The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.

Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative, technological, social, and cultural institution. In Her Stories, Elana Levine draws on archival research and her experience as a longtime soap fan to provide an in-depth history of the daytime television soap opera as a uniquely gendered cultural form and a central force in the economic and social influence of network television. Closely observing the production, promotion, reception, and narrative strategies of the soaps, Levine examines two intersecting developments: the role soap operas have played in shaping cultural understandings of gender and the rise and fall of broadcast network television as a culture industry. In so doing, she foregrounds how soap operas have revealed changing conceptions of gender and femininity as imagined by and reflected on the television screen.

The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.

The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries. The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.

Seminar paper from the year 1997 in the subject Communications - Movies and Television, grade: gut, University of Graz (Fachbereich Literaturwissenschaften), course: Soap Operas, language: English, abstract: A soap opera is a serialized drama which runs for 52 weeks of the year with continuous storylines dealing with domestic themes, personal or family relationships and a limited running characters. Soap operas or serials are open-ended ... Soap operas are one of the few genres where weddings, for instance, are not a happy ending but the beginning of a marriage that may be troubled or even doomed to failure. A dramatic program usually presented daily, with continuing characters and multiple plots. The action, which deals with contemporary problems and their solutions, continues from episode to episode called soap opera because many of the original sponsors were soap manufacturers. Also called daytime drama, soap, and soaper. Television soap operas are long-running serials concerned with everyday life. The serial is not to be confused with the series, in which the main characters and format remain the same from program to program but each episode is a self-contained plot. In a serial at least one storyline is carried over from one episode to the next. A series is advertised as having a specific number of episodes, but serials are potentially endless. These definitions can be seen as a sort of introduction to the whole field of soap operas. In the following chapters I will deal with this topic in detail.

Haught offers a provocative take on how reconciliation between evolution and Christian theology might begin, and questions whether the two concepts must be mutually exclusive.

China Pop is a highly original and lively look at the ways that contemporary China is changing by Jianying Zha, a critic hailed in The Nation as "incisive, witty and eloquent all at once--a sort of female, Chinese Jonathan Spence." From her constant contact (and, in many cases, friendships) with a dynamic group of young novelists, filmmakers, and artists in China, Zha examines a wide range of developments largely unknown to Western readers: the careful planning of television soap operas to placate popular unrest after Tianamen, the growth of the sex tabloid and pornographic industries, the new generation of entrepreneurs successfully bringing to the mainland techniques of Hong Kong and the West, and the politics behind the censorship and commercial success of the film director Chen Kaige (Farewell My Concubine) and Zhang Yimou (Ju Dou and Raise the Red Lantern). Praise for China Pop: "One of the twenty-five best books of 1995." —Voice Literary Supplement "[A] photographic, a freeze-frame, of a country in rapid motion... [Zha is] a young writer with many arresting ideas and, from the evidence of China Pop, a bright literary future as well." —New York Times "Perceptive... What China Pop so brilliantly chronicles is the commercialization of China's cultural world and the anxiety that change is causing in China's intellectuals." —Christian Science Monitor "By far the best book on Chinese urban culture after the 1989 Beijing massacre. [Zha] brilliantly combines the eye for detail of an insider with the detached perspective of an outsider. Her lively and graceful style make the book as enjoyable as it is edifying." —Perry Link, author of Evening Chats in Beijing "An absorbing and revealing book. With the familiarity of an insider and the ability of an outsider to step back and reflect, Zha... captures the fundamental paradoxes lying at the root of this mutant 'people's republic' in the throes of reform." —Orville Schell, author of Mandate of Heaven

"To be continued..." Whether these words fall at the end of The Empire Strikes Back or a TV commercial flirtation between coffee-loving neighbors, true fans find them impossible to resist. Ever since the 1830s, when Charles Dickens's Pickwick Papers enticed a mass market for fiction, the serial has been a popular means of snaring avid audiences. In Consuming Pleasures jennifer Hayward establishes serial fiction as a distinct genre-one defined by the activities of its audience rather than by the formal qualities of the text. Ranging from installment novels, mysteries, and detective fiction of the 1800s to the television and movie series, comics, and advertisements of the twentieth century, serials are loosely linked by what may be called, after Wittgenstein, "family resemblances." These traits include intertwined subplots, diverse casts of characters, dramatic plot reversals, suspense, and such narrative devices as long-lost family members and evil twins. Hayward chooses four texts—Dickens's novel Our Mutual Friend (1864-65), Milton Caniff's comic strip Terry and the Pirates (1934-46), and the soap operas All My Children (1970-) and One Life to Live (1968-)—to represent the evolution of serial fiction as a genre, and to analyze the peculiar draw serials have upon their audiences. Although the serial has enjoyed great marketplace success, traditional literary and social critics have denounced its ties to mass culture, claiming it preys upon passive fans. But Hayward argues that active serial audiences have developed identifiable strategies of consumption, such as collaborative reading and attempts to shape the production process.

A dazzling exploration of American culture—from high pop to highbrow—by acclaimed music authority, cultural historian, and biographer Anthony Heilbut, author of the now classic The Gospel Sound (“Definitive” —Rolling Stone), Exiled in Paradise, and Thomas Mann (“Electric”—Harold Brodkey). In The Fan Who Knew Too Much, Heilbut writes about art and obsession, from country blues singers and male sopranos to European intellectuals and the originators of radio soap opera—figures transfixed and transformed who helped to change the American cultural landscape. Heilbut writes about Aretha Franklin, the longest-lasting female star of our time, who changed performing for women of all races. He writes about Aretha’s evolution as a singer and performer (she came out of the tradition of Mahalia Jackson); before Aretha, there were only two blues-singing gospel women—Dinah Washington, who told it like it was, and Sister Rosetta Tharpe, who specialized, like Aretha, in ambivalence, erotic gospel, and holy blues. We see the influence of Aretha’s father, C. L. Franklin, famous pastor of Detroit’s New Bethel Baptist Church. Franklin’s albums preached a theology of liberation and racial pride that sold millions and helped prepare the way for Martin Luther King Jr. Reverend Franklin was considered royalty and, Heilbut writes, it was inevitable that his daughter would become the Queen of Soul. In “The Children and Their Secret Closet,” Heilbut writes about gays in the Pentecostal church, the black church’s rock and shield for more than a hundred years, its true heroes, and among its most faithful members and vivid celebrants. And he explores, as well, the influential role of gays in the white Pentecostal church. In “Somebody Else’s Paradise,” Heilbut writes about the German exiles who fled Hitler—Einstein, Hannah Arendt, Marlene Dietrich, and others—and their long reach into the world of American science, art, politics, and literature. He contemplates the continued relevance of the émigré Joseph Roth, a Galician Jew, who died an impoverished alcoholic and is now considered the peer of Kafka and Thomas Mann. And in “Brave Tomorrows for Bachelor’s Children,” Heilbut explores the evolution of the soap opera. He writes about the form itself and how it catered to social outcasts and have-nots; the writers insisting its values were traditional, conservative; their critics seeing soap operas as the secret saboteurs of traditional marriage—the women as castrating wives; their husbands as emasculated men. Heilbut writes that soaps went beyond melodrama, deep into the perverse and the surreal, domesticating Freud and making sibling rivalry, transference, and Oedipal and Electra complexes the stuff of daily life. And he writes of the “daytime serial’s unwed mother,” Irna Phillips, a Chicago wannabe actress (a Margaret Hamilton of the shtetl) who created radio’s most seminal soap operas—Today’s Children, The Road of Life among them—and for television, As the World Turns, Guiding Light, etc., and who became known as the “queen of the soaps.” Hers, Heilbut writes, was the proud perspective of someone who didn’t fit anywhere, the stray no one loved. The Fan Who Knew Too Much is a revelatory look at some of our American icons and iconic institutions, high, low, and exalted.