"Engaging, evocative…[Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling." —NPR Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

From the New York Times bestselling author comes a "hugely entertaining" (NPR.org) look at vice and virtue through cutting-edge science As he did in his award-winning book The Accidental Mind, David J. Linden—highly regarded neuroscientist, professor, and writer—weaves empirical science with entertaining anecdotes to explain how the gamut of behaviors that give us a buzz actually operates. The Compass of Pleasure makes clear why drugs like nicotine and heroin are addictive while LSD is not, how fast food restaurants ensure that diners will eat more, why some people cannot resist the appeal of a new sexual encounter, and much more. Provocative and illuminating, this is a radically new and thorough look at the desires that define us.

In this rich and original work, the author argues that science is the highest expression of bourgeois thought and whilst it may have liberated mankind, it has also devised new forms of repression, discipline and control.

What exactly is happiness? Can we measure it? Why are some people happy and others not? And is there a drug that could eliminate all unhappiness? People all over the world, and throughout the ages, have thought about happiness, argued about its nature, and, most of all, desired it. But why do we have such a strong instinct to pursue happiness? And if happiness is good in itself, why haven't we simply evolved to be happier? Daniel Nettle uses the results of the latest psychological studies to ask what makes people happy and unhappy, what happiness really is, and to examine our urge to achieve it. Along the way we look at brain systems, at mind-altering drugs, and how happiness is now marketed to us as a commodity. Nettle concludes that while it may be unrealistic to expect lasting happiness, our evolved tendency to seek happiness drives us to achieve much that is worthwhile in itself. What is more, it seems to be not your particular circumstances that define whether you are happy so much as your attitude towards life. Happiness gives us the latest scientific insights into the nature of our feelings of well-being, and what these imply for how we might live our lives.

A FRANK, FUNNY AND EMPOWERING CELEBRATION OF FEMALE PLEASURE An orgasm will help you sleep and keep you looking younger, it doesn’t cost money and isn’t a scarce resource. So why is it that, like the pay gap, there is an ‘orgasm gap’ between women and men? The Hotbed Collective began life as a podcast with a mission ‘to make life better one orgasm at a time’. Their debut book, More Orgasms Please is an open, honest and at moments hilarious dive into all aspects of sex for women. It covers feminist porn, body image, menopause and much more. Like the podcast that inspired it, More Orgasms Please is like the best sort of chat between friends: punchy and playful, normalising and educating. It is an eye-opening read that puts women’s bodies and our right to pleasure firmly on the map. Think of it as ‘Couch to 5k’ ... for orgasms.

A sex therapist and neuroscientist describes anhedonia, the inability to feel a satisfactory amount of pleasure--and provides the pathway back to fully enjoying sex, food, time with family and friends, and other pastimes, while also staving off depression, anxiety, and addiction. Assaulted with opportunities for pleasure everywhere--from sex to food or exotic escapes--our culture is becoming more depressed and anxious. Research has shown that many people are having less sex, and that those who do have a lot enjoy it less. For more than thirty years, Nan Wise has worked as a therapist helping people gain a satisfying sex life. In recent years, her work has shifted to the study of anhedonia--the inability to experience pleasure from activities usually found enjoyable--and why more people than ever suffer from it. In Why Good Sex Matters, Wise not only reveals the fundamental problem in how we think about sex and pleasure but also how we arrived at this problematic relationship to begin with. This fascinating book helps us reclaim our innate capacity for joy, fun, exuberance, curiosity, and humor, while showing how reaching our sexual potential makes us smarter, happier, and more productive people. Ultimately, it reveals how a new understanding of sex can lead to a more expansive experience of pleasure in all aspects of our lives.

What would happen if pleasure were made the organizing principle for social relations and sexual pleasure ruled over all? Radical French libertines experimented clandestinely with this idea during the Enlightenment. In explicit novels, dialogues, poems, and engravings, they wrenched pleasure free from religion and morality, from politics, aesthetics, anatomy, and finally reason itself, and imagined how such a world would be desirable, legitimate, rapturous—and potentially horrific. Laying out the logic and willful illogic of radical libertinage, this book ties the Enlightenment engagement with sexual license to the expansion of print, empiricism, the revival of skepticism, the fashionable arts and lifestyles of the Ancien Régime, and the rise and decline of absolutism. It examines the consequences of imagining sexual pleasure as sovereign power and a law unto itself across a range of topics, including sodomy, the science of sexual difference, political philosophy, aesthetics, and race. It also analyzes the roots of radical claims for pleasure in earlier licentious satire and their echoes in appeals for sexual liberation in the 1960s and beyond.

Pleasure, Reward, Preference: Their Nature, Determinants, and Role in Behavior covers the proceedings of a symposium by the same title, held at the Klarskovgaard Training Institute, near Korsør, Denmark, on June 5-9 1972, organized under the auspices of the Advisory Group on Human Factors of the Scientific Affairs Division of the North Atlantic Treaty Organization. This book is composed of 11 chapters, and starts with a historical perspective and review of the principal problems related to understanding the principles of pleasure, reward, and preference. The next chapters explore neurophysiological research with animals and the human cognitive phenomena. These topics are followed by discussions of the concept of exploratory choice, verbal judgment, the law of effects and an adaptation-level model for affectivity and perception. The concluding chapters provide examples of behavioristic theories and describe a process model of motivation to understand the complexity of cognition and predictability of behavior. These chapters also tackle the role of pleasure and reward in human motivation and learning, as well as present a metascientific frame of motivation. This text will prove useful to psychologists, behaviorist, and researchers.

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.