to prevent a galactic war. Following a number of stunning catastrophes, which have involved him being alternately blown up and insulted in ever stranger regions of the Galaxy, Arthur Dent is surprised to find himself living in a cave on prehistoric Earth. However, just as he thinks that things cannot get possibly worse, they suddenly do. An eddy in the space-time continuum lands him, Ford Prefect, and their flying sofa in the middle of the cricket ground at Lord's, just two days before the world is due to be destroyed by the Vogons. Escaping the end of the world for a second time, Arthur, Ford, and their old friend Slartibartfast embark (reluctantly) on a mission to save the whole galaxy from fanatical robots. Not bad for a man in his dressing gown . . . Follow Arthur Dent's galactic (mis)adventures in the rest of the trilogy with five parts: So Long, and Thanks for All the Fish, and Mostly Harmless. ***** Praise for Douglas Adams: 'Sheer delight' - The Times 'A pleasure to read' - New York Times 'Magical . . . read this book' - Sunday Express

There is a whole lot more to these adorable tuxedo adorned birds than meets the eye. Penguins are remarkable creatures with fascinating behaviors. SMITHSONIAN Q & A: PENGUINS refutes common myths and reveals often–unknown facts as it answers hundreds of unusual and fascinating questions about the complex courting, breeding, and eating habits of penguins. Why can't penguins fly? Do penguins make nests like other birds? Why do penguins fast annually? Do mates remain faithful for just one season, or for a lifetime? Hundreds of full–color photographs and illustrations enhance and illustrate the text. Published in association with the Smithsonian.

How to live meaningfully in the face of the unknowable We human beings had no say in existing—we just opened our eyes and found ourselves here. We have a fundamental need to understand who we are and the world we live in. Reason takes us a long way, but mystery remains. When our minds and senses are baffled, faith can seem justified—but faith is not knowledge. In Ultimate Questions, acclaimed philosopher Bryan Magee provocatively argues that we have no way of fathoming our own natures or finding definitive answers to the big questions we all face. With eloquence and grace, Magee urges us to be the mapmakers of what is intelligible, and to identify the boundaries of meaningfulness. He traces this tradition of thought to his chief philosophical mentors—Locke, Hume, Kant, and Schopenhauer—and shows why this approach to the enigma of existence can enrich our lives and transform our understanding of the human predicament. As Magee puts it, "There is a world of difference between being lost in the daylight and being lost in the dark." The crowning achievement to a distinguished philosophical career, Ultimate Questions is a deeply personal meditation on the meaning of life and the ways we should live and face death.

The Hitchhiker's Guide to the Galaxy provides an excellent way of looking at some intriguing issues in philosophy, from vegetarianism and Artificial Intelligence to God, space and time. This is an entertaining yet thought provoking volume for students, philosophers and fans of The Hitchhiker's series.

Covering topics from the natural to the historical and beyond, the Smithsonian Q & A books are essential for any family reference shelf. Questions and answers are authoritative and accessible. Full–color illustrations and the Q & A format enable users to learn all about their favorite creatures and subjects. SMITHSONIAN Q & A: AMERICAN ART will cover the history of American art and artists from the eighteenth century to the present. The book will encompass the visual arts, including painting, photography, and sculpture, and will feature prominent movements as well as artists from a variety of backgrounds.

New York Times bestselling author Douglas Adams and zoologist Mark Carwardine take off around the world in search of exotic, endangered creatures. Join them as they encounter the animal kingdom in its stunning beauty, astonishing variety, and imminent peril: the giant Komodo dragon of Indonesia, the helpless but loveable Kakapo of New Zealand, the blind river dolphins of China, the white rhinos of Zaire, the rare birds of Mauritius island in the Indian Ocean. Hilarious and poignant—as only Douglas Adams can be—Last Chance to See is an entertaining and arresting odyssey through the Earth’s magnificent wildlife galaxy. Praise for Last Chance to See “Lively, sharply satirical, brilliantly written . . . shows how human care can undo what human carelessness has wrought.”—The Atlantic “These authors don’t hesitate to present the alarming facts: More than 1,000 species of animals (and plants) become extinct every year. . . . Perhaps Adams and Carwardine, with their witty science, will help prevent such misadventures in the future.”—Boston Sunday Herald “Very funny and moving . . . The glimpses of rare fauna seem to have enlarged [Adams’s] thinking, enlivened his world; and so might the animals do for us all, if we were to help them live.”—The Washington Post Book World “[Adams] invites us to enter into a conspiracy of laughter and caring.”—Los Angeles Times “Amusing . . . thought-provoking . . . Its details on the heroic efforts being made to save these animals are inspirational.”—The New York Times Book Review