Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].

Authors analyze and discuss significant theories, research, and practices in various areas of this field. The final section considers future directions. Seventeen essays on the history of the field, communication theory in business and cultural contexts, and future directions. Paper edition (unseen), $18.95. Annotation copyrighted by Book News, Inc., Portland, OR

Wilbur Schramm and Noam Chomsky Meet Harold Innis is an original, critical, in-depth analysis of the media and communication thought of Canada’s most highly acclaimed scholar, Harold Adams Innis. Even in Canada, however, Innis’s writings until now have been only partially cited and interpreted: Innis is usually stereotyped as being merely an economic historian fixated on previous civilizations, whereas in fact he was an astute analyst whose main concerns were with present problems and future trajectories. In the United States, meanwhile, Innis’s media and communication writings have been quite neglected and even denigrated. Drawing on Innis’s less frequently cited work, including his long neglected Political Economy in the Modern State, Robert Babe opens up Innis’s media scholarship as a whole,unfolding it in startling critical, yet ultimately appreciative ways. By comparing Innis’s media scholarship with Wilbur Schramm's and Noam Chomsky's, moreover, Babe tests the claims, positions, and modes of analysis not only of Innis, but also of the other two celebrated scholars as well, casting new light on their works and allowing the reader to imagine what sort of discourses might have been possible had the three been in conversation together. Wilbur Schramm and Noam Chomsky Meet Harold Innis provides comparative insight into foundational media scholarship in the United States and Canada, and explores in some detail the relevance of Innis for twenty-first century digitized society.