Contents: Preface. Acknowledgments. Part One: Early Days. Part Two: Heyday. Part Three: Themes. Part Four: Legislation. Part Five: Epilogue. Index. Originally published in 1961. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

"Pure food" became the rallying cry among a divergent group of campaigners who lobbied Congress for a law regulating foods and drugs. James Harvey Young reveals the complex and pluralistic nature not only of that crusade but also of the broader Progressive movement of which it was a significant strand. In the vivid style familiar to readers of his earlier works, The Toadstool Millionaires and The Medical Messiahs, Young sets the pure food movement in the context of changing technology and medical theory and describes pioneering laws to control imported drugs and domestic oleomargarine. He explains controversy within the pure food coalition, showing how farming and business groups sought competitive commercial advantage, while consumer advocates wished to promote commercial integrity and advance public health. The author focuses on how the public became increasingly fearful of hazards in adulterated foods and narcotic nostrums and how Congress finally achieved the compromises necessary to pass the Food and Drugs Act and the meat inspection law of 1906. Originally published in 1989. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

James Harvey Young, the foremost expert on the history of medical frauds, finds quackery in the 1990s to be more extensive and insidious than in earlier and allegedly more naive eras. The modern quack isn't an outrageous-looking hawker of magic remedies operating from the back of a carnival wagon, but he knows how to use antiregulatory sentiment and ingenious promotional approaches to succeed in a "trade" that is both bizarre and deceitful. In The Toadstool Millionaires and The Medical Messiahs, Young traced the history of health quackery in America from its colonial roots to the late 1960s. This collection of essays discusses more recent health scams and reconsiders earlier ones. Liberally illustrated with examples of advertising for patent medicines and other "alternative therapies," the book links evolving quackery to changing currents in the scientific, cultural, and governmental environment. Young describes varieties of quackery, like frauds related to the teeth, nostrums aimed at children, and cure-all gadgets with such names as Electreat Mechanical Heart. The case of Laetrile illustrates how an alleged vitamin for controlling cancer could be ballyhooed and lobbied into a national mania, half the states passing laws giving the cyanide-containing drug some special status. And AIDS is the most recent example of an illness that, tragically, has panicked some of its victims and members of the general public into putting their hopes in fake cures and preventives. Young discusses the complex question of vulnerability--why people fall victim to health fraud--and considers the difficulties confronting governmental regulators. From the late 1960s to the early 1990s, the annual quackery toll has escalated from two billion to over twenty-five billion dollars. Young helps us discover why. Originally published in 1992. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Winner of the Ray Allen Billington Prize and the Phillis Wheatley Book Award "An American 'Odyssey,' the larger-than-life story of a man who travels far in the wake of war and gets by on his adaptability and gift for gab." —Wall Street Journal A black child born on the US-Mexico border in the twilight of slavery, William Ellis inhabited a world divided along ambiguous racial lines. Adopting the name Guillermo Eliseo, he passed as Mexican, transcending racial lines to become fabulously wealthy as a Wall Street banker, diplomat, and owner of scores of mines and haciendas south of the border. In The Strange Career of William Ellis, prize-winning historian Karl Jacoby weaves an astonishing tale of cunning and scandal, offering fresh insights on the history of the Reconstruction era, the US-Mexico border, and the abiding riddle of race in America.

Long before television and radio commercials beckoned to potential buyers, the medicine show provided free entertainment and promised cures for everything from corns to cancer. Combining elements of the circus, theater, vaudeville, and good old-fashioned entrepreneurship, the showmen of the American medicine show sold tonics, ointments, pills, extracts and a host of other "wonder-cures," guaranteed to "cure what ails you." While the cures were seldom miraculous, the medicine show was an important part of American culture and of performance history. Harry Houdini, Buster Keaton, and P.T. Barnum all took a turn upon the medicine show stage. This study of the medicine show phenomenon surveys nineteenth century popular entertainment and provides insight into the ways in which show business, advertising, and medicine manufacture developed in concert. The colorful world of the medicine show, with its Wild West shows, pie-eating contests, clowns, and menageries, is fully explored. Photographs of performers and of the fascinating handbills and posters used to promote the medicine show are included.

Ministers of Reform vividly depicts the spiritual odyssey of an entire generation and shows how Protestant roots and a common "climate of creativity" nurtured a host of Progressive leaders from all walks of life. Crunden demonstrates that the same spirit of nnovation and moral rectitude so typical of the era's politics also characterized its artistic endeavors.

The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.

A fast-paced, medical-historical mystery, filled with twists and turns.-Chicago Tribune

Drawing on key concepts in sociology and management, this history describes a remarkable institute that has elevated medical research and worked out solutions to the troubling practices of commercial pharmaceutical research. Good Pharma is the answer to Goldacre's Bad Pharma: ethical research without commercial distortions.