In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. New to the Fourth Edition: New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide readers with the latest information for effective crisis communication.

Coal-fired power plants account for almost half of America¿s electric power, resulting in 136 millions tons of CCW. CCW contains a range of heavy metals such as arsenic, beryllium, chromium, lead, and mercury. The primary concern regarding CCW relates to the potential for hazardous constituents to leach into surface or groundwater, and hence contaminate drinking water, surface water, or living organisms. Contents of this report: (1) Disposal and Use Issues; (2) The Nature of Coal Combustion Waste; (3) Potential Risks Associated with CCW Management; (4) Regulatory History and Current Rulemaking; (5) Landfill and Surface Impoundment Disposal; Mine Disposal; ¿Beneficial Use¿. Charts and tables. This is a print on demand report.