Lots of books have been written about market segmentation, sales, service, quality and cost. But until now, no single book has pulled these critical business issues together in a way that provides a comprehensive road map for achieving targeted, profitable local market management.

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges. In recent years, terms like "big data and "big data analytics have been introduced into the business and technical lexicon. Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness. Accordingly, we will use the terms BI and business intelligence throughout the book, and we will discuss the newer concepts like big data as appropriate. More broadly, the goal of this book is to share methods and observations that will help companies achieve BI success and thereby increase revenues, reduce costs, or both. - Provides ideas for improving the business performance of one's company or business functions - Emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies - Includes exercises and case studies with road-tested advice about formulating BI strategies and program plans

Companies know the old sales and service model isn't working anymore--it costs too much and delivers too little. The Streetcorner Strategy has inspired a new approach, Relationship Management. Companies around the world are implementing this powerful new model based on the book's core principles.

An examination of the society-wide relationship crisis that threatens us all--and a strategic look at how we can reverse it -- It is the crisis that everyone feels but that has gone unnamed. We see the pieces: families disintegrating; communities in chaos; businesses losing the trust of customers and employees; political and religious discourse that sows dysfunction and divide. Yet until now, no one has connected the dots that reveal the larger narrative. Our broken relationships have a death grip on economic, political, and social advancements that capitalism, democracy, social programs, and tax policy have been unable to break. Cumulatively this crisis feeds an emerging caste system: Individuals and organizations that possess superior relationships have, while those with deteriorating relationships are destined to have not. In This Land of Strangers, Robert Hall lays the crisis bare, and you will be shocked at the magnitude of destruction he reveals. Hall's best-selling business book, The Streetcorner Strategy for Winning Local Markets, helped spawn the customer relationship management movement. Now, with deep passion and insight borne from three decades of study, he widens the lens to look at the breadth of our relational decline and the societal trends that got us here. Focusing on four key domains--home, work, politics, and faith--he presents wide-ranging research that explores the unraveling of our life-giving relationships and the attendant costs. He debunks the assumption that we can build better lives and a stronger society on crumbling relationships. With engaging narrative style and stories, Hall looks at modern life through the prism of relationships. He challenges readers to embrace three aims that will reverse the forces that gave birth to today's land of strangers to usher in a new era--the Age of Relationship.

One approach to build up a valuable point of view about what business knowledge (BI) is and its significance in the business world is to take a gander at what business individuals talk about when the subject is BI. Building up a BI Strategy utilizing the techniques we'll portray in this book is a human serious procedure—as it ought to be. We can use demonstrated methods, however the nature of the results depends to a noteworthy degree on "getting into the heads" of key heads and chiefs. How would they see their reality, what are they hoping to achieve, and how would they need BI to support them? We can construct a business case that is "slug verification" from a consistent, corporate point of view, yet it likewise needs to reverberate with businessmen on a more instinctive level that squares with what they accept they would have the option to accomplish on the off chance that they would do well to BI. So to put a human face on BI, this section will step through the business difficulties and BI holes recognized by top heads in an assembling organization we'll call Big Brand Foods (BBF). We'll at that point sum up the BI Vision and BI Portfolio that risen up out of the system definition procedure and offer a few speculations about BI openings (BIOs) for other assembling organizations. While we've picked an assembling organization for this BI contextual investigation, the rationale and procedure of recognizing industry challenges, organization systems, utilitarian difficulties, and BIOs applies to any organization in any industry. Further, the perspectives on heads in the distinctive business capacities might be of incentive to chiefs in a similar capacity yet various businesses.

The Pocket Rough Guide to London is your essential guide to the British capital, with the all the key sights, restaurants, shops, and bars in an easy-to-use format. Whether you have an afternoon or a few days at your disposal, Rough Guides' itineraries help you plan your trip, and the "Best of London" section picks out the city's highlights you won't want to miss, from the mind-boggling treasure-trove of the British Museum to the gargantuan exhibition spaces of the Tate Modern. Divided by area for easy navigation, the Places section is written in Rough Guides' trademark honest and informative style, with listings of the must-see sights and our pick of the places to eat, drink, and dance, from cozy and welcoming traditional pubs to the latest champions of London's culinary revolution. The Pocket Rough Guide to London is full of insider tips on the most memorable experiences the city has to offer: take in the views from the lofty heights of the Shard; haggle for a bargain in Portobello Road Market; explore the legacy of the Olympic Games in the East End; and enjoy all manner of world-class museums for free. Plus, Rough Guides' comprehensive recommendations not only will help you take advantage of the city's famed restaurant and nightlife scenes but also help you find equally fun places to sleep and shop. Make the most of your time with The Pocket Rough Guide to London.

Now updated and revised--from Forbes senior editor, a compelling portrait of American rapper Jay Z and his rise from the Brooklyn projects to the top of the business world. Only a handful of people embody the legacy of hip-hop and entrepreneurship like Jay Z. A modern-day King Midas, everything he touches--sports bars, streaming services, record labels, and cognac--turns to gold. How exactly did he do it? Forbes senior editor Zack O'Malley Greenburg reveals the story of Jay Z's legendary rise from the Marcy Projects of Brooklyn to stages and corner offices worldwide. He draws on over 100 interviews with those who knew Jay Z from the beginning: his classmates at George Westinghouse High School; the childhood friend who got him into the drug trade; and the DJ who convinced him to stop dealing and focus on the music. Also bearing witness are the artists who worked alongside him, including J. Cole and Alicia Keys. Jay Z's life is a blueprint for any hustler, businessperson, and entrepreneur who seeks to build something spectacular.