Do you want to become a rainmaker, or make partner? Do your associates need a simple, proven, step-by-step marketing process to follow? Want to increase associate retention? Get "the legal profession''s best associate-marketing book." In this powerful guidebook, Ross Fishman, called "the nation''s leading expert on law firm marketing," details straightforward tactics to accomplish your goals. His renowned Checklist has been used for 25 years by lawyers in their successful quests to generate clients. This expanded 50-page edition includes all the latest online tools plus dozens of examples, case studies, and videos. It is the simplest, most-effective way to put associates on the fast track to professional success. Of Counsel magazine called it "an engaging and practical guide-no, make that, bible-to show associates how to build their networks and establish a book of business." Help jump-start your lawyers'' careers-give them each a book and bring Ross in to train them! DISCOUNTS FOR BULK ORDERS: 11-50 books: $14.95 each! 50+ print books: $9.95 each! For BULK orders, email [email protected] HERE''S WHAT LAWYERS AND MARKETERS ARE SAYING: "This book is a must-read for all associates no matter their practice, firm, or stage of their career." Allan Slagel, Partner, Taft Stettinius "I have used Ross''s practical checklist for many years with great success. We are buying 500 copies to give to our associates." Aleisha Gravit, Chief Marketing Officer, Akin Gump Past President, Legal Marketing Association (LMA) "Ross has spun law-marketing gold from the dross that often passes for wisdom in this field. No one knows more about this subject than Ross, or can convey an idea more succinctly." Loren Wittner, former Marketing Partner, Winston & Strawn "Essential reading for every associate at any point in their career. This book holds all the secrets; it''s marketing nirvana!" Nat Slavin, Wicker Park Group Past President, LMA "This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the steps to become the top-tier rainmaker in your firm. This should be a ''best seller.''" Ron Henry, The Garver Group Former President, Association of Legal Administrators (ALA) "I have used Ross'' highly practical framework in several firms and strongly recommend it. It helps demystify marketing and achieve success. I have seen it literally give hope to associates who thought developing a legal practice was beyond their ability." Nathan Darling, CMO, Beveridge and Diamond Past President, LMA "This is an incredibly useful resource to get associates on track towards career-long business-development habits." Bettina Rutherford, Business Development Manager, K&L Gates "Ross is well known for his intelligent and pragmatic style. This is a must-read for anyone who want to know how to market legal services." Nathalie Daum, Business Development Director, Lathrop Gage Former President, LMA "Ross tells it like it is. From the beginning you are drawn in and find yourself commenting out loud in agreement. This is a must-read." Marcie Johnson, former Marketing Director, Chapman and Cutler Co-Founder, LMA "This book is cheeky, intelligent, and full of clear thinking. Throw away the marketing detritus filling your shelves and get some real help. Much like Ross, this book rocks!" Diane Hamlin, Hamlin Strategy Group Former President, LMA WHO''S ORDERING "THE ULTIMATE MARKETING CHECKLIST" FOR THEIR ASSOCIATES? Akin Gump Benesch Beveridge & Diamond Duane Morris Fish & Richardson Shumaker Loop Stoll Keenon Stroock & Stroock & Lavan Vedder Price

Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: "Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana." -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) "This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'" -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA)

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

"Want to build a personally fulfilling law practice on your own terms? Ready to feel passionate about your career and your clients? Are you a marketer who wants to help your lawyers succeed? In this powerful guidebook, Ross Fishman ... details the straightforward tactics to accomplish your professional goals, one simple step at a time"--Page 4 of cover.

Avoid legal pitfalls for your business from day one A common characteristic of entrepreneurs is the attitude: “I’m not going to do that until I absolutely have to.” And it’s understandable why: with limited time and resources it seems logical to focus on tasks like product development, production, marketing, and delivery—the ones that get your product or service out into the marketplace. The last thing you want to do is spend money and effort on legal issues, which is why they often drop to the bottom of the pile. But this can be a costly mistake—and Go Legal Yourself is here to make sure it’s one you avoid. Attorney, inventor, and businesswoman—named Top Woman Entrepreneur by LA Dreams Magazine in 2017—Kelly Bagla knows about doing business from both the entrepreneurial and legal sides of the fence. And in Go Legal Yourself, she guides you through the four key legal lifecycle phases every business experiences—and sets you up for worry-free success from day one. Establish yourself as the correct legal entity Gather and complete the relevant documentation Protect your brand Identify and avoid common (and expensive) pitfalls Plan and manage growth, enter new markets, and keep a sharp competitive edge Wherever you are with your business, this book is your guarantee you have all your legal ducks in a row—and that no nasty legal surprises stand between you and your target: success.

Fully revised and with a new chapter and international case studies, this second edition of the best-selling book traces how artists and designers continue to adapt and incorporate 3D printing technology into their work and explains how the creative industries are directly interfacing with this new technology. Covering a broad range of applied art practice – from fine art and furniture-design to film-making – Stephen Hoskins introduces some of his groundbreaking research from the Centre for Fine Print Research along with an updated history of 3D print technology, a new chapter on fashion and animation, and new case studies featuring artists working with metal, plastic, ceramic and other materials. A fascinating investigation into how the applied arts continue to adapt to new technologies and a forecast of what developments we might expect in the future, this book is essential reading for students, researchers studying contemporary art and design and professionals involved in the creative industries.

The actor and founder of the Alan Alda Center for Communicating Science traces his personal quest to understand how to relate and communicate better, from practicing empathy and using improv games to storytelling and developing better intuitive skills.

Everyday Public Relations for Lawyers, 2nd Edition (AttorneyatWork.com, 2019), is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and don'ts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice: **Start your PR journey by walking through the strategic planning process. ** Learn how to establish ethical and measurable public relations goals and objectives. **Define how you want to be perceived, identify your key messages, and determine your target audiences. **Execute your plan with effective communications and smart media outreach. Practical Guidance for Seasoned Lawyers, New Associates, and Law Students. The updated and expanded second edition includes everything you need to know about modern law firm public relations: ** Chapter 1: Everyday Public Relations for Lawyers: A Primer ** Chapter 2: Steps in Law Firm Public Relations Planning ** Chapter 3: Putting the Media to Work for You ** Chapter 4: Writing for Thought Leadership ** Chapter 5: Leveraging Speaking Engagements ** Chapter 6: Special Events that Get Attention ** Chapter 7: Law Firm Awards, Ratings, and Directories ** Chapter 8: Media Outreach ToolsChapter ** 9: Leave a Lasting ImpressionChapter 10: Social Media Engagement ** Chapter 11: How to Measure Public Relations ** Chapter 12: Legal Marketing Ethics ** Chapter 13: Planning for a Crisis. Attorney at Work, Publisher.

A class library is a collection of frequently used programs that software developers reuse when building applications. This book explains Powersoft's Foundation Class (PCF) Library for PowerBuilder. It covers application development, tuning and maintenance, and running PowerBuilder applications on the Internet. The CD-ROM contains templates and tools for building Internet applications.

Lawyers: Do you want a successful, fulfilling legal career? Want to learn how to navigate your way effortlessly through the challenging law firm environment? Want to build a career on your terms, working for your own clients Marketers: Do your female associates need a simple, proven, step-by-step marketing process to be their best, most-effective selves? Want to increase associate retention? Get "the legal profession's best associate-marketing book."