Make the Internet work for your business All you need is a PC and a modem - The UK Business Internet Starter Kit gives you the rest. A no-nonsense, practical guide for anyone wanting to use the power of the Internet to boost their business performance. Aimed particularly at UK microbusinesses and SMEs, this book not only tells you what to do, it gives you the tools to get started - professional advice, free Internet access, and a wealth of handy software applications. Whether you're a complete Internet novice or if your company is already online, The UK Business Internet Starter Kit is an essential companion: All the basics - choose the best route on to the Internet for your business Why you need the Internet - an in-depth guide to the business opportunities available Online security - all you need to know Good and bad business practice on the web - learn from successful (and unsuccessful) examples A web site for your own business - conception, construction, marketing and development Build your own online store - and save money with our exclusive deal with Shopcreator software Tips and tricks throughout - common problems tackled in plain English

With this work, readers can learn how to get onto the Internet, how to get a browser and what a browser can do. The book includes a look at how to send an e-mail, how to get hooked up, where to go and all the basics of the Internet.

Revised to reflect the advances since the previous edition, this book contains information on IE5, Windows 2000, and Win 98. It also discusses information on new technologies such as BT Highway and the new Internet service providers, online services and available hardware.

Learn how to get on the Internet quickly and easily. Learn how to get a browser and what they do. Learn how to get hooked up to the Internet and then where to go. Learn how to send email and chat to others. All the basics are covered in the new edition of The UK Internet Starter Kit.

For readers ready to embrace the freedom of wireless, this is the place to start. In these pages they'll learn first about the underpinnings of wireless technology and network basics before getting down to the real business at hand: setting up, configuring, and maintaining a wireless network. Step-by-step instructions delivered in easily digestible chunks make it easy to get a network humming.

This book is a ticket to the world of the Internet. PC terminal programs, universal E-mail, news services, games, real-time conversations with people all across the globe, and more is in this book. It provides everything a user needs to get on the Internet. The three disks contain the most recent version of Chameleon--the most widely used Windows Internet program.

A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell