The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.

The global health and fitness industry is worth an estimated $4 trillion; we spend $90 billion/year on health club memberships and $100 billion/year on dietary supplements. In this industrial climate, meagre regulations on the products we're sold (the supplements, fad-diets, training programs, trainers and garments) result in marketing campaigns underpinned by strong claims and weak evidence. In addition, our critical faculties are ill-suited to a contemporary culture characterized by business, fake news, social media, and bad science. We've become walking, talking prey to the 21st-Centruy Snake Oil salesmen. In The Skeptic's Guide to Sports Science, Dr Nick Tiller (Exercise Physiologist, Harbor-UCLA) confronts the claims behind the products and the evidence behind the claims. In this treatise on the commercialization of science in sport and exercise, the author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of our modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Consumers are encouraged to confront their conceptualizations of the industry and, by the book's end, readers will have acquired the skills they need to judge product effectiveness for themselves. The Skeptic's Guide to Sports Science is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a vast, lucrative health and fitness industry that is spiralling quickly out-of-control.

An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, and flawed knowledge. There really are no ultimate authority figures-no one has the secret, and there is no place to look up the definitive answers to our questions (not even Google). Luckily, The Skeptic's Guide to the Universe is your map through this maze of modern life. Here Dr. Steven Novella-along with Bob Novella, Cara Santa Maria, Jay Novella, and Evan Bernstein-will explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies, and conspiracy theories-from anti-vaccines to homeopathy, UFO sightings to N- rays. You'll learn the difference between science and pseudoscience, essential critical thinking skills, ways to discuss conspiracy theories with that crazy co- worker of yours, and how to combat sloppy reasoning, bad arguments, and superstitious thinking. So are you ready to join them on an epic scientific quest, one that has taken us from huddling in dark caves to setting foot on the moon? (Yes, we really did that.) DON'T PANIC! With The Skeptic's Guide to the Universe, we can do this together. "Thorough, informative, and enlightening, The Skeptic's Guide to the Universe inoculates you against the frailties and shortcomings of human cognition. If this book does not become required reading for us all, we may well see modern civilization unravel before our eyes." -- Neil deGrasse Tyson "In this age of real and fake information, your ability to reason, to think in scientifically skeptical fashion, is the most important skill you can have. Read The Skeptics' Guide Universe; get better at reasoning. And if this claim about the importance of reason is wrong, The Skeptics' Guide will help you figure that out, too." -- Bill Nye

Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photos and scientific case-by-case explanations for 27 phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation.

Fake news, pseudoscience, and quackery have become scourges, spreading through society from social media all the way to Congress. The line between entertainment and reality, between fact and fiction, has become blurred. Some of the most crucial issues of our time—climate change, vaccines, and genetically modified organisms—have become prime targets for nefarious disinformation campaigns. Far too many people have become distrustful of real science. Even those who still trust science no longer know what to believe or how to identify the truth. Not only does this result in the devaluation and distrust of real science, but it is also dangerous: people acting based on false information can hurt themselves or those around them. We must equip ourselves with the knowledge and skills to fight back against all this disinformation. InScience and the Skeptic: Discerning Fact from Fiction, you will learn how science is done, from the basic scientific method to the vetting process that scientific papers must go through to become published; how and why some people intentionally or unintentionally spread misinformation; and the dangers in believing and spreading false information. You'll also find twenty easy-to-follow rules for distinguishing fake science from the real deal. Armed with this book, empower yourself with knowledge, learning what information to trust and what to dismiss as deceit. "We're not just fighting an epidemic; we're fighting an infodemic. . . . This is a time for facts, not fear. This is a time for rationality, not rumors. This is a time for solidarity, not stigma."—Tedros Adhanom Ghebreyesus, director-general of the WHO "Our deepest beliefs should help navigate reality, not determine it."—Michael Gersen, The Washington Post "Journalism is very much about trying to simplify and distribute information about what's new and where advances have been made. That's incompatible with the scientific process, which can take a long time to build a body of evidence."—Kelly McBride, Poynter Institute

What if our soundest, most reasonable judgments are beyond our control? Despite 2500 years of contemplation by the world's greatest minds and the more recent phenomenal advances in basic neuroscience, neither neuroscientists nor philosophers have a decent understanding of what the mind is or how it works. The gap between what the brain does and the mind experiences remains uncharted territory. Nevertheless, with powerful new tools such as the fMRI scan, neuroscience has become the de facto mode of explanation of behavior. Neuroscientists tell us why we prefer Coke to Pepsi, and the media trumpets headlines such as "Possible site of free will found in brain." Or: "Bad behavior down to genes, not poor parenting." Robert Burton believes that while some neuroscience observations are real advances, others are overreaching, unwarranted, wrong-headed, self-serving, or just plain ridiculous, and often with the potential for catastrophic personal and social consequences. In A Skeptic's Guide to the Mind, he brings together clinical observations, practical thought experiments, personal anecdotes, and cutting-edge neuroscience to decipher what neuroscience can tell us – and where it falls woefully short. At the same time, he offers a new vision of how to think about what the mind might be and how it works. A Skeptic's Guide to the Mind is a critical, startling, and expansive journey into the mysteries of the brain and what makes us human.

"Concepts" is a search for theism's roots - coined prototheism - a science of religion. Its notion is: Belief in God is a misconception of the Life Urge emerging from deep in human nature. "Concepts" traces Life's trajectory - from Earth's origin, to consciousness, to today's runaway material culture.

"This sparkling book romps over the range of science and anti-science." --Jared Diamond, author of Guns, Germs, and Steel Revised and Expanded Edition. In this age of supposed scientific enlightenment, many people still believe in mind reading, past-life regression theory, New Age hokum, and alien abduction. A no-holds-barred assault on popular superstitions and prejudices, with more than 80,000 copies in print, Why People Believe Weird Things debunks these nonsensical claims and explores the very human reasons people find otherworldly phenomena, conspiracy theories, and cults so appealing. In an entirely new chapter, "Why Smart People Believe in Weird Things," Michael Shermer takes on science luminaries like physicist Frank Tippler and others, who hide their spiritual beliefs behind the trappings of science. Shermer, science historian and true crusader, also reveals the more dangerous side of such illogical thinking, including Holocaust denial, the recovered-memory movement, the satanic ritual abuse scare, and other modern crazes. Why People Believe Strange Things is an eye-opening resource for the most gullible among us and those who want to protect them.

Enchanted by Narnia's fantastic world as a child, prominent critic Laura Miller returns to the series as an adult to uncover the source of these small books' mysterious power by looking at their creator, Clive Staples Lewis. What she discovers is not the familiar, idealized image of the author, but a more interesting and ambiguous truth: Lewis's tragic and troubled childhood, his unconventional love life, and his intense but ultimately doomed friendship with J.R.R. Tolkien. Finally reclaiming Narnia "for the rest of us," Miller casts the Chronicles as a profoundly literary creation, and the portal to a lifelong adventure in books, art, and the imagination.