"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.

A world list of books in the English language.

Daniel Chernilo offers an original reconstruction of the history of universalism in modern social thought from Hobbes to Habermas.

"Reading through this volume is to be taken on a journey. It is to walk with Robert Sardello on his journey as he pushes forward toward new realities. In a sense, each step is not so easy. The thinking often appears dense, the ideas often new and therefore disconcerting. But each individual piece, as the whole, is bathed in an aura--in a way, we may say it is bathed in soul; in love, in generosity, and friendship. Attending to these, we find the ideas and the new possibilities begin to make sense. We are moved to change our lives." -- Christopher Bamford (from his introduction) In these introductions, Robert Sardello introduces us to many people we may not otherwise have met and introduces us to many ways of being and thinking, which we didn't know before. The range of those we meet in these pages is staggering. At the same time, there is a sweet harmony and ever-unfolding deepening of a single theme. Miraculously, it pervades and shapes the entire sequence of those whom he presents, even though he often wrote in response to a request, and not initially on his own initiative. Robert writes of matters with which he has made a deep friendship, and out of that friendship he has received and participated in a communion of ideas. He is able to do this because he has entered the aspiration of those he is introducing at the deepest level, making their insights his own and deepening them in his own way. An introduction conveys a particular soul capacity. For Robert Sardello, "soul capacities" are of the essence of what he calls Spiritual Psychology. Together with the worlds and beings to which they correspond, it is such capacities that make us human and enable us to fulfill our human tasks. Reading these introductions is an astonishing experience. Within their short, individual compasses, they allow us to participate in Robert's own journey: to catch, as it were, the bird in flight and fly with it. That is, they map his journey--at least, that portion of it that began to unfold as his destiny began to crystallize. "Robert Sardello's insights navigate many hazardous abstractions, from the so-called New Age through the perennial philosophies. With Sophia as his muse, the 'current from the future' calls him, carrying its many imaginations as energy, the always-immediate now, and the truly new. Across these authors' writings, his visionary perspective deepens in dialogue with the different works as authored beings. For writings possess their own spirit, or how otherwise do they engender a unique spirit when reborn within our own imagination?" -- Scott R. Scribner (from his introduction)